Connect with us

Business

How to Market Your Brand with Corporate Gifts

Published

on

How to Market Your Brand with Corporate Gifts

As the world becomes more digitized, many organizations have transferred their marketing budgets to digital marketing, investing in channels such as search engine optimization, email marketing, and social media engagement, among others.

Physical types of marketing, such as presenting corporate gifts to your consumers, may appear to be out of date and out of touch in an increasingly digital world.

While digital marketing channels may surely deliver more sales outcomes faster and with more precise costing, the impact of a corporate gift remains a force to be reckoned with when it comes to brand marketing and developing a more intimate connection with your customers.

Continue reading if you want to boost brand recall and affinity among your target clients.

What exactly is a corporate gift?

Let’s first define what a corporate gift is.

A corporate gift is a physical item that businesses offer to their clients, both old and new, in order for the receivers to remember them.

It should not be confused with a present; the former has a very definite commercial and brand-building goal, whilst the latter can be given for no reason.

Many organizations fail to differentiate between the two forms of gifts and, as a result, lose a significant amount of money each year without receiving the required returns in terms of brand recall and sales.

Why should you be concerned about corporate gifts?

Sending a corporate gift to your clients is one of the best methods to express your genuine and considerate appreciation.

Nobody ever refuses a well-intended gift.

A corporate gift is also one of the most effective ways to improve the message and main value proposition of your brand.

As a result, when correctly planned and implemented, corporate gifts generate a high return on investment (ROI) by enhancing brand recall and improving connections, which leads to more and longer-term business.

We beings desire physical interaction and touch. The ability to hold a real item in one’s hands creates a connection that no digital marketing channel can replicate.

Are corporate gifts really effective?

According to studies, nearly 33% of corporate gift recipients expressed an interest in doing business with the gifter after receiving the gift.

The impact of corporate presents is best summed up by an old adage: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

So, when people feel good because of what you’ve done to make them feel good, the likelihood of them liking you and wanting to do business with you increases.

 

Aside from the feel-good component, if your corporate present is a utility item that the receivers will use and/or come into contact with on a daily basis, your brand will be in the forefront of their minds. The impact of brand memory is nearly limitless.

What constitutes an excellent corporate gift?

Because corporate gifts are so effective at cutting through the noise and putting your brand in front of your recipients, they can backfire spectacularly and cause irreversible damage to your brand and the qualities associated with it if the gift and the idea behind it are poorly conceived and executed.

So think carefully about what constitutes an acceptable corporate present.

When selecting a present, there are a few factors to consider so that you always come out on top and win your clients over.

The gift is thoughtful

A good corporate or other present should, first and foremost, be useful and valuable to the receivers. Giving away the conventional pen or wall calendar is little more than a thinly disguised expectation that other people will notice your brand when your receivers use your present.

The truth is that every smartphone has a calendar app, so no one needs a papered wall version anymore, and there are probably far too many pens sitting about in the office for yours to be noticed. A leather document holder would rather be a good idea.

When it comes to corporate gifting, don’t fall into the trap of convenient (and lazy) thinking.

Also, if you do a little research, you will find literally thousands of goods that can be used as gifts. For example, visit the website of EasyPrint, one of Singapore’s leading corporate gift suppliers and you will find a huge variety of gift items to choose from.

The present should be meaningful and valuable to the recipient. It will demonstrate that careful consideration was given to the conception and production of this gift, as well as that you value the receivers enough to go through such thought processes.

If you do this well, the recipients will remember you and your company every time they use or enjoy the gift.

The gift has no agenda

The best gifts are those that have no strings attached.

Don’t call the customers soon away with a sales pitch after they’ve received a gift.

The last thing you want to do is give your customers the impression that there are strings attached to getting your present and that you are simply attempting to buy their business.

Rather, focus on fostering goodwill over time.

Remember that your gift is only one component of your total customer engagement plan, not a magic bullet that will bring you sales right away.

The gift is not extravagant

You may believe that a costly gift will increase your clients’ appreciation for you.

That couldn’t be further from the truth.

While there are certain clients whose business relationship with you merits special treatment, most of the time you wouldn’t want to deliver a gift that makes your consumers wonder how much profit you’re earning off them to allow you to be so generous.

