A public relations or PR firm is a group of professionals skilled at winning publicity for specific events, products, services, and initiatives. Hiring one for your business can be game-changing if they know what they’re doing.
Just ask the current crop of supporters from public agencies, police departments especially, who are seeing the value in what a PR firm can do. In the following article, we give you seven tips on the hiring process. Let’s begin!
1. Identify Your Goals
Before delving too far into how to choose a PR firm, we first have to address the reflective part. That is, as a company, what do you intend to achieve by hiring a PR firm?
You want to hire a public relations firm because you have a specific need and see them as the solution. There are several ways a PR firm can benefit you.
- Grow social media following across all channels 20 percent over a one-year time period
- Get positive press from a national print or electronic news outlet for a specific upcoming event or promotion
- Raise awareness for a charitable cause you will be supporting
- Bring awareness to positive social or environmental progress you’re making as a company
The point is to clearly define goals for the PR firm you do end up hiring. Give each goal a specific purpose, target, and timeframe.
2. Study Specific Examples
If you really want the best PR firm working on your campaign, then a great place to start is with successful campaigns of the past or present. Make a list of the ones you truly admire.
From there, do some research into which firm handled it, and make contact with someone at one of those agencies. If that’s not feasible, not to worry.
You can take a few real-world examples to a PR firm with a solid reputation. Tell them you want something in a similar vein but tailored to your company’s specific goals and objectives.
3. Check Their Social Media Prowess
Any public relations firm worth its salt will be well-acquainted with social media. Networks like Facebook, Twitter, Snapchat, and TikTok, are where meaningful conversations are taking place these days. Not engaging on these platforms will place you at a disadvantage.
Enter your PR firm. One of the many skill sets that you should demand from the company that you hire is the ability to know the specific language of your target demographic. Particularly, how do they engage with one another on the platforms you’re using?
It’s okay if a firm is not an “expert” at each of the numerous platforms out there. However, you want a firm that’s adept at the networks of your choice. If you’re going to primarily be active on TikTok and Instagram, you would want to reconsider if the agency had never worked on those platforms.
4. Discuss Crisis Management
Life is not perfect. Unfortunately, sometimes business imitates life in unexpected and disastrous ways. No one wants to think about what could go wrong, but it’s a necessary consideration.
At some point, your employees might say or do the wrong thing in front of a cellphone camera. A product of yours might fail and cause one of your customers to be injured.
A good PR agency will prepare you for these possibilities. They will be able to point to specific examples of crises they’ve managed for previous clients or customers. In business, you have to plan for the unexpected, and so does your PR agency.
5. Ask About Connections
A strong public relations firm will be well-versed in social media, email marketing, press release writing, and crisis management, at the very least. An important underlying part of all that is the connections they’ve established.
PR firms should have deep networks in a number of areas that are pertinent to building and growing a campaign. They should have access to top-notch researchers, writers, IT professionals, and marketing experts.
Externally, they should be plugged into industry contacts that can help get publicity for whatever it is that you’re trying to accomplish. If you’re looking at hiring media relations for SaaS companies (Software-as-a-Service), for example, you’ll hope the firm knows a few editors at top-tier publications (i.e., Wired, PC Mag, etc.).
These connections should go beyond knowing how to read a masthead. They should include knowing the topics covered, how deep the publication goes with its coverage, and, if applicable, its political slant.
6. Be Clear With Scope
As you go through the process of hiring a PR firm, communicating the scope of your needs is of the utmost importance. That’s why it is so essential to not rush through the first five points above.
Many times, business owners aren’t aware of what they want until they take a look at their specific objectives and the wants or demands of their audience. They’re also not clear on what is even possible from a PR firm until identifying projects that worked.
It again comes down to communicating a specific objective and attaching that objective to a measurable result and a specific time period. From there, the firm you’re considering will be able to discuss your ideas, ask clarifying questions, and share their thoughts.
7. Ask What You Can Do to Better Your Chances
A reputable PR firm will be an expert at tying in your product or service with current trends and events. Do you have a product you want to launch, an event you wish to host, or a cause you’re hoping to gather support for?
