As the world becomes more digitized, many organizations have transferred their marketing budgets to digital marketing, investing in channels such as search engine optimization, email marketing, and social media engagement, among others.
Physical types of marketing, such as presenting corporate gifts to your consumers, may appear to be out of date and out of touch in an increasingly digital world.
While digital marketing channels may surely deliver more sales outcomes faster and with more precise costing, the impact of a corporate gift remains a force to be reckoned with when it comes to brand marketing and developing a more intimate connection with your customers.
Continue reading if you want to boost brand recall and affinity among your target clients.
What exactly is a corporate gift?
Let’s first define what a corporate gift is.
A corporate gift is a physical item that businesses offer to their clients, both old and new, in order for the receivers to remember them.
It should not be confused with a present; the former has a very definite commercial and brand-building goal, whilst the latter can be given for no reason.
Many organizations fail to differentiate between the two forms of gifts and, as a result, lose a significant amount of money each year without receiving the required returns in terms of brand recall and sales.
Why should you be concerned about corporate gifts?
Sending a corporate gift to your clients is one of the best methods to express your genuine and considerate appreciation.
Nobody ever refuses a well-intended gift.
A corporate gift is also one of the most effective ways to improve the message and main value proposition of your brand.
As a result, when correctly planned and implemented, corporate gifts generate a high return on investment (ROI) by enhancing brand recall and improving connections, which leads to more and longer-term business.
We beings desire physical interaction and touch. The ability to hold a real item in one’s hands creates a connection that no digital marketing channel can replicate.
Are corporate gifts really effective?
According to studies, nearly 33% of corporate gift recipients expressed an interest in doing business with the gifter after receiving the gift.
The impact of corporate presents is best summed up by an old adage: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
So, when people feel good because of what you’ve done to make them feel good, the likelihood of them liking you and wanting to do business with you increases.
Aside from the feel-good component, if your corporate present is a utility item that the receivers will use and/or come into contact with on a daily basis, your brand will be in the forefront of their minds. The impact of brand memory is nearly limitless.
What constitutes an excellent corporate gift?
Because corporate gifts are so effective at cutting through the noise and putting your brand in front of your recipients, they can backfire spectacularly and cause irreversible damage to your brand and the qualities associated with it if the gift and the idea behind it are poorly conceived and executed.
So think carefully about what constitutes an acceptable corporate present.
When selecting a present, there are a few factors to consider so that you always come out on top and win your clients over.
The gift is thoughtful
A good corporate or other present should, first and foremost, be useful and valuable to the receivers. Giving away the conventional pen or wall calendar is little more than a thinly disguised expectation that other people will notice your brand when your receivers use your present.
The truth is that every smartphone has a calendar app, so no one needs a papered wall version anymore, and there are probably far too many pens sitting about in the office for yours to be noticed. A leather document holder would rather be a good idea.
When it comes to corporate gifting, don’t fall into the trap of convenient (and lazy) thinking.
Also, if you do a little research, you will find literally thousands of goods that can be used as gifts. For example, visit the website of EasyPrint, one of Singapore’s leading corporate gift suppliers and you will find a huge variety of gift items to choose from.
The present should be meaningful and valuable to the recipient. It will demonstrate that careful consideration was given to the conception and production of this gift, as well as that you value the receivers enough to go through such thought processes.
If you do this well, the recipients will remember you and your company every time they use or enjoy the gift.
The gift has no agenda
The best gifts are those that have no strings attached.
Don’t call the customers soon away with a sales pitch after they’ve received a gift.
The last thing you want to do is give your customers the impression that there are strings attached to getting your present and that you are simply attempting to buy their business.
Rather, focus on fostering goodwill over time.
Remember that your gift is only one component of your total customer engagement plan, not a magic bullet that will bring you sales right away.
The gift is not extravagant
You may believe that a costly gift will increase your clients’ appreciation for you.
That couldn’t be further from the truth.
While there are certain clients whose business relationship with you merits special treatment, most of the time you wouldn’t want to deliver a gift that makes your consumers wonder how much profit you’re earning off them to allow you to be so generous.
As corny as it may sound, it is the thought that counts, not the retail value of the present that inspired the sentiment.
As a result, while selecting the perfect corporate present, always prioritize innovation and thoughtfulness over absolute pricing.
The gift is consistent with your brand’s messaging
The corporate gift should be something that compliments, if not amplifies, your brand’s positioning and messaging.
As a result, anytime your customers see the gift, they will be reminded of your brand and the values it represents.
Here’s an example of a brand with a basic but effective corporate gift item that not only keeps the company in the recipients’ minds, but also amplifies the message that the company is attempting to convey.