As corny as it may sound, it is the thought that counts, not the retail value of the present that inspired the sentiment.

As a result, while selecting the perfect corporate present, always prioritize innovation and thoughtfulness over absolute pricing.

The gift is consistent with your brand’s messaging

The corporate gift should be something that compliments, if not amplifies, your brand’s positioning and messaging.

As a result, anytime your customers see the gift, they will be reminded of your brand and the values it represents.

Here’s an example of a brand with a basic but effective corporate gift item that not only keeps the company in the recipients’ minds, but also amplifies the message that the company is attempting to convey.

PayPal is a global payment service provider that helps millions of businesses and buyers worldwide deal on the internet every day.

Clearly, when it comes to money and personal information, security is of the biggest concern and priority.

PayPal created a travel padlock as a corporate gift item that was delivered at trade exhibitions and conferences to potential clients, in this case, the business owners and entrepreneurs who attended these events, to convey the message of security.

The gift, which is really just a simple, everyday numeric padlock with the PayPal logo emblazoned on it, is the perfect example of a great corporate gift because, first and foremost, it directly aligns with and even enhances PayPal’s messaging (padlock secures your belongings when you travel, PayPal secures your money when it travels across the internet), and secondly, it is extremely useful and can be used repeatedly.

The preceding example demonstrates that, with a little extra thought and keeping your target audience’s interests and benefits in mind, you, too, can be like PayPal and come up with a brilliant corporate gift idea that people will remember for years to come (I certainly did!).

In conclusion

The marketing trend these days is unmistakably toward increased use of digital mediums.

That is not to say that corporate gifting is no longer effective.

On the contrary, in a time when every other company is focusing solely on digital marketing, including corporate gifts into your entire brand engagement plan can be a critical differentiating point that sets you apart from the competition.

Continue Reading
Click to comment
Subscribe
Notify of
0 Comments
Inline Feedbacks
View all comments

Business

4 Ways to Elevate Your Business Event

Published

on

4 Ways to Elevate Your Business Event

Business events play a vital part in marketing your business. Whether that’s through workshops, networking events, or conferences. The way you plan and execute your event could make or break future connections. Read on for four ways to elevate your business event, so you can smash your competition and ensure you’re remembered long after your events end.

Pick the Perfect Date

The date for your event simply cannot be random. Before choosing a date, try to ensure there are no other clashing events.

Rather than losing potential attendees, do your research and see what’s on, before you choose a date. If there are a few key guests you want to attend, consider asking them to ensure the date works beforehand. This is bound to make prospective clients feel special and ensure their attendance.

Add Personal Touches

Personal touches help you stand out and give people something to talk about or share online. Brainstorm what you could do to get people talking. For example, you could introduce classic board games to break the ice or games like giant Jenga. It may feel like the wrong approach to take when organizing a business event, however, happy relaxed attendees are sure to be much more open and susceptible to your pitches.

The Space Is Everything

Choosing where to hold business events is one of the most important decisions you will make in the planning phase. You want your events to stand out for all the right reasons, so finding a business event facility that will cater to your needs is paramount. Seek out an aesthetically pleasing venue that won’t feel too stuffy and corporate, yet that still comes across as elegant and professional.

If you’re splashing out on a beautiful event space, it’s worthwhile also hiring a photographer to get some snaps of you and the attendees. This way, you’ve not only held a successful event, but will also have some extra material that can be used for marketing or social media.

Connect with Attendees

While a great space with personal touches is surely going to impress, that alone may not lead to lifelong connections. You must put the effort in to connect with attendees, both before and after they attend your event. There are several ways you can do this. A simple way to connect before the event is to send an email saying, “Looking forward to meeting you on Tuesday”, create a group chat where people can chat before the event, or even better, send a handwritten note. Little gestures like this can have a huge impact, it’ll make chatting with new people less awkward, and will make them feel their presence matters.

Afterwards, be sure to follow up. It’s best to do this as soon as possible, while any information delivered is fresh in attendees’ memories and they’re hopefully feeling inspired. As the old saying goes “Strike while the irons hot” and don’t let potential leads go cold. You can also take the opportunity to gather feedback for future events.