Your PR firm will be able to plug that into what’s going on, or what will be going on in the weeks ahead so that it’ll be more relevant to newspapers, magazines, and other media outlets. This isn’t always easy to do.
You can get a sense of the quality of your PR firm by how adept they are at doing it. During the interview phase, discuss current products or initiatives and ask them specifically how you could better pitch them to a news outlet. You’ll get a real sense of whether they’re worth hiring from this exercise.
Hiring a PR Firm Can Grow Your Brand Popularity
Getting the right PR firm to work for your company can grow your brand exponentially. First, however, you’ll need to take a close look at what you hope to achieve, what you envision, and where the company’s strengths lie.
Best of luck as you commit to the search. For more marketing and business tips, check out some of our additional posts!
How to Hire a CEO for Your Business
The rule of thumb says to hire a CEO when your business becomes too big for you to manage as a single executive. But like a lot of rules of thumb, it’s not a very helpful piece of advice. The truth is that the optimum time for hiring a CEO is different for every business.
As a business owner, hiring a new CEO might be at the top of your to-do list. But first, you need to know what makes a great CEO and what qualifications the successful candidate must have. Read on to learn more!
Craft an Ideal Job Description
When crafting an ideal job description for hiring an executive for your business, it is important to identify and articulate the vision, mission, and values of your company. Outline the job responsibilities and key performance indicators. Make sure to be specific about the job duties and the expected outcomes.
Describe the relationships the CEO will need to form and maintain, such as investors, clients, partners, and the board of directors. Describe the skills the successful candidate will need including problem-solving and decision-making.
Sum up the job description with any additional skills and experience that would impact the success and the company culture.
Know Where to Look for Potential Candidates
When looking for a new CEO, then you must have a better understanding on what is executive recruiting. Moreover, you must know where to find the right candidates.
Search online job postings and look for candidates that match your criteria. After researching potential applicants, use traditional methods of reaching out to fill the CEO position. Contact headhunting firms, executive search firms, and consultants who specialize in finding top-level executives.
Finally, network with those in the industry and attend conferences. Leveraging your personal and professional connections is a proven way of finding the perfect CEO to lead your business.
Outline the Necessary Qualifications
An ideal CEO should have a track record of delivering results in their previous roles, as this is often the best predictor of success. Leadership, team building, and communication skills should also be key requirements of the job.
Additionally, the ideal candidate should have related industry experience, including dealing with industry-specific challenges, whether they are technological, financial, or marketing related. Diversity of experience and background is also a plus, as this helps to bring new perspectives and ideas to the table.
Prepare the Offer and Close the Deal
Once a suitable candidate has been selected, it is time to prepare the offer and close the deal. This includes terms of employment including salary, bonus opportunities, and other benefits.
An important discussion should also include items such as the length of employment, vacation time and time off, and grounds for termination.
Are You Ready to Hire a CEO?
With your expanding business, it is about time to hire a CEO to make things much easier on your end. Overall, hiring a CEO for your business is an important aspect to consider.
To find the best fit for your business, be sure to take your time, establish streamlined processes, and thoroughly vet the applicants. Don’t forget to take your business goals and culture into account as you determine who can help your business get to the next level.
Was this helpful? If so, please keep reading for more great content.
5 Interesting Job Options in the Insurance Industry
The insurance industry is one that is always growing, changing, and innovating. Insurance professionals are some of the most well-traveled people.
Besides traveling for work, insurance professionals get to work in a field that helps communities and individuals of all varieties.
Most people know the general thought of insurance professionals. There are a lot of best job options within the insurance industry. Read further to learn more about some interesting job options in the insurance industry.
- Insurance Underwriter
Insurance underwriters need good communication and people skills. They work with clients and assess their financial status, current investments, and other forms of risk they may have to insure. They need a broad range of expertise, including legal knowledge, financial analysis, and sales.
They must be able to understand the cost of potential risks and be willing to accept or reject them. They serve a vital role in the insurance industry, helping to protect clients and insurers alike.
