Journalists have to be more productive than ever. Newsrooms face staffing cuts and there is more demand for online content.
This puts pressure on reporters to write anywhere from two to seven stories every day. With that level of demand, it can be difficult to come up with story ideas.
You can make their jobs much easier by giving them topics to write about through press releases. Remember that journalists are busy and the press release topic you choose has to be interesting to get coverage.
Read on to learn the top tips for writing press releases and choosing the perfect topic.
1. Know the Target Publications
You could send a blanket press release to a bunch of publications and hope you get coverage. That’s a lot like throwing spaghetti against the wall to see if it sticks.
You might get some coverage, but not as much as you could. You have to have a plan of attack.
Start with a list of publications. They should either be categorized by topic or by geographic area. This helps you spin your topic to fit the publications.
For example, if you choose publications based on a geographic area, you’ll be able to create a local angle with your press topic. That improves your chances for coverage.
2. Learn What’s Important to Readers
What’s important to you and your company isn’t always what’s important to the people reading the publication.
Readers of a local business publication might care about someone getting promoted to a senior position in your organization. Readers of a social magazine won’t care.
Look through your target list of publications and spot the trends in coverage. What types of articles are listed on the front page? Note these things because you can align your press release topic with the publications’ topics.
3. Ask Reporters
What if your search comes up empty? You can ask a reporter. Many journalists use Twitter and LinkedIn for story leads and information.
These platforms give them a direct link with readers. It also gives them a direct link to story sources.
For the most positive impact, send a message to introduce yourself and your company. Ask the reporter what kind of stories they write about. Be sure to ask about deadlines so you can time your press release accordingly.
4. Press Release Topic Ideas
Are you completely out of press release topic ideas? There are plenty of topics that can get coverage. Just be sure to spin them to make them interesting to reporters.
Do you have a new business? This is the perfect opportunity to get local news coverage off the bat. Send a press release to local reporters a week ahead of your grand opening.
Consider it an open invitation to the public to support a local business. You can even give your press release a community spin by writing about how the local community benefits from having your business in the area.
If you have an online business, you don’t have to worry about getting left out in the cold. You could have a massive online following. A local spin that you can put in it is the story of how a local business went from zero to a major influencer.
You can even take that coverage nationally. Reporters are always looking for content to help their audiences grow their online presence.
5. Make the Topic Newsworthy
Anything that comes from a company like Google or Microsoft is automatically newsworthy. Your business doesn’t have that kind of credibility to get coverage in most publications.
You’ll want to run your topic through these filters to determine newsworthiness. The story has to have some kind of impact on readers.
Your press release topic should be timely or tied to a very recent event. Are there prominent people involved? For instance, your small business landed a celebrity client or spokesperson.
Topics that are highly unusual (think weird viral videos) or of public concern are more likely to get coverage.
Writing a Press Release for Coverage
You have your topic. It’s time to turn it into a press release. Writing a press release seems simple because you have a set structure. It’s so easy to miss the mark.
Start the press release off with a headline. You’ll then look at the main content of the press release. Include all of the relevant information in the press release.
Contact information needs to be apparent in case the reporter needs to follow up with you. They should also have the names of key people and a quote from them.
Be sure to include locations, dates, times, and why this press release is of interest to their audience.
End the press release with a boilerplate. A boilerplate is a paragraph of information about a company or person that’s featured in the press release.
It’s standard practice to end the press release with three hashtags (###) so reporters can quickly spot the end of the press release.
It’s time to email your press release to the appropriate person. You should follow the standard email etiquette for PR people when sending your press release.
Make sure you have a strong subject line, which entices a reporter to open your email. You should also note in the subject line that it’s a press release.
Writing a Press Release Topic for Incredible Coverage
How can you enjoy the most benefits of press releases? You have to choose the right press release topic. It’s not always easy because you have to know what reporters want.
Do your research into the publications and learn what readers and reporters are likely to respond to. You’ll then craft your press release topic to ensure you have the right angle to get coverage.
Check out the other articles on this site for tips that will help you grow your business today!
What Are the Different Types of Gems That Exist Today?
Are you interested in the science of gems? Are you wondering about the different rare gemstones that exist today? It turns out that the industry has a rich history, dating all the way back to ancient civilizations.
What exactly are these gems, also known as gemstones? What metals might they be set in or paired with? When learning about the substance of gems, there are a couple of fundamental questions to answer before moving forward.
Let’s take a look at all the different types of gems one might encounter.
Beryl is a gemstone with a fascinating history. It consists of the mineral beryllium and aluminum with trace amounts of other metals, such as iron and magnesium. It is made up of a group of minerals that include aquamarine, green emerald, golden beryl, heliodor, violet morganite, and golden-yellow beryl.
The most common color of beryl is green, but it can also come in shades of yellow, blue, pink, red, purple, and orange. Uncut, its color can often be quite dull. When cut, however, it can become quite sparkly and even more colorful.
