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How to Market Your Brand with Corporate Gifts

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How to Market Your Brand with Corporate Gifts

As the world becomes more digitized, many organizations have transferred their marketing budgets to digital marketing, investing in channels such as search engine optimization, email marketing, and social media engagement, among others.

Physical types of marketing, such as presenting corporate gifts to your consumers, may appear to be out of date and out of touch in an increasingly digital world.

While digital marketing channels may surely deliver more sales outcomes faster and with more precise costing, the impact of a corporate gift remains a force to be reckoned with when it comes to brand marketing and developing a more intimate connection with your customers.

Continue reading if you want to boost brand recall and affinity among your target clients.

What exactly is a corporate gift?

Let’s first define what a corporate gift is.

A corporate gift is a physical item that businesses offer to their clients, both old and new, in order for the receivers to remember them.

It should not be confused with a present; the former has a very definite commercial and brand-building goal, whilst the latter can be given for no reason.

Many organizations fail to differentiate between the two forms of gifts and, as a result, lose a significant amount of money each year without receiving the required returns in terms of brand recall and sales.

Why should you be concerned about corporate gifts?

Sending a corporate gift to your clients is one of the best methods to express your genuine and considerate appreciation.

Nobody ever refuses a well-intended gift.

A corporate gift is also one of the most effective ways to improve the message and main value proposition of your brand.

As a result, when correctly planned and implemented, corporate gifts generate a high return on investment (ROI) by enhancing brand recall and improving connections, which leads to more and longer-term business.

We beings desire physical interaction and touch. The ability to hold a real item in one’s hands creates a connection that no digital marketing channel can replicate.

Are corporate gifts really effective?

According to studies, nearly 33% of corporate gift recipients expressed an interest in doing business with the gifter after receiving the gift.

The impact of corporate presents is best summed up by an old adage: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

So, when people feel good because of what you’ve done to make them feel good, the likelihood of them liking you and wanting to do business with you increases.

 

Aside from the feel-good component, if your corporate present is a utility item that the receivers will use and/or come into contact with on a daily basis, your brand will be in the forefront of their minds. The impact of brand memory is nearly limitless.

What constitutes an excellent corporate gift?

Because corporate gifts are so effective at cutting through the noise and putting your brand in front of your recipients, they can backfire spectacularly and cause irreversible damage to your brand and the qualities associated with it if the gift and the idea behind it are poorly conceived and executed.

So think carefully about what constitutes an acceptable corporate present.

When selecting a present, there are a few factors to consider so that you always come out on top and win your clients over.

The gift is thoughtful

A good corporate or other present should, first and foremost, be useful and valuable to the receivers. Giving away the conventional pen or wall calendar is little more than a thinly disguised expectation that other people will notice your brand when your receivers use your present.

The truth is that every smartphone has a calendar app, so no one needs a papered wall version anymore, and there are probably far too many pens sitting about in the office for yours to be noticed.

When it comes to corporate gifting, don’t fall into the trap of convenient (and lazy) thinking.

Also, if you do a little research, you will find literally thousands of goods that can be used as gifts. For example, visit the website of EasyPrint, one of Singapore’s leading corporate gift suppliers and you will find a huge variety of gift items to choose from.

The present should be meaningful and valuable to the recipient. It will demonstrate that careful consideration was given to the conception and production of this gift, as well as that you value the receivers enough to go through such thought processes.

If you do this well, the recipients will remember you and your company every time they use or enjoy the gift.

The gift has no agenda

The best gifts are those that have no strings attached.

Don’t call the customers soon away with a sales pitch after they’ve received a gift.

The last thing you want to do is give your customers the impression that there are strings attached to getting your present and that you are simply attempting to buy their business.

Rather, focus on fostering goodwill over time.

Remember that your gift is only one component of your total customer engagement plan, not a magic bullet that will bring you sales right away.

The gift is not extravagant

You may believe that a costly gift will increase your clients’ appreciation for you.

That couldn’t be further from the truth.

While there are certain clients whose business relationship with you merits special treatment, most of the time you wouldn’t want to deliver a gift that makes your consumers wonder how much profit you’re earning off them to allow you to be so generous.

As corny as it may sound, it is the thought that counts, not the retail value of the present that inspired the sentiment.

As a result, while selecting the perfect corporate present, always prioritize innovation and thoughtfulness over absolute pricing.

The gift is consistent with your brand’s messaging

The corporate gift should be something that compliments, if not amplifies, your brand’s positioning and messaging.

As a result, anytime your customers see the gift, they will be reminded of your brand and the values it represents.