- Insurance Broker
They are the one who examines policy documents and helps their client to understand the insurance coverage. While researching the best carriers to ensure they get the best insurance coverage. Also, they assess potential risks associated with their current policy.
They understand the insurance industry inside and out. Researching more about life insurance training is helpful to expand their knowledge of the field. Insurance brokers also keep their clients up to date on any relevant laws or regulations that could affect their policy.
- Loss Control Consultant
They review safety protocols and analyze data related to previous losses. They also help to establish more comprehensive measures to detect, prevent, and resolve potential losses. They act as consultants for the client and are able to identify and check risks in their environment.
Also, providing guidance and recommendations to reduce the risks associated with business operations. They must also stay up to date with industry trends and standards to provide accurate advice to their clients.
- Claims Adjuster
They check insurance claims for validity and fairness. This is to ensure that claimants receive accurate payments from insurance companies. A claims adjuster needs to be detail-oriented and be able to work.
The job requires excellent oral and written communication, so claims adjusters must be able to collaborate with claimants, supervisors, and other stakeholders. Working hours are flexible, but claims adjusters may be dealing with charged and stressful situations.
- Loan Processor
A loan processor handles verifying loan documents, such as pay stubs, bank statements, and credit reports, to make sure they are accurate and up to date. Once the documents confirm, they need to calculate and enter the borrower’s loan figures, such as interest rates, terms, and loan payments, into the computer. Finally, they also need to ensure that the loan meets the company’s industry policies, procedures, and regulations.
Exploring Different Insurance Job Options
The insurance industry offers a vast range of interesting job options with good salaries. These range from customer service roles to actuarial and IT roles.
Make sure to do some research before applying, as insurance roles come with specific requirements and qualifications. Whatever your career goals, the insurance industry can offer something for you.
Thanks for reading our article! Want to learn more about getting a good job? Check out our other guides, tips, and tricks today.
How to Protect Industrial Oil Storage Containers
Did you know that the United States of America uses more than 19 million barrels of oil each day? Industrial oil storage containers are among the most important components when it comes to the fuel that Americans use to heat their homes and to power their automobiles. Learning the basics of oil storage plays a big role in ensuring that the oil you’re storing remains in perfect condition.
While having a great oil container is a great start, you should also look at investing in a geodesic dome to help the environment. The good news is that you’ve found the right guide to learn about the different tips that you can use when you’re handling industrial storage and working in the oil industry.
Keep reading this article to learn more today!
Create a Storage Area
The best way to handle oil storage is to create a large area that is controlled where you can store oil or other chemicals. Taking this step is important because it prevents contamination of the oil that you’re storing. A big issue that the oil industry faces is finding ways to keep contaminants, dust, and debris from getting into the oil without the vapor causing damage to the environment.
Getting an aluminum geodesic dome is a great option for keeping your oil in great condition during industrial storage. It prevents contamination while also cutting down on the hazardous vapors escaping the storage area.
Always Keep Lids Secure
Another thing that you can do to keep your oil container in top-notch condition is to always keep the lid secure. It’s never a good idea to try to create a makeshift lid for industrial oil storage containers. The environmental factors will cause the barrel to expand and contract, and this process could pull contaminants into the oil through the makeshift lid.
Sunlight is damaging when it comes to industrial oil, so it’s important to ensure that you’re storing the oil container out of direct sunlight for the best results. Look for cool and dark locations that you can use. A geodesic dome is one of the best solutions that you can use on the market.
Stack Oil Containers Carefully
It’s best to store your oil containers above ground as this will prevent damage to your floor and stop the oil from becoming contaminated. Invest in raised platforms where you can stack your oil storage. Consider using a forklift to move the barrels around for optimal worker safety.
Now You’re Ready to Protect Your Industrial Oil Storage Containers
Taking measures to protect your industrial oil containers is important if you’re working in the oil industry and you’re focused on industrial storage. It’s best to avoid direct sunlight for your oil container, and you should always use a forklift when stacking oil barrels. You should also look into a geodesic dome to prevent contamination with your oil storage.
Check out the rest of our blog if you’re looking for more helpful and fun content like this!
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