Continue Reading

Business

6 ways to improve your customer retention rate with Featured collection of flowers

Published

on

6 ways to improve your customer retention rate with Featured collection of flowers

If you are dealing in the flower business, then their presentation plays a key role in improving customer retention. You can arrange them in different ways to impress consumers to buy the product. They are able to arrange in various methods. It is important to choose the best flower vendor online. You can access high-quality featured collection on https://flowershop.net.au.

Flowers are becoming a rising trend as presenting as gifts. All the flowers suppliers use innovative ways and flower arrangements to increase their sales. It is a fact that innovative floral packaging style plays a key role in attracting buyers. Therefore flowers suppliers use some unique techniques to create a stand-out effect. The unique styles of the flower bouquet and their presentation improve your customer retention. These bouquets have a gloss surface that makes the consumers eager to purchase the product. They protect goods inside the box and increase their shelf-life.

Increase your customer retention with Flowers supplier information

This is the best way to attract more people to flowers collection. By that time, the demand for flowers is increasing. People have joined the floral business due to its natural benefits. So this demand increases the number of suppliers. In the industry, there are plenty of sellers. They have joined the industry to make money. They never pay attention to quality and professionalism. However, they are a vast number. To make your space in this crowd, you must inform your buyers. Moreover, it is important to trigger their buying retention.

Consumers attach to the flowers supplier with its packaging style and glowers. The kind of information on the boxes lets them know about your Flowers supplier. It is the main source to trigger their purchase intent. This step allows you to invite more customers towards you. Moreover, give important data on your boxes if you want to raise sales. They should have contact details, a tagline, and appropriate hues. People can easily identify them on the store shelf. The prominent position of the logo on the boxes results in customer retention. Moreover, it influences the sales of the product deeply.

Build Buyer’s Trust in Flowers supplier with Safe flower delivery

In the flowers industry, trust is the basic aspect. All the flowers are perishable, and they lose their freshness quickly. These are delicate and need extra care while delivering. In case of mismanagement, you may lose their quality. For example, users trust their favorite flowers suppliers that they will deliver a genuine item in safe flowers bouquets. This trust encourages them to purchase more from your flowers supplier.

Filling your boxes with extra soft items can provide extra support. Add UV films, lamination, and a waterproof screen to these boxes. It offers an excellent shield against humidity and moisture. This is necessary to keep herbal products safe from environmental effects. It helps you meet quality standards. It keeps the goods fresh for a long time. That is what your consumers expect from your Flowers supplier.

Go for Green Material to Improve Your Flowers supplier Image

Going natural with your flowers decreases your carbon footprints on the earth. Most flowers suppliers use natural materials. The reason behind it is that the natural material discourages the toxic material and its production. It refreshes the items for a long time. This is vital to maintain the quality of the product. Natural material makes items long-lasting and maintains their fragrance.

Moreover, going green will give you a good reputation in the industry. First, it provides peace of mind to your customers that you deliver 100% genuine products. The 2nd thing you are part of the campaign to finish pollution from the earth. It improves your Flowers supplier image so that consumers like to buy your flowers repeatedly. Not only this, but they will also recommend your flowers supplier to their peers.

Attract More Buyers with Unique Printing on the Boxes

Printing styles are several, and it is the best way to grab the attention of the onlookers. If you want to differentiate from your competitors, use innovative printing techniques. The style of printing on the flowers wrappers can enchant the onlooker’s attention. You can create creative text and illustrations with digital printing and offset printing methods. You can make your logo more glamorous since it improves your Flowers supplier recognition. With the emboss printing, you highlight your logo. It leads to creating a charming 3D effect. So, it assists the potential customers to feel the logo with their touch sensation.

Impress Your Customers with High-Tech Designs

Personalize your Featured collection of flowers with the best design ideas. The creative designs improve Flowers suppliers’ visibility in the market. It is because of the advancement of the technologies in the packaging business. So a Flowers supplier can produce stunning boxes in different shapes with unique design ideas. Typical forms of boxes are not charming. Due to the usual styles, they cannot succeed in attracting customers. With creative design ideas, you can produce curiosity about the product. It motivates them to buy these items. Therefore, it is good to choose the different forms of the boxes. Instead of the common square shapes, you should choose pyramid or oval structures. It depends on how the charming item looks on the outside.

