Digital marketing is a term widely used for any type of marketing efforts on the internet. The main goal of marketing is to connect with as many people as possible and in today’s world there can be no better medium than online advertising. Digital marketers are the online version of the advertising professionals who had so far ruled the roost in conventional print and television media. Since the virtual world is seamless, Digital marketer uses various strategies on different channels to attract customers, for example allowing Video creators on TikTok to buy real TikTok followers from genuine sources.
For any brand to achieve its top and bottom-line goals, a set of goals, marketing strategies, use of different tools, and social media platforms are required.
Different Channels of Digital Marketing
Digital marketing allows a brand to engage and interact with the audience unlike the conventional methods of marketing. With nearly 5 billion internet users and increasing by the day, the digital world has opened new doors of opportunities for digital marketers such as SocialWick. Two major developments need to be highlighted. One is that in the past 12 months, more than 300 million new internet users were added and secondly a new social media platform known as TikTok has taken the world by storm. This platform’s out of box strategies has been a major draw with kids and adolescents.
Let’s take a glance at what TikTok has achieved in only two years since its inception in 2018.
Currently, it has around 1 billion users globally. Out of this, in China alone, it has 250 million active users. It is one of the most popular apps on social media today where it has challenged some social media giants like Facebook, Twitter, Instagram, and YouTube. Some statistics of TikTok will signify its rapid rise on social media.
- It is presently used in 154 countries globally and 75 languages.
- Out of the 90 million users in the United States, 52% of them use an iPhone.
- 56% of males and 44% of females use Tiktok.
- Around 41% of TikTok users are in the age group of 16-24 years.
- Out of the one billion users of TikTok, 90% of them use the app daily.
- Many celebrities worldwide are known to be TikTok users.
- Some countries including India have banned Tiktok for various socio-political reasons.
- In 2018 alone there were 1 billion downloads globally indicating the addictive nature of this app.
- Videos on TikTok are viewed on an average of 17 billion times in a month.
- Easy to use the app on mobile which is now accounting for nearly 49% of web traffic by device, thereby contributing to Tik Tok popularity.
The advantage of the TikTok application of short videos of up to 15 seconds with music filters and editing effects can be the next marketing tool for advertisers. The duration of an average short burst advertisement and a TikTok video is in sync and can be used effectively by brands for marketing.
How to Increase Effectiveness With Influencer Marketing
So what is an influencer marketing campaign? Your business can consider making an influencer marketing campaign for several reasons, including its wide global audience reach and the capacity to develop real relationships with your target users. This article will provide you with five great ideas to help you kick off your influencer marketing campaign.
Utilize tools to help
You can use paid or free apps to help you get started. There are many apps available that allow you to manage your Instagram accounts. Some of these apps will allow you to manage your sponsored posts and comments. Some of these apps will even allow you to see who is following you and from what Instagram account. However, if you want to manage your Instagram accounts on your own, it’s best to stick with the paid apps. The reason for this is that they give you more control and feature options that the free apps do not offer.
Get a blog started
The first way to kick off your campaign is by creating a blog using the In-Feed WordPress plugin. With this plugin, you can integrate any WordPress theme that you already have. You will also be able to add the functionality that allows you to manage multiple accounts from one place. This new feature of the WordPress plugin makes it easier for you to manage your accounts and get new content via a single dashboard. You will also be able to manage and publish any content that you have posted to your In-Feed page.
A new feature that is starting to come out with influencer marketing is the ability to upload your content to Reels. Reels are essentially like TikTok, with short video content available on Instagram. In order to publish Reels, you will need an Instagram account, and that’s it! Instagram influencers are posting a lot of content here with brand promotions, and you can get creative with it too!
Check your followers
The next step for your Instagram Influencer Marketing strategy is to search for users that are following the brands that you are involved with. To do this, login to your brand’s Instagram account and search for your account. When you see the search results appear, go over to “Followers” tab. By looking at the followers that you already have, you may be able to identify any potential influencers here. This way, they are already a fan of your brand, which works in everyone’s favour.
Start reaching out
Finally, you are going to want to start sending your content to your influencers. For instance, if you are doing a campaign promoting free products, you will want to request an invitation to their feed. Once they accept your invitation, they will become an official influencer and will be able to post in collaboration with you and tag products from your brand.. At this point, you can use these accounts to promote any other products or services that you have on your page. While Instagram Influencer Marketing is very powerful, it is also important to remember that it is only one aspect of your overall strategy.
Targeting the right audience
One thing to keep in mind is that you want to work with the people who are most likely to be interested in your product or service. This means that you should not waste time trying to reach the wrong audience, since there is a good chance that they will not be interested in what you have to offer. In other words, make sure that the social media influencers that you choose are those who match your target audience.. If they are not, then look for another candidate. Make sure that your chosen influencer is a part of your company’s social media strategy and not someone who is only going to help boost your visibility to a small audience.
You should be prepared to answer questions and provide insightful content if you are working with influencers. Remember, these are professional contacts that you will be working with for quite some time. Therefore, be careful about how you respond to queries or requests for content. If you become impatient or make the customer upset, they may stop following you on the platform. Instead, focus on providing useful content and building strong relationships with influencers.
Social Media Influencer: 4 Tips for Social Media Influencer Marketing
Did you know that a social media influencer with a large following can make up to $250,000 for one social media post? Even if you don’t have millions of followers, you can still make a ton of money using social media.
More brands are relying on micro-influencers than they have in the past. Micro-influencers are social media influencers that have more than 10,000 followers. The good news is that it’s not impossible to grow your account to 10,000 followers.
Do you want to learn more about social media influencer marketing? If so, keep reading to learn 4 tips to help you grow your social media presence and become an influencer.