Here’s an example of a brand with a basic but effective corporate gift item that not only keeps the company in the recipients’ minds, but also amplifies the message that the company is attempting to convey.

PayPal is a global payment service provider that helps millions of businesses and buyers worldwide deal on the internet every day.

Clearly, when it comes to money and personal information, security is of the biggest concern and priority.

PayPal created a travel padlock as a corporate gift item that was delivered at trade exhibitions and conferences to potential clients, in this case, the business owners and entrepreneurs who attended these events, to convey the message of security.

The gift, which is really just a simple, everyday numeric padlock with the PayPal logo emblazoned on it, is the perfect example of a great corporate gift because, first and foremost, it directly aligns with and even enhances PayPal’s messaging (padlock secures your belongings when you travel, PayPal secures your money when it travels across the internet), and secondly, it is extremely useful and can be used repeatedly.

The preceding example demonstrates that, with a little extra thought and keeping your target audience’s interests and benefits in mind, you, too, can be like PayPal and come up with a brilliant corporate gift idea that people will remember for years to come (I certainly did!).

In conclusion

The marketing trend these days is unmistakably toward increased use of digital mediums.

That is not to say that corporate gifting is no longer effective.

On the contrary, in a time when every other company is focusing solely on digital marketing, including corporate gifts into your entire brand engagement plan can be a critical differentiating point that sets you apart from the competition.

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Business

What Are the Benefits of Hiring a Commercial Cleaning Company?

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What Are the Benefits of Hiring a Commercial Cleaning Company

On average, Americans spend 8.5 hours a day at work on weekdays and 5.4 hours on weekends. When you add all of this up, that’s a lot of our lifetimes spent working.

We all know that we need to clean our houses to have a healthier life. But it’s just as important to do so for your business too!

In this case, you can’t expect your employees to scrub the place down. That’s what commercial cleaning services are for.

Wondering what the benefits of hiring commercial cleaning for your business are? Read on to find out!

It Saves You Time

Trying to clean your business on your own means lots of time wasted. You’ll have to go buy the supplies, figure out how and what to clean, and then actually do it.

The best cleaning company will come prepared with everything they need to get your workplace spick and span. They’ll get straight to work, and leave you and your employees free to carry on with work so nothing’s interrupted.

It Makes a Better Impression on Clients

When clients walk into your business, you only have a few milliseconds to make a good first impression. If your business isn’t spotless and there’s dust everywhere, your clients will think that you’re too broke to keep your business looking good and tidy. And as a result, you can lose both potential and existing customers.

A business that both looks and smells clean can make anyone who enters feel at ease and comfortable. Not only will it give them a great first impression, but it’ll also encourage them to stay in for longer. Even better is, it’ll also increase the chances of them recommending you to others.

It Raises Morale for Employees

A cluttered and dirty workplace makes for a cluttered and unrested mind. If there are layers of dust around them and piles of trash in the garbage, all of this can decrease both morale and productivity.

Having a local cleaning company come in regularly for commercial cleaning not only has your customers feeling better, but also your employees. When they’re not staring into a cluttered dirty trash can and there’s not a speck of dust to be found, they’ll have better concentration and will be able to work harder and more efficiently.

It Keeps Your Employees Healthier Too

Chances are, there are lots of high-touch points in your workplace. For example, these include doorknobs, light switches, bathroom door handles, keyboards, mice, stair rails, and elevator buttons.

Even prior to the pandemic, all of the above were vectors for spreading the common cold and the flu. Now that there’s COVID-19, we need to be even more vigilant in keeping everyone safe and healthy.

Professional cleaners know exactly where to sanitize and have the right products to do it thoroughly. Your employees will be healthier because there will be fewer chances of illnesses spreading and fewer allergens in the air too.

Needless to say, cleaning services for the healthcare industry are a must. Otherwise, pathogens can make people ill.

It Protects Your Assets

You might have some expensive pieces of equipment in your office. These need to be carefully looked after to ensure they last for as long as they can.

If you allow your space to get dirty and dusty, it can cause your equipment to break down quicker than normal. So even though you’re spending money to have your space cleaned, you’ll actually be saving money in the long run since it’ll extend the lifespan of your expensive equipment. You won’t have to prematurely replace them due to breakage.

It Reduces Your Liability Risks

Asking your employees to do the cleaning themselves can leave you open to liability risks. For instance, what if they slip and fall off a ladder while cleaning a window up high? You’ll have to pay out for worker’s compensation.