Invite More Customers with Finishing Styles and Embellishments

This is the time to invite your buyers with innovative techniques. Various finishing options are ideal for creating charm for your goods. You can use gloss coating on these boxes to include more and more charm to these boxes. Moreover, most Flowers suppliers like to add varnishes to make the texture smoother and softer to these boxes. It increases their purchase intention, and they love to buy their favorite Flowers supplier product. Not only is this, but using metal foiling is a wonderful idea. For floral products, metal foiling is the best option. It motivates buyers to try the product. They love to use items so that it brings sales to the Flowers supplier.

Using adornments to improve the beauty of the floral bouquets is a great idea. It raises the beauty of the boxes so that onlookers love to access the product.

Continue Reading

Business

How to Build Credit Without Taking Out a Loan

Published

on

How to Build Credit Without Taking Out a Loan

You may think your credit score is tabulated according to how responsible you are when paying off debt. But loan repayment isn’t the only way the credit reporting bureaus assess your financial responsibility. Your score comprises several factors across your financial picture, and loans are just one of them.

If you want to better your credit score, there are many ways to do so without taking out a loan. To make lasting improvements, though, you need to understand how your financial habits influence your score. Here’s how to move the levers of your credit score while avoiding making unnecessary financial moves.

1. Maximize Your Impact on the Most Powerful Credit Factors

Your credit score takes five factors into account: payment history, credit utilization, credit mix, account age, and new credit. Your efforts to optimize these factors, which range from 35% to 10% in impact, can result in a noteworthy score improvement.

Scan your credit report to see what factors are working against you so you know what to focus on first. If you’re bad at paying bills on time, set up auto-pay whenever you can. You’ll fulfill your minimum payment requirements and build a history of on-time payments, which drives 35% of your score.

If your credit profile is lacking, you may be tempted to take out a loan. But doing so can require a score-reducing hard inquiry from a lender to assess your creditworthiness. Instead, consider getting a credit builder card to boost your score by improving your credit mix and payment history. Usually, these cards don’t require a hard inquiry and appear on your credit report as a variable line of credit. Plus, your on-time payments will continue to boost your biggest factor.

2. Use Your Conversation Skills to Improve Your Position

While your financial behaviors have the most impact on your score, there are other ways of making improvements. But to take advantage of this approach, you’ve got to be willing to make a few phone calls. Reach out to the financial institutions and companies you do business with over the next few weeks. Ask to speak to the loyalty department, and be ready to discuss your customer history and interest in improving your account relationship.

When you call your credit card issuer, prepare yourself by knowing how long you’ve been a customer. This important detail can help convey your loyalty when you ask for an interest rate reduction. Ideally, you’ve been paying off your balance in full each month. But if you haven’t, reducing your rate can help your payments lower your overall balance instead of feeding interest. Sometimes, card companies can even offer you a promotional rate, which can help accelerate your debt payoff.

Contact your television, internet, and phone providers to ask about loyalty discounts and other savings opportunities. Generally, entertainment providers are willing to compete for your continued loyalty by passing along discounts to longtime customers. If no discount or cost-savings measure is offered, ask about the process to close your account. Sometimes, a simple mention of ending the relationship gives the representative the leeway to reduce your fee. Use your found money to reduce debt and improve your credit utilization rate, which contributes to 30% of your score.

3. Monitor Your Credit Score Improvements to Keep You Motivated

Your credit score goals may be arbitrary, driven by what the bureaus view as an “excellent” score. Other times, you may target a score that opens up the opportunity for a financial product like a home loan. Whatever your motivation, it’s important to benchmark your current score, identify a goal, and track your progress. Post your target score on your fridge or office whiteboard as a visual reminder of your goal.

Check your score monthly to view your progress and log it into a spreadsheet or on your whiteboard. If it dips, research why and make changes to get yourself back on track. Remember, the financial institutions you do business with report your data to the bureaus on varying schedules. A high balance on your credit card right before your bill due date could skew your score. Making a mid-month payment can reduce that figure and, with it, your credit utilization ratio.