Beryl’s hardness makes it an ideal gemstone for everyday jewelry. Beryl can be found in many countries around the world and in many different types of rock formations, such as igneous and sedimentary. It is very durable and fits into many designer settings.
It can also be cut with stunning brilliance, making it a popular choice for engagements and wedding rings alike. The most valuable beryl is the emerald, which is known for its vibrant green color. Other varieties of beryl with rarer colors, such as morganite and heliodor, can also be quite expensive.
Beryl is popular as both a collector’s item and a gemstone for jewelry. Beryl is also one of the most affordable gemstones, making it one of the most accessible and sought-after gemstones available today.
Chrysoberyl is an exquisite gemstone that has been cherished for centuries. It is highly sought after for its ability to display an intense fire of yellow, green, or brown hues when it is cut into certain shapes. It is known to be very durable and is easily recognizable by its golden luster and olive color.
Chrysoberyl is quite hard and measures 8.5-9 on the Mohs scale. It can be found in Brazil, Sri Lanka, and Zimbabwe, as well as in other areas around the world, making it easy to acquire. As with any gemstone, its price depends on its color and carat size, but it is relatively affordable compared to other gemstones.
In addition to being used as jewelry, chrysoberyl is also used to make ornamental razor handles and specialty eyeglasses. It is truly a beautiful stone that has found its way into the hearts of many.
Corundum is a type of gem that has many different colors. It is a hard mineral composed of a combination of aluminum oxide and trace amounts of other elements like chromium and iron. Corundum is the second hardest type of gemstone and is often used in the jewelry industry.
Its color range can range from ruby red to sapphire blue, to yellow and green, as well as many other colors. Its transparent form, known as ruby, is the most sought-after variety and can be found in many jewelry stores around the world. Corundum’s brilliance and hardness make it the ideal gem to set in jewelry.
Its color never fades or tarnishes with time, making it a timeless addition to anyone’s wardrobe. Corundum is also an important industrial material and is used in many abrasives, such as sandpaper, cutting tools, and high-grade optical instruments.
Corundum gems have also been found in ancient tombs and have been used to make jewelry since early times. This gem is an essential part of the world’s history and will continue to be for years to come.
Diamonds are a type of gemstone that has existed for thousands of years and are still popular today. They are composed of crystallized carbon, and each diamond is unique in its characteristics. Most diamonds feature 58 facets and the presence of internal flaws known as inclusions.
The value of the stone is based on its carat weight, clarity, color, and cut. The most sought-after diamonds are colorless and flawless, but colored diamonds remain popular and are often used in fashion settings such as engagement rings and other jewelry. Diamonds are rated based on their hardness, and they are one of the most durable of all gemstones.
They also symbolize beauty and everlasting love due to their strength, brilliance, and strength, making them the perfect choice for engagement rings and special jewelry.
Garnet is a popular type of gemstone that has been around for centuries. It comes in shades of deep red, orange, and purple, and has been a desirable stone for many cultures, many of which had stories and legends associated with it. Garnets are mostly found in countries such as India, Tunisia, and Madagascar.
It can be found commercially in sizes ranging from small to large, although the highest-grade stones are much larger. They are composed of chemical compounds such as iron, magnesium, calcium, and aluminum. Garnets are very popular and are used for jewelry, as well as for ornamental purposes.
It is said that this beautifully colored stone can bring protection, success, and peace to anyone who wears it. Plus, it’s relatively affordable, making it a great option for anyone looking for a special and unique gemstone.
Jade is a gemstone that exists in wide varieties, from deep green to almost white. It is a hard, durable stone that has been used for centuries in Chinese jewelry making. It is often used to give jewelry a vibrant hue.
Jade is said to bring wisdom, serenity, and physical strength. Historically, jade was thought to be the most precious stone next to a diamond. Today, jade is still highly prized, not only for its beauty but for its mysterious spiritual essence as well.
It is believed to bring positive energy and aid mental clarity. Various cultures across the world have carried great significance to jade, from the Chinese and Korean dynasties to the Ancient Mesoamerican cultures. Because of its rare beauty, jade is an extremely popular choice in jewelry today and makes an incredible addition to any collection.
Opal is a type of gemstone that has existed since ancient times and is greatly treasured and admired due to its unique appearance and iridescent quality. It is the official birthstone of October and comes in a variety of colors ranging from yellow to blue, orange, green, and violet. Opal is an amorphous form of hydrated silica and its name comes from the Sanskrit “Upala” meaning precious stone.
An opal ranges in appearance from having similar colors to the rainbow, and is even known as the ‘Queen of Gems.’ It is said to bring forth luck and solace to the wearer and is easily available in different forms, such as precious and black opal.
The most expensive type of opal is the Black Opal, which forms only in particular regions. Gemstone enthusiasts admire and seek after opal due to its mesmerizing multicolored natural beauty.
Topaz is a popular gemstone that has been used to adorn jewelry for hundreds of years. It’s found in myriad colors around the world, ranging from yellow, pale blue, orange, and more. It can be cut into stunning cuts and shapes and is appreciated for its beauty and durability.
