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7 Tips for Choosing the Right PR Firm for Your Business

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7 Tips for Choosing the Right PR Firm for Your Business

A public relations or PR firm is a group of professionals skilled at winning publicity for specific events, products, services, and initiatives. Hiring one for your business can be game-changing if they know what they’re doing.

Just ask the current crop of supporters from public agencies, police departments especially, who are seeing the value in what a PR firm can do. In the following article, we give you seven tips on the hiring process. Let’s begin!

1. Identify Your Goals

Before delving too far into how to choose a PR firm, we first have to address the reflective part. That is, as a company, what do you intend to achieve by hiring a PR firm?

You want to hire a public relations firm because you have a specific need and see them as the solution. There are several ways a PR firm can benefit you.

  • Grow social media following across all channels 20 percent over a one-year time period
  • Get positive press from a national print or electronic news outlet for a specific upcoming event or promotion
  • Raise awareness for a charitable cause you will be supporting
  • Bring awareness to positive social or environmental progress you’re making as a company

The point is to clearly define goals for the PR firm you do end up hiring. Give each goal a specific purpose, target, and timeframe.

2. Study Specific Examples

If you really want the best PR firm working on your campaign, then a great place to start is with successful campaigns of the past or present. Make a list of the ones you truly admire.

From there, do some research into which firm handled it, and make contact with someone at one of those agencies. If that’s not feasible, not to worry.

You can take a few real-world examples to a PR firm with a solid reputation. Tell them you want something in a similar vein but tailored to your company’s specific goals and objectives.

3. Check Their Social Media Prowess

Any public relations firm worth its salt will be well-acquainted with social media. Networks like Facebook, Twitter, Snapchat, and TikTok, are where meaningful conversations are taking place these days. Not engaging on these platforms will place you at a disadvantage.

Enter your PR firm. One of the many skill sets that you should demand from the company that you hire is the ability to know the specific language of your target demographic. Particularly, how do they engage with one another on the platforms you’re using?

It’s okay if a firm is not an “expert” at each of the numerous platforms out there. However, you want a firm that’s adept at the networks of your choice. If you’re going to primarily be active on TikTok and Instagram, you would want to reconsider if the agency had never worked on those platforms.

4. Discuss Crisis Management

Life is not perfect. Unfortunately, sometimes business imitates life in unexpected and disastrous ways. No one wants to think about what could go wrong, but it’s a necessary consideration.

At some point, your employees might say or do the wrong thing in front of a cellphone camera. A product of yours might fail and cause one of your customers to be injured.

A good PR agency will prepare you for these possibilities. They will be able to point to specific examples of crises they’ve managed for previous clients or customers. In business, you have to plan for the unexpected, and so does your PR agency.

5. Ask About Connections

A strong public relations firm will be well-versed in social media, email marketing, press release writing, and crisis management, at the very least. An important underlying part of all that is the connections they’ve established.

PR firms should have deep networks in a number of areas that are pertinent to building and growing a campaign. They should have access to top-notch researchers, writers, IT professionals, and marketing experts.

Externally, they should be plugged into industry contacts that can help get publicity for whatever it is that you’re trying to accomplish. If you’re looking at hiring media relations for SaaS companies (Software-as-a-Service), for example, you’ll hope the firm knows a few editors at top-tier publications (i.e., Wired, PC Mag, etc.).

These connections should go beyond knowing how to read a masthead. They should include knowing the topics covered, how deep the publication goes with its coverage, and, if applicable, its political slant.

6. Be Clear With Scope

As you go through the process of hiring a PR firm, communicating the scope of your needs is of the utmost importance. That’s why it is so essential to not rush through the first five points above.

Many times, business owners aren’t aware of what they want until they take a look at their specific objectives and the wants or demands of their audience. They’re also not clear on what is even possible from a PR firm until identifying projects that worked.

It again comes down to communicating a specific objective and attaching that objective to a measurable result and a specific time period. From there, the firm you’re considering will be able to discuss your ideas, ask clarifying questions, and share their thoughts.

7. Ask What You Can Do to Better Your Chances

A reputable PR firm will be an expert at tying in your product or service with current trends and events. Do you have a product you want to launch, an event you wish to host, or a cause you’re hoping to gather support for?