4. Consider Your Score Before You Make a Financial Move

The excitement of buying something new creates a dopamine rush like no other. If you were looking to lift your mood during the pandemic, you may have given into retail therapy too frequently. Instead of beating yourself up over past mistakes, adopt a practice that helps you keep your goals at the forefront.

You’ve already posted your target score and progress where you can see them. Now, it’s time to develop a “pause and think” practice. While it may feel funny at first, this simple trick can help you rewire your decision-making habits. Shifting from acting and then thinking to a practice of considering before acting can have wide-reaching benefits. Soon, you’ll be prioritizing your goals before making choices large and small, putting you back in control.

This pause-and-consider approach can stop you before you make a move that can damage your credit. For example, student loan refinancing offers are full of attractive rates and promises to frustrated borrowers in need of a break. Checking out your offer often requires a hard inquiry, without the promise of approval or better interest rates. One thoughtless move can ding your score with a hard inquiry with no benefit to show for it. Avoid unnecessary scars to your score by pausing before making a decision and reviewing your goals and needs first.

Good credit is a prerequisite for realizing many goals in life. A new set of wheels, your first home, or your dream job could all depend on proving your creditworthiness. Fortunately, there are many ways to demonstrate financial responsibility that don’t involve taking out a loan. Focus on optimizing the factors that make up your score and don’t discount the importance of thinking before you make financial moves. Stay the course, aim for consistent improvement, and your credit score will be on the upswing in no time.

Continue Reading

Title

Digital Marketing18 hours ago

QR Code Ordering: The Future of the Restaurant Industry

QR code ordering is today’s next step to an innovative marketing tactics in the restaurant industry. The popularity of QR...

What to Do After an Injury What to Do After an Injury
Health2 days ago

What to Do After an Injury?

If you are or have ever been an athlete, you know that sports are a massive part of your life....

A Guide to Buy Crypto Using IC Markets Network A Guide to Buy Crypto Using IC Markets Network
Crypto2 days ago

A Guide to Buy Crypto Using IC Markets Network

IC Markets Network is your one-stop shop for all your blockchain-based financial requirements. Users can get compounding interest weekly. They can...

Everything You Need to Know About Bjj Finger Tape Everything You Need to Know About Bjj Finger Tape
Viral2 days ago

Everything You Need to Know About Bjj Finger Tape

Bjj finger tape is a popular tool for those practicing Brazilian Jiu-Jitsu. It can be purchased in various forms, materials,...

What’s Causing Ongoing Home Price Appreciation What’s Causing Ongoing Home Price Appreciation
Real Estate2 days ago

What’s Causing Ongoing Home Price Appreciation?

House prices generally rise annually. This is important as inflation causes the real cost of items to increase. If house...

The Senior Lifestyle To Adopt That Provides Relief from Osteoporosis The Senior Lifestyle To Adopt That Provides Relief from Osteoporosis
Health2 days ago

The Senior Lifestyle To Adopt That Provides Relief from Osteoporosis

Osteoporosis is an invisible or silent disease. It works over many years to weaken your bones. Ultimately, you’ll find that...

4 Ways to Elevate Your Business Event 4 Ways to Elevate Your Business Event
Business2 days ago

4 Ways to Elevate Your Business Event

Business events play a vital part in marketing your business. Whether that’s through workshops, networking events, or conferences. The way...

Everything You Need To Know About CBG Everything You Need To Know About CBG
CBD3 days ago

Everything You Need To Know About CBG

Cannabis has over 100 known cannabinoids, the most familiar being cannabidiol (CBD) and the more intoxicating tetrahydrocannabinol (THC). These chemical...

How to Look Younger with Botox Brow Lift How to Look Younger with Botox Brow Lift
Health3 days ago

How to Look Younger with Botox Brow Lift?

When you are young, your forehead is smooth and taut. As you age, the skin on your forehead begins to...

Common Questions for a Personal Injury Attorney Answered Common Questions for a Personal Injury Attorney Answered
Law3 days ago

Common Questions for a Personal Injury Attorney Answered

If you have recently been in an RTA or have suffered at the hands of medical malpractice, you likely have...

Categories

Title

Trending

0
Would love your thoughts, please comment.x
()
x