PayPal is a global payment service provider that helps millions of businesses and buyers worldwide deal on the internet every day.
Clearly, when it comes to money and personal information, security is of the biggest concern and priority.
PayPal created a travel padlock as a corporate gift item that was delivered at trade exhibitions and conferences to potential clients, in this case, the business owners and entrepreneurs who attended these events, to convey the message of security.
The gift, which is really just a simple, everyday numeric padlock with the PayPal logo emblazoned on it, is the perfect example of a great corporate gift because, first and foremost, it directly aligns with and even enhances PayPal’s messaging (padlock secures your belongings when you travel, PayPal secures your money when it travels across the internet), and secondly, it is extremely useful and can be used repeatedly.
The preceding example demonstrates that, with a little extra thought and keeping your target audience’s interests and benefits in mind, you, too, can be like PayPal and come up with a brilliant corporate gift idea that people will remember for years to come (I certainly did!).
The marketing trend these days is unmistakably toward increased use of digital mediums.
That is not to say that corporate gifting is no longer effective.
On the contrary, in a time when every other company is focusing solely on digital marketing, including corporate gifts into your entire brand engagement plan can be a critical differentiating point that sets you apart from the competition.
Online Payment Methods: What To Consider in 2023
According to statistics, there were 2 million cyber crimes globally in 2021, which is 16% more than in 2020. Nowadays, a significant share of banking transactions worldwide is carried out via the Internet. As the number of online transactions has increased, so has the fraudsters’ activity. Nevertheless, you can always find a solution as new financial IT services provide customers with different forms of electronic payment security methods.
Geniusee offers secure FinTech services and solutions that will help you avoid problems and ensure the safe functioning of your product. We create reliable, secure banking and financial software solutions, minimizing risks and preventing cyberattacks. Our experts provide clients with full-cycle product development that includes fraud detection as it is essential for any business, especially in the FinTech industry. Let our FinTech software development company handle it.
What Is Online Payment?
Money transfer funds include various forms of electronic payments: by a bank card, Internet banking system, payment terminal, SMS, etc. A bank or an owner of payment terminals can act as an operator and provide transfer services. Operators employ various payment systems — Visa, MasterCard, PayPal, etc.
Electronic payment methods work on the same principles. The payer adds money to his account. As a result, he creates a balance on his account to make further payments. The payer specifies who should receive the money and how much should be transmitted. Consequently, a transfer order is created. The main issue with electronic payments is verifying that the payer submitted the payment request, not someone pretending to be him.
Problems With Online Payments
Personal Data Security
Data leakage control (DLP) systems, along with tools for monitoring and incident detection, are essential for protecting personal information in an organization. Companies have two options: they can use an internal system or hire specialized suppliers and order outsourcing services.
Online Stores Cyber Attacks
Cybercriminals have become more nimble because of the increasing popularity of online shopping. They usually employ smart bots to access accounts. Hackers often try to take possession of users’ personal information to sell it on the black market.
You can employ specialized services provided by large hosting companies to defend against cyber attacks. Regular digital security analysis is a good practice to prevent such situations. It also helps with removing vulnerabilities from infrastructure and key systems.
3-D Secure Payment Confirmation Page
The social engineering technique connected to 3-D Secure technology is one of the emerging trends. The most effective security precaution for bank card data has traditionally been thought of as 3-D Secure payment confirmation pages. The 3-D Secure protocol mandates two-factor user authentication when making an online purchase. Scammers have discovered a way to fake a payment verification page, though.
Check the online store, reputation, and other customers’ feedback to protect yourself from scammers. According to experts, 3DS 2.0 technology will be employed to stop these cybercrimes requiring verification using biometric data and SMS codes.
“Twins” Of Banking Sites
Criminals can also steal money from consumers’ bank accounts by using “mirror” bank websites. Sometimes it is hard to distinguish a fake website from a real one due to its similar appearance. We do not recommend accessing the bank’s website from unofficial Internet sources. Additionally, you should verify that the page address matches the one on the bank card before entering your login information and password on the online banking website.
Requirements To Pay A Commission
Attackers often communicate with victims on behalf of the regulator, claiming that they have accounts with a significant amount of money opened in foreign credit institutions and that they need to pay a fee.
Suppose you got an email about receiving a large amount of money from an unknown organization and you had to pay a commission, tax, or insurance to receive it. In that case, we recommend you not respond to such messages and, in no case, transfer money.