Your PR firm will be able to plug that into what’s going on, or what will be going on in the weeks ahead so that it’ll be more relevant to newspapers, magazines, and other media outlets. This isn’t always easy to do.

You can get a sense of the quality of your PR firm by how adept they are at doing it. During the interview phase, discuss current products or initiatives and ask them specifically how you could better pitch them to a news outlet. You’ll get a real sense of whether they’re worth hiring from this exercise.

Hiring a PR Firm Can Grow Your Brand Popularity

Getting the right PR firm to work for your company can grow your brand exponentially. First, however, you’ll need to take a close look at what you hope to achieve, what you envision, and where the company’s strengths lie.

Best of luck as you commit to the search. For more marketing and business tips, check out some of our additional posts!

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What Are the Benefits of Hiring a Commercial Cleaning Company?

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What Are the Benefits of Hiring a Commercial Cleaning Company

On average, Americans spend 8.5 hours a day at work on weekdays and 5.4 hours on weekends. When you add all of this up, that’s a lot of our lifetimes spent working.

We all know that we need to clean our houses to have a healthier life. But it’s just as important to do so for your business too!

In this case, you can’t expect your employees to scrub the place down. That’s what commercial cleaning services are for.

Wondering what the benefits of hiring commercial cleaning for your business are? Read on to find out!

It Saves You Time

Trying to clean your business on your own means lots of time wasted. You’ll have to go buy the supplies, figure out how and what to clean, and then actually do it.

The best cleaning company will come prepared with everything they need to get your workplace spick and span. They’ll get straight to work, and leave you and your employees free to carry on with work so nothing’s interrupted.

It Makes a Better Impression on Clients

When clients walk into your business, you only have a few milliseconds to make a good first impression. If your business isn’t spotless and there’s dust everywhere, your clients will think that you’re too broke to keep your business looking good and tidy. And as a result, you can lose both potential and existing customers.

A business that both looks and smells clean can make anyone who enters feel at ease and comfortable. Not only will it give them a great first impression, but it’ll also encourage them to stay in for longer. Even better is, it’ll also increase the chances of them recommending you to others.

It Raises Morale for Employees

A cluttered and dirty workplace makes for a cluttered and unrested mind. If there are layers of dust around them and piles of trash in the garbage, all of this can decrease both morale and productivity.

Having a local cleaning company come in regularly for commercial cleaning not only has your customers feeling better, but also your employees. When they’re not staring into a cluttered dirty trash can and there’s not a speck of dust to be found, they’ll have better concentration and will be able to work harder and more efficiently.

It Keeps Your Employees Healthier Too

Chances are, there are lots of high-touch points in your workplace. For example, these include doorknobs, light switches, bathroom door handles, keyboards, mice, stair rails, and elevator buttons.

Even prior to the pandemic, all of the above were vectors for spreading the common cold and the flu. Now that there’s COVID-19, we need to be even more vigilant in keeping everyone safe and healthy.

Professional cleaners know exactly where to sanitize and have the right products to do it thoroughly. Your employees will be healthier because there will be fewer chances of illnesses spreading and fewer allergens in the air too.

Needless to say, cleaning services for the healthcare industry are a must. Otherwise, pathogens can make people ill.

It Protects Your Assets

You might have some expensive pieces of equipment in your office. These need to be carefully looked after to ensure they last for as long as they can.

If you allow your space to get dirty and dusty, it can cause your equipment to break down quicker than normal. So even though you’re spending money to have your space cleaned, you’ll actually be saving money in the long run since it’ll extend the lifespan of your expensive equipment. You won’t have to prematurely replace them due to breakage.

It Reduces Your Liability Risks

Asking your employees to do the cleaning themselves can leave you open to liability risks. For instance, what if they slip and fall off a ladder while cleaning a window up high? You’ll have to pay out for worker’s compensation.

Don’t leave things up to chance, especially since your employees’ areas of expertise most likely lie elsewhere. They probably won’t be very happy to be asked to scrub things while on the clock anyway!

Professional cleaners are used to doing these tasks and can do them confidently and safely. And if they do get injured, the liability is not on your shoulders. The cleaning company will handle the claims, not you.

It Keeps You Compliant With the Law

Another important point is that there will be some sort of law that requires you to keep your workplace clean and sanitized. This is especially true if you work in an industry like healthcare or food services.

