Running a small business, whether it’s on a site like Etsy or on your own domain, can be tough at any time of year.
At Christmas, however, the stress can mount up.
Over the last year, more and more small businesses have opened up as a result of the pandemic; people have been forced to create their own cashflow. It is possible that Christmas will be the setting of a large competition this year. A battle of boutiques and online stores.
But that doesn’t mean you shouldn’t try. If anything, it means you should ramp up your efforts to ensure you are as prepared for the rush of Christmas orders.
Below are five things you can do to put your shop on the map, drawing in new customers and making yourself even more popular.
1. Give Away Free Stuff
At Christmas, people love giving gifts. If they’re not giving to others, they’re giving themselves something new.
But sometimes, people are really stumped when it comes to trying to find the perfect gift for someone they know. They don’t want to get something they’ll get bored of in a few months, but they don’t know what else to get.
So why not give them something free?
A simple product with the words ‘free gift’ written next to it. It is an incredibly simple and inexpensive way to draw in new customers.
If someone is interested, they’ll take your freebie and they’ll be more than likely to remember your shop. If they’re happy with the product, they’ll come back and buy more.
You may not want to give away that much, but you’ll be surprised at how quickly you’ll get new customers.
2. Use the Power of Social Media
We’re all familiar with the power of social media. TV, newspapers and other places all use it to promote their business, and if you use it right, you’ll be able to make an impact.
A lot of people think of social media as a way to promote their shop, but they forget about the important role it plays for building it up.
For example, if you give your customers a discount code for Christmas, make sure they know about it on your social media accounts.
You don’t need to tell them about it directly, but make it clear that this is a thing you do.
If you follow this up with a Facebook post or a tweet from your shop, you’ll make them aware of your shop, and more importantly, how they can help.
3. Offer Same Day Delivery
Christmas is a busy time for everyone, and if you want to make a dent in the competition among online stores, you’ll have to make things as easy as possible for your customers.
One way you can make things easier is to offer same day delivery. This will make your shop a lot more popular, and you’ll get a lot more customers through your doors.
Don’t make it too confusing for your customers, but make it clear that they can get the product they want in a short amount of time. This is great for the customers who leave their Christmas shopping to the last minute and struggle finding a same day delivery service – you’ll really set yourself apart with this.
They’ll love you for it, and they’ll be more likely to come back to your shop in the future.
4. Promote Charity
People are more likely to give to charity during the time leading up to Christmas. They’ll do this for their family, but they’ll also do it for their church or school.
If you want to make a big change, you should consider promoting a charity in your shop.
If you donate 10% of every item you sell, you’ll do a lot of good and you’ll be able to promote your shop to a wider audience.
5. Run a Contest
If you want to draw in a lot of customers, you could try running a contest.
There are plenty of ideas for a contest you could run. You could ask people to design a new product, or you could offer a free product to the person with the best story.
If you offer a free product, you could ask people to submit a story about their perfect Christmas. They could talk about how they want to spend the holiday, or they could talk about what they want for Christmas.
This will increase your turnover for Christmas, but it will also increase the time people spend on your site. They’ll be more likely to buy from you, and they’ll be more likely to come back to you again.
To Sum Up
As you can see, there are lots of things you can do to market your shop and bring in more customers.
You won’t be able to do everything, and you may not want to do everything, but you can try a couple of these things and see how they work for your shop.
An In-Depth Analysis of Emergency Locksmith Services
Lock-related hassles are pretty standard, especially when everything you handle is going digital now. But, sometimes, it gets tiring to remember all the lock combinations and can be frustrating when finding a locksmith at odd hours. Maybe that is why many companies are offering 24-hour emergency locksmith services in the market.
But how and when do you need such services? How to shortlist such services for your family? If you are concerned about these questions, read along to discover every detail about emergency locksmith services.
About Emergency Locksmith Services
You are pretty aware of the general locksmith services available in the market. But what do you do when you fail to open that locker in the middle of the night? You call the emergency locksmith services. These services are available round the clock throughout the week. And they will be available for you even on holidays, weekends and every day.
So, no matter when you face lock-related issues, you can have a professional right by your side. Are these services expensive? Well, compared to the regular ones, they might charge a little more due to the odd-hour services.
But the investment is worth your effort, time, and even money as you will never have to worry about any risky and unwanted situations. So, whether you forget your car keys or lock yourself out of your home, you do not have to experience any panic moments with these emergency services.
What Is Response Time?
If you need to know about emergency locksmith services, learning about response time can be helpful. Why? It helps you to select the exemplary service for any situation. Understand that every emergency service will claim to offer you quick services, while only a handful will be loyal to give you as promised.