Safest Online Payment Methods
Paypal is one of the most common electronic payment systems in Europe and the USA. Paypal functions as a form of financial passport for international transactions. Its distinctive feature is that it requires linking an international bank card, which can be used to deposit funds into the wallet.
Visa & MasterCard
Of course, Visa and MasterCard plastic cards are the most widely used and practical for making purchases in domestic and international online retailers. We advise you to have a different virtual card, such as a Visa or MasterCard virtual card, just for online purchases. It is connected to additional Internet payment protection methods and your primary bank card. You only transfer a predetermined amount from your primary card to the virtual one and use it to make purchases from online merchants worldwide.
Electronic wallets are accepted for payments at many large online stores and services. You can set up a wallet just for online purchases and fill it with the necessary funds before buying something. This method is considered safer than a paycheck or credit card with a high limit.
The cryptocurrency wallet includes a private key for managing digital currency and transaction tokens. Additionally, the stability of the underlying code dramatically impacts the security of user funds. For this reason, developers combine protection with usability, privacy, and other common characteristics when developing such wallets.
Online payments facilitate day-to-day business operations. They ensure fast but not always safe transactions. That is why you should pay attention to electronic payment security and protect your funds from cyberattacks. You can handle it on your own or entrust fraud detection to Geniusee experienced developers. Stay competitive with us and develop high-quality and secure products for your customers.
8 Factors to Consider When Choosing the Right Video Conferencing Platform for Your Business Team
Video conferencing is quickly becoming an essential part of doing business. As remote working is becoming more acceptable and, in some cases, inevitable, having a reliable and easy-to-use video conferencing platform can make staying connected with your team much smoother. But how do you choose the right video conferencing platform for your business team? The blog post will look at important factors when selecting the perfect video conferencing platform for your business team.
1. Group Collaboration Tools
Group collaboration tools can be a critical part of business video conferencing in your business. These tools enable your team to work together more efficiently and effectively, regardless of the location of each member. For example, the whiteboarding tool allows everyone to share ideas, brainstorm, and discuss concepts in a shared workspace. It’s a great way to engage each other in a collaborative environment.
Look for video conferencing platforms that offer various group collaboration tools so you can get the most out of them. Other features like file sharing, instant messaging, and breakout rooms can also enhance productivity during meetings. Considering these group collaboration tools when choosing a video conferencing platform, you can ensure that your team has the best possible experience working together remotely.
2. Cross-Platform Functionality
When choosing the right business video conferencing platform for your business team, cross-platform functionality is one of the most critical factors. A good video conferencing platform should have the ability to work on multiple devices and operating systems.
That means it should be compatible with Windows, Mac, iOS, and Android devices so that all members of your team can join the meeting regardless of their device. Additionally, ensure the platform has dedicated applications for each appliance, so you don’t need to rely on web browsers or plugins to connect.
3. Number of Hosts and Participants
When shopping for a video conferencing platform for your business team, it’s crucial to consider the number of hosts and participants it can accommodate. Depending on the size of virtual meetings and the nature of your video conference meetings, you may need to consider business video conferencing that support larger groups. However, if you only host one-on-one sessions, a platform with fewer participants will suffice.
You may also consider whether the platform allows multiple simultaneous meetings or if they are limited to one session at a time. It’s also important to consider the number of hosts and participants to maximize cost efficiency. For example, some platforms charge a flat fee for up to 10 participants and then offer discounted rates for larger groups.
Considering the number of participants before selecting, you can choose a platform that will fit your budget and still provide an optimal user experience. Check how many participants can join the conference call at one time and how easy it is to add or remove participants from the video conference.
4. Ease of Use
If you’re looking for a business video conferencing platform for your business team, ease of use should be a top priority. You want to ensure that your team members can easily connect, share information, and collaborate without any difficulty.
The best video conferencing platforms should have intuitive user interfaces, making it easy for users to navigate the platform and use its features. They should also have helpful tutorials and guides that help users learn the basics quickly and without hassle. Additionally, you should consider platforms that offer mobile apps, as this allows users to access the forum on the go.
5. Pricing Models
The pricing model is crucial when choosing the right video conferencing platform for your business team. Different vendors offer different pricing options and levels of service, so make sure you do your research. For starters, most platforms offer a basic version with limited features and a premium version with access to more features. Some video collaboration platforms offer pay-as-you-go plans, while others require a one-time fee or subscription model.
Before deciding, it’s essential to assess what type of features you need and how much you’re willing to pay for them. That way, you can be sure you’re getting the best value for your money and the most bang for your buck. Read the fine print and understand any associated costs associated with your business video conferencing platform. Ultimately, you want to choose a video conferencing platform that fits your business video conferencing needs and budget. Doing so will ensure that your team has the best tools and capabilities to stay productive, efficient, and connected.