Not keeping up with rules and regulations leaves you open to fines, or even worse, complete closure of your business. So don’t try to save a few bucks by cutting corners. Keeping your business clean at all times is good for not just your clients and employees, but also you since it’ll enable you to stay open without worry.

Commercial Cleaning Is Great for Your Business

As you can see, commercial cleaning services can be a great idea for your place of business, no matter what industry you’re in. It’ll keep your space nice and clean, which can have a positive effect on employee morale. Not only that, but it’ll also make a better impression on customers.

So by investing a little bit of money into professional cleaning, you’ll be making an investment in bettering your business. As a result, it’ll be worth it when you see the longevity of your company!

For more articles on business ownership and other related topics, make sure you check out our blog page now!

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Can You Trust All Companies Representing Gold IRA Retirement Options

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Gold IRA Retirement

Starting as an investor for retirement at an early age is wise. It takes time to become savvy as to what’s safe. That means working with an advisor or consultant who can lead you towards a secure portfolio. Once you get a solid base, it becomes necessary to start to diversify, and that’s when many individuals turn to physical assets, with some choosing gold. Find out if getting involved with this asset is a good idea at https://www.investopedia.com/articles/personal-finance/091814/analysis-should-you-get-gold-ira.asp.

When purchasing gold, there are specific channels to follow to help you meet necessary rules and regulations that pertain to owning the precious metal. An adequate dealer will sell you the products, and a custodian will hold your purchases in a depository for security purposes.

Your responsibility will be researching to find trusted, reliable companies to deal with who are versed in the gold IRA processes and can guide you seamlessly through. You’ll find sellers as you go that dupe clients with their shady practices but also a fair share of dealers with positive track records and extensive experience.

Scams Involving Gold Ira Retirement Options

No one will be particularly savvy when starting as an investor. It takes significant time and practice to learn the ins and outs of what will turn a good profit and what will bring losses. Working with a consultant or an advisor, in the beginning, helps you learn the ropes, so to speak, and brings you to a baseline in your portfolio.

From that point, it’s a matter of branching out into more significant options aside from traditional stocks, mutual funds, etc. That would involve physical assets like possibly real estate and precious metals, with many people choosing gold as their preference. 

Buying gold is a complicated process that requires assistance from a dealer so that you meet all mandatory rules and regulations. That means finding a trusted, expert dealer who can work with you to make the experience as simple as possible and help you select a custodian with whom you will entrust for storage of the product.

Unfortunately, a few sellers in the industry do shady business, creating a bad image for the industry as a whole. Being ruthless is genuinely unnecessary with gold being such a stable commodity as far as the value, but it does happen. That makes being cautious essential and having an awareness of the potential risks crucial. Some scams to be aware of include:

**Pressured Sales

When a dealer makes outlandish claims, they can’t substantiate with evidence. A dealer who guarantees the value will increase and encourages you to hurry and purchase, or you’ll lose out on gains that might not come around again; you need to realize it’s possibly a scam.

Often you can find pressure-filled sales with independent sellers or in places like pawn shops. More specialized precious metal companies do well without having to resort to these tactics. These dealers have clients who developed trust with these providers based on their reputable, expert practices.

**Fake (Individual Retirement Accounts) IRAs

Scammers are not above selling a false gold IRA convincing clients. These dealers will play on the novice of a new investor, being none the wiser, convincing them to pay, but the scam-artist steals the money without providing the product. In the end, you’re left with a fake identity that the phony dealer provided.

Before you catch on to what’s occurred, the thieves leave the area with your money. With no way to track them, you’re in a position of loss, plus these individuals have the likelihood of continuing their practices on more helpless victims in other areas.

Confirming that the dealer you choose realistically bought gold with the custodian placing it within a respected depository for safety and security is essential. You should receive certification to verify this information.

**Coins As A Collectible

As an investor, you can purchase gold like a commodity, according to the IRS who allows the practice for precious metal IRAs. Sales “pitches” that attempt to encourage you to obtain “rare coins” should be avoided since the IRAs aren’t set up for these purposes.

There is a market for rare coins for which there’s a vast audience. It also requires quite a bit of researching to become informed because there are scammers in every market. Just realize the IRAs don’t meld with these, and dealers who encourage this are not only scamming but overcharging in most cases

**Misleading Agreements

Regardless of what type of contract you enter into, you should read every detail, including the tiny print. That’s especially true when purchasing a gold IRA. You don’t want to assume the agreement is typical of every dealer only to find out later that you and your funds are unprotected.