In many cases, the service providers might revert your calls to the customer service section instead of providing prompt services. However, the top-rated service providers will offer emergency services with a quick response time.
They understand that your time is precious, so they will always be available to provide you with assistance right away. Sometimes, you might even get to directly talk to the professional and get a consultation quickly without any delay. First, however, try providing them at least 30 minutes to provide you with appropriate assistance.
When Do You Need An Emergency Locksmith?
Here are some of the emergencies where you might need to contact a locksmith right away:
If someone breaks into your property, your safety will be compromised immediately. And that’s an emergency when you need an expert locksmith to help you with such a condition.
If you lose or the spare keys are stolen, only the emergency locksmith can help with the security issues. Also, hiring an emergency locksmith during such conditions can help you with stress and any emotional distress.
Although the keys are pretty durable, they might break at any point in time. However, that should never stop you from driving or reaching home safely. So, an emergency locksmith can instantly fix the condition without causing any more trouble for you.
In multiple situations, people get locked out of their cars, offices, or even bedrooms. You do not have to break down any doors or damage your property if you get emergency locksmith services.
What do you do when you need that one file out of your cupboard but the lock fails to work correctly? Well, you call emergency locksmith services immediately to put an end to such malfunctioning. As these locksmith services are available 24*7, you never have to worry about handling such situations with panic or anxiety.
How To Shortlist The Best Emergency Locksmith Services?
Now that you have a fair idea about emergency locksmith services, here are some pointers to consider. Selecting the right services can be challenging as you can find multiple companies offering these services.
However, as highlighted above, only a handful of them will provide you with appropriate services round the clock. So, don’t shy away from asking these questions before hiring them for your property:
How Long Have You Been In The Locksmith Business?
Start with a thorough background check before you hire any locksmith for your property. Understand that the locksmith will be responsible for fixing the locks and, ultimately, your family’s safety too. So, check the company’s previous works, their years of experience in the market, and every other detail for reference.
Do You Have Proper Locksmith License?
Always ask for ID proof and license before you hire any professional services for your property. You need to employ legitimate services as many companies work without any permits in the market. And hiring such companies can be pretty risky for you and your family’s security.
Also, check if the locksmith is concerned about your identification or not. Any legitimate business will ask for ID proof to check whether the property belongs to you or not. And be wary of the professional arriving in any unmarked or suspicious vehicle to offer you the services.
What Are The Different Locksmith Services Available?
Locksmith services vary significantly depending on your requirements. Any reputed service provider will offer you a long list of locksmith services at any time. So, do not forget to ask about all the services available as you never know when you need to hire one.
Are You Really Available For 24*7?
Many companies will claim to be available round the clock but often fail to do so. Hence, while hiring, make sure to check whether the locksmith services are available 24*7 or not.
What Are The Pricing Options Available?
Lastly, you need to reasonably choose the company that offers you quality services at affordable prices in the market. Get quotations from different locksmiths in your area, compare and hire the one that meets your requirements correctly.
Apart from these, make sure to check the customer reviews before hiring any such services for your property. Also, ensure that you do not have to pay any hidden or additional charges for hiring 24-hour emergency locksmith.
Whether it’s a safety concern or door lock repair, you always need good locksmith services. Understand their methods a little to know if they are offering you credible and reliable services or not. Remember to never compromise with your locks and security systems installed on your property. Hence, make your selection wisely.
Best Marketing Ideas For A Shopify Store
If you have a Shopify store and are looking for unique ways to get your hands on a market share, this is the right! There is no point in delaying because it might take time and great effort to build your name and gain users’ confidence if you have a competitive niche. Advertise your Shopify store by consistently creating content and serving it to your audience, as it will definitely help you succeed. Along with it, long-tail targeted searches, creative SEO plans, and paid ad campaigns are some of the great marketing approaches that can help your business gain recognition in the rapidly growing or competitive market.
Given below are some critical marketing strategies you can use and take benefit from. These include:
Facebook, Instagram & Google Ads: Facebook and Google are the two most popular advertising platforms to efficiently display your ads to a large customer base. Paid ads boost your sales and grow your business successfully. But always read Google policies to ensure that you are not violating any of them; otherwise, you have to face the consequences. A digital marketing agency Kelowna can help you in setting up Google or social media ad campaigns. You can run multiple ads, including content like “grab the offer,” “special discounts,” and others. You can send clicks to your blog containing links to the product page or shopping cart. Make sure the landing page has evident CTA.