Don’t leave things up to chance, especially since your employees’ areas of expertise most likely lie elsewhere. They probably won’t be very happy to be asked to scrub things while on the clock anyway!

Professional cleaners are used to doing these tasks and can do them confidently and safely. And if they do get injured, the liability is not on your shoulders. The cleaning company will handle the claims, not you.

It Keeps You Compliant With the Law

Another important point is that there will be some sort of law that requires you to keep your workplace clean and sanitized. This is especially true if you work in an industry like healthcare or food services.

Not keeping up with rules and regulations leaves you open to fines, or even worse, complete closure of your business. So don’t try to save a few bucks by cutting corners. Keeping your business clean at all times is good for not just your clients and employees, but also you since it’ll enable you to stay open without worry.

Commercial Cleaning Is Great for Your Business

As you can see, commercial cleaning services can be a great idea for your place of business, no matter what industry you’re in. It’ll keep your space nice and clean, which can have a positive effect on employee morale. Not only that, but it’ll also make a better impression on customers.

So by investing a little bit of money into professional cleaning, you’ll be making an investment in bettering your business. As a result, it’ll be worth it when you see the longevity of your company!

For more articles on business ownership and other related topics, make sure you check out our blog page now!

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Can You Trust All Companies Representing Gold IRA Retirement Options

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Gold IRA Retirement

Starting as an investor for retirement at an early age is wise. It takes time to become savvy as to what’s safe. That means working with an advisor or consultant who can lead you towards a secure portfolio. Once you get a solid base, it becomes necessary to start to diversify, and that’s when many individuals turn to physical assets, with some choosing gold. Find out if getting involved with this asset is a good idea at https://www.investopedia.com/articles/personal-finance/091814/analysis-should-you-get-gold-ira.asp.

When purchasing gold, there are specific channels to follow to help you meet necessary rules and regulations that pertain to owning the precious metal. An adequate dealer will sell you the products, and a custodian will hold your purchases in a depository for security purposes.

Your responsibility will be researching to find trusted, reliable companies to deal with who are versed in the gold IRA processes and can guide you seamlessly through. You’ll find sellers as you go that dupe clients with their shady practices but also a fair share of dealers with positive track records and extensive experience.

Scams Involving Gold Ira Retirement Options

No one will be particularly savvy when starting as an investor. It takes significant time and practice to learn the ins and outs of what will turn a good profit and what will bring losses. Working with a consultant or an advisor, in the beginning, helps you learn the ropes, so to speak, and brings you to a baseline in your portfolio.

From that point, it’s a matter of branching out into more significant options aside from traditional stocks, mutual funds, etc. That would involve physical assets like possibly real estate and precious metals, with many people choosing gold as their preference. 

Buying gold is a complicated process that requires assistance from a dealer so that you meet all mandatory rules and regulations. That means finding a trusted, expert dealer who can work with you to make the experience as simple as possible and help you select a custodian with whom you will entrust for storage of the product.

Unfortunately, a few sellers in the industry do shady business, creating a bad image for the industry as a whole. Being ruthless is genuinely unnecessary with gold being such a stable commodity as far as the value, but it does happen. That makes being cautious essential and having an awareness of the potential risks crucial. Some scams to be aware of include:

**Pressured Sales

When a dealer makes outlandish claims, they can’t substantiate with evidence. A dealer who guarantees the value will increase and encourages you to hurry and purchase, or you’ll lose out on gains that might not come around again; you need to realize it’s possibly a scam.

Often you can find pressure-filled sales with independent sellers or in places like pawn shops. More specialized precious metal companies do well without having to resort to these tactics. These dealers have clients who developed trust with these providers based on their reputable, expert practices.

**Fake (Individual Retirement Accounts) IRAs

Scammers are not above selling a false gold IRA convincing clients. These dealers will play on the novice of a new investor, being none the wiser, convincing them to pay, but the scam-artist steals the money without providing the product. In the end, you’re left with a fake identity that the phony dealer provided.

Before you catch on to what’s occurred, the thieves leave the area with your money. With no way to track them, you’re in a position of loss, plus these individuals have the likelihood of continuing their practices on more helpless victims in other areas.

Confirming that the dealer you choose realistically bought gold with the custodian placing it within a respected depository for safety and security is essential. You should receive certification to verify this information.

**Coins As A Collectible

As an investor, you can purchase gold like a commodity, according to the IRS who allows the practice for precious metal IRAs. Sales “pitches” that attempt to encourage you to obtain “rare coins” should be avoided since the IRAs aren’t set up for these purposes.