6. Customizations Abilities
Customizing your video conferencing platform is essential for many businesses. You want to be able to tailor the platform to the specific business video conferencing needs of your team so that it is as helpful and practical as possible. Look for a platform that can customize settings, like adjusting the volume or creating custom backgrounds. Some platforms also offer a “whiteboarding” tool that allows teams to collaborate in real-time and share ideas through a virtual board.
Other customizations include changing the conference room’s layout, adding branding elements such as logos, or even creating polls and surveys to collect data and feedback from participants. All these customizations can help create an interactive and engaging experience that makes your video conferences run more smoothly.
7. Software Integration and Device Compatibility
When selecting a video conferencing platform for your business team, it is crucial to consider the various software and device compatibility. The platform should integrate seamlessly with the existing software and hardware that your business already uses. It should also provide access to the most popular applications like Skype and Zoom to use the same technology for internal and external meetings.
Furthermore, ensure that the platform can work on all major operating systems, including iOS, Android, Mac, and Windows, as well as different browsers. That ensures that all members of your team can easily use the platform. Additionally, look into any additional device compatibility, such as whether it supports video cameras, microphones, headsets, and webcams. Thus, choosing a platform that provides high-quality audio/video support for teams to communicate effectively in online conferences is essential.
Security is another crucial factor when selecting a business video conferencing platform, as you want to ensure that confidential conversations remain private at all times. Check the platform’s encryption protocols and determine if additional security measures are in place, such as login authentication or two-factor authorization.
Choosing the right video conferencing platform is crucial for having successful collaboration among your business team members. It’s essential to research each video collaboration platform thoroughly to ensure it meets all of your team’s needs. Ultimately, the best video conferencing platform for your business team offers the features that fit your needs. It should also be easy to use, priced right, has excellent customer support, provides secure connections, and is compatible with your existing devices and software. Take the time to read user reviews and ensure you feel comfortable with the platform before committing. Your business team can do the job quickly and efficiently with the right video conferencing platform.
Label Companies Near Me: How To Choose the Right One
Are you searching for label companies near me because you need something printed for your business?
Providing your business with the perfect label means using a company that can do it for you. However, not all of these companies are equal, and getting the wrong one for you means wasting effort, money, and reputation.
Below, we give you our guide on choosing a label company for your needs and ensuring you’re happy. With that sorted, you can focus on growing your business.
So, read on!
Understand Your Needs and Goals
Consider the products you need and the level of quality that is required. It would help if you also looked into the company’s printing capabilities, turnaround time, and pricing options.
Consider if the quality and reliability of their labels and packaging are up to your standards. Also, check if they offer services that can meet your timeline requirements. It would help if you also took feedback from past customers, awards and accreditations, and manufacturers’ recommendations into account.
Research Available Label Companies
Consider the range of products and services that a particular label company offers. For instance, you may be looking for a label maker to create a custom woven ribbon design. Label companies should be familiar with both traditional and modern labeling techniques.
You should also take the quality of their labels into account. Poor label quality can result in extra costs in the long run. The best label company should provide good customer service, support, reliability, and flexibility and offer flexible payment options.
Evaluate Different Provider’s Reputations
Ask around your area, read customer reviews online, and ask for references to understand their quality of work better. It is also essential to compare the services they offer. Evaluate the materials they use and the cost of the labels to ensure you are getting the best option.
Additionally, it would help if you read any available customer feedback to find out how customers received their work. Also, please find out how well the provider communicates with their customers.
Consider the Level of Customization Offered
Make sure the label company can provide the specific services you need. Ask if they offer a range of finishing options, such as lamination and varnish.
A good label provider should be able to provide the exact labels you need. They should have options such as labels with variable text, logos, and images and options to reprint a specific order later.
Review Costs and Delivery Times
Make sure to compare costs from different suppliers, inquire about discounts or promotions on services, and research applicable taxes or label company fees.
Check the delivery times for the specific type of label you need, and obtain a guarantee on the delivery. It will ensure you receive the items you need in the time frame promised by the supplier.
Knowing the costs and delivery times before committing to a particular label company will help ensure you make the best possible decision when choosing label printing services near you.
Choose the Right Label Companies Near Me
Utilizing the information provided in this article, you should now be able to make a well-informed decision when choosing the correct label companies near me. Research customer reviews, and don’t hesitate to use online price comparison sites.
Remember to ask for a free sample of materials and know exactly what you want before making a financial commitment. Get started today!
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