Search Engine Optimization: SEO involves content creation and optimization through links and keywords to rank higher on Google SERPs. While searching for business-related keywords, your website should appear in the top positions. You must optimize your website with the right keywords that you think your potential would be using while searching for related products. When visitors reach your web pages and get all their queries, it will help you promote your brand as a leading authority.
Another way out is focusing on smaller markets with local SEO. Target your local consumers and optimize your business locally. Take professional help by searching for a digital marketing company near me, and you will be listed with all SEO companies with their ratings and reviews. Check their past customer experiences and choose the most reputable company. Seal the deal as soon as possible!
Email Marketing: Email Marketing is one of the winning strategies for eCommerce stores as it gives them complete independence to real their potential audience with freedom of expression. You can share product details, benefits, offer discounts, or tell them about the new product launch without spending anything. All you need to do is build contacts through a sign-up form on your website. Or you can take email marketers to help plan the complete campaign and make sure the whole campaign goes smoothly.
Affiliate Marketing: Affiliates charge based on % commission on the total sales. Working with affiliates is good as it is a low-risk method of generating high traffic.
Standing out in a competitive market is not easy but not impossible. Creating and deciding on marketing strategies is not easy, but professionals can do it effortlessly. Hire a professional marketing agency today. All you need to do is sit back & RELAX!
8 BENEFITS OF GIFT VOUCHERS FOR BUSINESSES
There’s something for everyone in the world of gift cards. The ease of use, the ability to choose what you want to buy, or the assurance that the present recipient will like it are just a few reasons people choose gift cards.
Christmas Gift vouchers are even more appealing to businesses. Companies use gift cards throughout the globe to promote their brands and increase sales. The addition of gift cards to your marketing strategy might help you keep consumers coming back for more.
Gift card programmes have become more popular as internet buying and global e-commerce change the retail business. Digital gift vouchers are becoming more popular, according to Blackhawk Network, an Australian leader in prepaid and gift card technology.
According to Blackhawk, shopping frequency climbed by 69 per cent, and expenditure increased by 54 per cent among merchants that accept digital payments. Customers also claimed that digital wallets made their purchasing experience more convenient for 85 per cent of respondents.
- Gift cards increase brand exposure.
Gift cards are a great way to keep your company in the minds of your customers at a low cost. Wallet-sized adverts on traditional plastic cards allow you to spread the word about your company’s message while still costing far less than an actual billboard. Gift cards that can be redeemed online are a great way to keep your business ahead of potential consumers.
- Gift cards account for increased holiday purchases.
Traditional retail enterprises no longer see holiday sales peaks. Businesses of all sizes may get into the Christmas spirit by offering gift cards. Gift card programmes may make the holidays brighter for everyone, regardless of their hobbies, from gym memberships to car wash subscriptions, lawn care, house maintenance, and salon services.
- The usage of digital wallets is made possible via gift cards.
A current gift card programme may provide digital choices in addition to conventional cards to meet the growing need for digital payments. A custom-branded gift card website can provide digital and physical gift cards to its consumers using our Digital Gift Plus platform. Your e-commerce payment gateway may be linked to this site to make buying gift cards easy.
- The use of gift cards encourages client interaction.
A customer’s relationship with you doesn’t have to stop with a gift card. Gift card programmes allow businesses to build stronger connections with their customers and new marketing avenues. As your brand ambassadors, you want to make sure that both the receiver and the donor go away with a positive impression of your company.
- gift cards generate valuable data
Gift cards help you to get to know your consumers better, so you can better serve them. Gift cards may help you get significant insights into your industry by allowing you to gather essential data. To help your clients express their preferences, they may also be integrated with online registrations, enabling them to do so.
- It is secure and easy to use gift cards.
Small-scale businesses might still benefit from traditional paper gift certificates. On the other hand, today’s gift cards are more secure than paper certificates, susceptible to theft, duplication, and loss. You may take gift cards in the same ways you accept credit and debit cards: online, through your app, or in a physical shop if that makes things easier for your customers.
- Gift cards make it simple to distribute
When it comes to saving money at the shop, gift cards are a great option. Larger venues like grocery shops may expose your business to even more prospective clients by allowing them to purchase gift cards simultaneously. As a result of our gift card distribution, your cards will be displayed alongside well-known brands at major retail outlets. It doesn’t matter how big or tiny your company is; implementing a contemporary Christmas gift vouchers programme is economical and straightforward.
- Cash flow is improved by using gift cards.
If you compare gift card programmes to other forms of promotion, they may help you save money. It takes time for traditional marketing methods with a proven return on investment to establish momentum and provide sales results. Traditional marketing strategies. Gift card sales enable you to make money before you even begin to deliver goods or services.
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