There is a market for rare coins for which there’s a vast audience. It also requires quite a bit of researching to become informed because there are scammers in every market. Just realize the IRAs don’t meld with these, and dealers who encourage this are not only scamming but overcharging in most cases

**Misleading Agreements

Regardless of what type of contract you enter into, you should read every detail, including the tiny print. That’s especially true when purchasing a gold IRA. You don’t want to assume the agreement is typical of every dealer only to find out later that you and your funds are unprotected.

If you don’t fully understand everything as it’s written, bring the paperwork to an attorney or take the lawyer with you to the signing. That way, the details can be explained clearly for you, and you’ll know whether the company is legitimate. Open for new mandatory guidelines. 

Final Thought

Provided adequate research occurs before you attempt to purchase any products, you should be able to go to a dealer armed with enough information on gold IRAs that it will be apparent to you when something is off. 

Be aware of the latest price for gold, only invest in minted United States coins, and focus on each detail outlined in the contract. In the end, it comes down to just you’re having the power to protect you and your money – or an attorney could help.

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Tips for Using Promotional Products for Marketing and branding your business

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Tips for Using Promotional Products for Marketing and branding your business

It’s difficult to understand why promotional products are still relevant in today’s digital environment. And besides, digital advertising allows you to make a first impression on potential clients right away. But, on the other hand, promotional goods continue to be an effective strategy for raising brand recognition and generating new business prospects. So the lure of products still remains.

Hats, diaries, calendars, markers, and other advertising things are long-lasting tools that maintain your brand image in your customers’ minds. They also promote your brand to someone else who sees it on these goods. Your brand benefits from the association when someone with influence, like a celebrity, uses the item. Starbucks, for example, built its image primarily through photographs of celebrities clutching their cups without adding promotion years later.

Business Gifts

Gifting your key clients, distributors, and associates with logoed things they can use daily demonstrates that your organization values your business connections. If you’d like to go a step further, find out just what they want to do and give them a present related to that interest. For example, if your top client likes cigars, provide them a cigarette case or lighter with your branding on it. So look for options you can leverage for your brand.

Leverage Your Position at a Trade Show

If you’re using promotional materials to engage trade show guests, it’s a good idea to choose your people based on where you’ll be on the show floor. For example, handing out canvas bags will boost the likelihood that your promotional items will be used and seen if you’re near the entrance. If you’re towards the back of the show, but on the other hand, try giving away promotional water bottles, hand sanitizers, snacks, as well as other practical products that guest will appreciate.

Make it Personal

Giving a promotional item to such a client in person is perhaps the most effective approach. When you have a table full of random objects, it feels like such a freebie. But, on the other hand, it seems like a gift whenever you hand that object to something like a client after a great session.

Consider targeted audience

If you want your promotional items to be effective, consider what your intended audience will like and find beneficial. If you identify that your target audience enjoys traveling and is often out and about, you can consider purchasing customized portable chargers for them to use while on the road. Branded cupcakes are a good choice if they enjoy items that they can picture and post on Instagram. A branded perfume might appeal to your target audience if they spend a lot of time in their cars.

Nonprofit Events

Do you have a subject that you care about? Then, take it a step further by donating promotional products if your organization provides money to selected charities. For charity events, nonprofits frequently make goody bags with a variety of promotional goods. Again, it is an excellent method to get your brand in front of individuals who will associate it with a subject they care about.

Use a Variety of Products

There seem to be no rules when it comes to promotional merchandise. With design and application, you can be as creative as you want. Create a layer of products for new consumers, long-term clients, and business associates you haven’t heard from in a lot longer. You can provide a variety of products and let the customer choose whichever one they prefer. It is an excellent strategy. They are more inclined to use a new coffee mug when they want one. You can also consider getting mugs or coffee mugs that are amazing in promotion, and you can also get personalized mugs Canada.

Hire a credible supplier

When it comes to generating promotional products, you need to make sure you’re working with a reputable vendor. It sure does make unique promotional products, but if you do not even select a reliable source, you can wind up with low-quality items that don’t successfully position your brand. The greatest thing you can do is meet with a few different people to discuss your ideas and budget because this will help you figure out which promotional supplier is the greatest fit for you. If you’re not yet sure, look through customer reviews and testimonies.

Promotional products may be a valuable tool for businesses if they have a fantastic design and clear aims. First, determine which things are most appropriate for your company. Then come up with inventive ways to distribute them. Promotional items are an incredibly adaptable and vital part of any marketing campaign. Consider some things you’d like to include in your plans. Many internet shops offer all kinds of promotional items excellent for raising company awareness, from customized mugs to exclusive awards.

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