1. Know Your Audience
If you want to learn how to be famous on social media, one of the first steps is to understand your audience. Without a target audience, your social media account won’t grow, and brands won’t want to work with you.
To understand your audience, think about who you are trying to reach. Is your goal to appeal to new moms? Are you a travel influencer posting to share information with other travelers in their 20’s?
Your audience will determine your tone, filters, content you share, and the brands you work with.
2. Create Consistent Content
In addition to knowing your audience, you also need to create consistent content. People follow influencers for consistent, high-quality content. If you can’t provide that, people have no reason to follow your page.
Brands and businesses don’t want to work with a page that doesn’t post consistent content because they know the followers are likely to be less engaged. If you want to impress brands, create a schedule and stick to it.
3. Make Your Content Engaging
If you have successfully grown your social media account, you understand the importance of engaging content. You know that good content generates more likes, comments, and shares from your followers.
When you start getting deals with brands, your content still needs to be engaging. Instead of just advertising the brand’s product, you should inform your followers on why you love the product and how they can use it as well.
Because brands are paying for advertising, they like when the audience is engaged. This will make you more likely to land deals in the future.
4. Mark Your Influencer Content
When you start getting deals with brands, you must mark your posts as paid promotions. Your audience deserves to know that they are seeing advertisements, so to avoid getting in trouble, always mark your post.
Not only does this protect you, but it also protects the brands you are working with. It shows that you are a professional influencer that cares about your audience.
Are You Ready to Become a Social Media Influencer?
Many people believe that growing your social media presence and working with a social media influencer agency is impossible, but you can do it. If you want to become a social media influencer, be sure to keep these tips in mind.
Did you enjoy reading this article on becoming and finding social media influencers? If you want to learn more about social media influencers, check out the business or lifestyle category.
5 Benefits Of Leveraging Social Media For Businesses
Social media transformed from a communication medium into an effective advertising tool for brands and businesses. Earlier, brands used to spend massive budgets to endorse their products and services by leveraging traditional advertising methods such as radio, newspapers, Television, and much more. But, currently, social media tactics turned out to be a beneficial tool that fits the budget of brands and enterprises. With over one billion users, social media proves to be a powerful marketing tool for brands.
Many brands use social media to reach their target market effortlessly. According to a study, 96% of marketers use social media to get in front of the right target audience and grow their recognition online. In this article, we have bit-sized a few benefits that brands gain from social media marketing.
Come, let’s get started!
- Reach The Right Target Market
Social media proves to be an effective tool for brands to reach their target audience. Many brands and businesses are using social media platforms where they have their target market. As a brand, before leveraging social media platforms, you will need to make sure that the platform is relevant to your niche, helps you attain your goal, and where the target audience is most likely to get connected. Bribble offers a wide range of services to upgrade your visibility on social media. For instance, if you’re picking up a platform where your audience is scarce, you cannot reap the benefits of social media. Hence, brands need to step into the right social media platform as it would be a great medium to help you reach a massive target audience.
- Builds Your Brand Awareness
More than half of the world’s population is using social media platforms. Hence, brands can use social media platforms to reach their new and targeted potential audiences. Nowadays, users search for brands and businesses on social media. Most of the users finalize their purchase decisions by looking into the brand’s profiles. According to a survey, 60% of Instagram users say they use the platform to search for products and services. As a brand, you can use the right social media channels to build brand awareness. Based on a study, 91% of marketers say they saw an increase in exposure after using social media platforms. Hence, brands can use social media to strengthen their brand awareness and enhance their credibility across the globe.
- Boosts Search Engine Rankings
By leveraging social media platforms in the right way, it drives some traffic. Social media helps you to skyrocket success when appropriately leveraged. Though social media doesn’t play a direct role in improving search engine rankings, it enables you to enhance your visibility online. According to a study, 58% of marketers say they saw an increase in search engine rankings after using social media for more than a year. When your brand posts compelling and engaging content on social media platforms, people are more likely to share it. Social shares increase your search engine ranking significantly. Therefore, brands can use social media in the right way to boost their rankings and sky-high their reach globally.
- Strengthen Loyal Relationships
As a brand, you can use social media to grow your connection with the audience. Through traditional advertising methods, you cannot interact directly with the audience. But, when brands can use social media platforms as a medium of interaction with their audience. For example, when a user comments on your post on social media and responds to it instantly, you can build a reliable connection with the target market. By interacting with the audience and responding to their comments instantly, you can strengthen your relationship with the audience and grow a loyal customer base. To develop a trustworthy customer relationship, many brands buy TikTok likes services to increase their engagement rate. Hence, use social media wisely to build a loyal bond with the target audience.
- Increases Conversion Rates
Nowadays, people are leveraging social media to research products and services. As a brand, you can try out advertising and other marketing strategies on social media to boost their conversion rates. When you properly use social media, you can connect with the target audience and tempt them to purchase your service. According to a study, more than 66% of marketers saw an increase in lead generation after using social media platforms. Putting your brand in a landscape where more people like to engage with your content can increase your conversion rates and uplift their product sales. In addition, social media platforms rolled out various shopping features to make the customers’ purchase experience seamless. As a brand, you can try out leveraging social media in the best way to improve your conversion rates and business ROI.
From the above points, it is clear that social media marketing has massive benefits for brands and businesses. As a brand, you will need to create an optimized profile, generate authentic content, and respond promptly to build their engagement rate on social media. Therefore brands can use social media marketing strategy to increase traffic, enhance engagement, boost SEO, increase sales and improve loyal relationships. So step into the fierce social media platforms and reap immense benefits.
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