If you don’t fully understand everything as it’s written, bring the paperwork to an attorney or take the lawyer with you to the signing. That way, the details can be explained clearly for you, and you’ll know whether the company is legitimate. Open for new mandatory guidelines. 

Final Thought

Provided adequate research occurs before you attempt to purchase any products, you should be able to go to a dealer armed with enough information on gold IRAs that it will be apparent to you when something is off. 

Be aware of the latest price for gold, only invest in minted United States coins, and focus on each detail outlined in the contract. In the end, it comes down to just you’re having the power to protect you and your money – or an attorney could help.

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Tips for Using Promotional Products for Marketing and branding your business

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Tips for Using Promotional Products for Marketing and branding your business

It’s difficult to understand why promotional products are still relevant in today’s digital environment. And besides, digital advertising allows you to make a first impression on potential clients right away. But, on the other hand, promotional goods continue to be an effective strategy for raising brand recognition and generating new business prospects. So the lure of products still remains.

Hats, diaries, calendars, markers, and other advertising things are long-lasting tools that maintain your brand image in your customers’ minds. They also promote your brand to someone else who sees it on these goods. Your brand benefits from the association when someone with influence, like a celebrity, uses the item. Starbucks, for example, built its image primarily through photographs of celebrities clutching their cups without adding promotion years later.

Business Gifts

Gifting your key clients, distributors, and associates with logoed things they can use daily demonstrates that your organization values your business connections. If you’d like to go a step further, find out just what they want to do and give them a present related to that interest. For example, if your top client likes cigars, provide them a cigarette case or lighter with your branding on it. So look for options you can leverage for your brand.

Leverage Your Position at a Trade Show

If you’re using promotional materials to engage trade show guests, it’s a good idea to choose your people based on where you’ll be on the show floor. For example, handing out canvas bags will boost the likelihood that your promotional items will be used and seen if you’re near the entrance. If you’re towards the back of the show, but on the other hand, try giving away promotional water bottles, hand sanitizers, snacks, as well as other practical products that guest will appreciate.

Make it Personal

Giving a promotional item to such a client in person is perhaps the most effective approach. When you have a table full of random objects, it feels like such a freebie. But, on the other hand, it seems like a gift whenever you hand that object to something like a client after a great session.

Consider targeted audience

If you want your promotional items to be effective, consider what your intended audience will like and find beneficial. If you identify that your target audience enjoys traveling and is often out and about, you can consider purchasing customized portable chargers for them to use while on the road. Branded cupcakes are a good choice if they enjoy items that they can picture and post on Instagram. A branded perfume might appeal to your target audience if they spend a lot of time in their cars.

Nonprofit Events

Do you have a subject that you care about? Then, take it a step further by donating promotional products if your organization provides money to selected charities. For charity events, nonprofits frequently make goody bags with a variety of promotional goods. Again, it is an excellent method to get your brand in front of individuals who will associate it with a subject they care about.

Use a Variety of Products

There seem to be no rules when it comes to promotional merchandise. With design and application, you can be as creative as you want. Create a layer of products for new consumers, long-term clients, and business associates you haven’t heard from in a lot longer. You can provide a variety of products and let the customer choose whichever one they prefer. It is an excellent strategy. They are more inclined to use a new coffee mug when they want one. You can also consider getting mugs or coffee mugs that are amazing in promotion, and you can also get personalized mugs Canada.

Hire a credible supplier

When it comes to generating promotional products, you need to make sure you’re working with a reputable vendor. It sure does make unique promotional products, but if you do not even select a reliable source, you can wind up with low-quality items that don’t successfully position your brand. The greatest thing you can do is meet with a few different people to discuss your ideas and budget because this will help you figure out which promotional supplier is the greatest fit for you. If you’re not yet sure, look through customer reviews and testimonies.

Promotional products may be a valuable tool for businesses if they have a fantastic design and clear aims. First, determine which things are most appropriate for your company. Then come up with inventive ways to distribute them. Promotional items are an incredibly adaptable and vital part of any marketing campaign. Consider some things you’d like to include in your plans. Many internet shops offer all kinds of promotional items excellent for raising company awareness, from customized mugs to exclusive awards.

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