With a hardness of 8 on the Mohs scale, it’s considered a semi-precious stone and would make a great inclusion in any jewelry piece. Topaz is not as expensive as many of its counterparts, making it a great choice for those on a budget looking to add some sparkle.
It’s also associated with love and friendship and is said to bring its wearer strength and success. Truly, Topaz is a gem that has captivated people through the ages and will continue to do so for years to come.
Turquoise is a popular gem today, having been valued since ancient times. This type of stone is most often found in the Middle East, often in places like Iran, Turkey, and Tibet. Its distinctive blue-green color makes it stand out among other gems, which often makes it a popular choice by a jewelry appraiser.
Its opaque nature also makes it well-suited for various ornamental uses. Turquoise has long been thought to be a lucky stone for many cultures, and it is sometimes even used for supernatural protection.
It has also been used for healing and energizing the mind and body. Turquoise is an incredibly fascinating gem that has been around for thousands of years and continues to mesmerize many with its unique beauty.
These Are the Most Popular Types of Gems Today
The best gemstones that exist today are truly amazing! With so much variety and beauty, it can be difficult to keep track. These types of gems are like little pieces of art that can be appreciated for their beauty and colors.
Researching further is encouraged. Discover more about the types, colors, and sources of these wonderful natural jewels.
Whether you are looking to collect them, wear them, or simply admire them, you won’t be disappointed. Consider owning one that suits your style and tastes, and start exploring and learning today.
Did you enjoy this article? If yes, please keep reading for more informative content.
5 Common Uses of Steel Tubing
Did you know that globally, in 2021, the steel market reached $874 billion?
It can be difficult to find the right one if you need steel piping. There are multiple types with different qualities and uses.
You need a steel tubing guide to make the right decision. We’re here to help. Keep reading for all the information you need about different kinds of steel tubing and their best uses.
What Is a Steel Tubing?
Steel tubing is a type of metal piping used in various applications. It is produced in a variety of sizes, diameters, and finishes. Steel tubing is highly durable, reliable, and corrosion-resistant.
The primary use of steel tubes is to transport liquids and gases such as water, pressurized air, and natural gas. Steel tubing is also used for structural applications, such as undergirding and supporting bridges, buildings, and other structures. Steel tubing comes in various shapes, including round, rectangular, and customized shapes, to meet specific needs.
Steel tubing offers the perfect balance of strength and flexibility, making it a popular choice in many applications. It is available in various grades, lengths, and finishes, perfect for meeting multiple needs and preferences.
5 Common Uses of Steel Tubing
Steel tubing is becoming an increasingly popular material for many applications. It’s solid and durable, yet light, so it can be used to craft large and small items.
- Industrial Uses of Steel Tubing
Steel tubing is a versatile material used in industrial applications. It is used to transport liquids and gases such as oil, water, and natural gas. Steel tubing is also used for structural support in construction projects such as scaffolding, bridges, and buildings.
It is also used to manufacture automotive and aircraft parts and medical devices. Additionally, it is often used in the agricultural industry to create irrigation systems, spray equipment, and other components.
Stainless steel tubing also creates pipelines for carrying hazardous and non-hazardous materials such as chemicals, petroleum products, and other corrosives. Steel pipes’ flexibility and strength make them popular for many industrial applications, from agricultural and automotive to medical and structural support.
For more info, check out 316 stainless steel tubing.
- Commercial Uses of Steel Tubing
Stainless steel tubes have become an increasingly popular choice for various commercial applications because of their durability and strength. Its high tensile strength and corrosion resistance make it an ideal choice for many construction projects as framing and pipe material.
This type of metal pipe is also great for commercial plumbing, as it doesn’t corrode, rust, or become clogged easily. Steel tubing is also commonly used in industrial ventilation systems, as it offers strong airtight seals and won’t rust when exposed to the elements.
It’s also used in food and packing equipment as its strength and corrosion-resistant nature make it the perfect material for minimizing contamination. Steel tubing is a versatile material, making it perfect for all sorts of commercial applications.
- Steel Tubing for Automotive
Steel tubing is becoming increasingly popular in the automotive industry for various uses. The uses for steel tubing in the automotive sector involve load carrying, structural support, and aesthetics.
Steel tubing can be used as a roller unibody structure instead of a traditional chassis. It allows a lighter vehicle build.
Moreover, it can also be used to reduce weight in existing automobile structures due to its lightweight yet strong properties. Another use for steel tubing in the automotive industry is for bodywork and cosmetic enhancement.
The tubing can be bent into complex curves and shapes, giving the vehicle bodywork and trim a striking, custom look. Lastly, steel tubing is also used to create specialized parts such as exhaust and suspension components.
It keeps cars reliable and safe to drive. In short, steel tubing has many unique uses for automotive purposes, and its importance will increase further in the future.
- Steel Tubing Home Improvement
Steel tubing is a versatile material used in various home improvement projects. It is the perfect material to employ when strength and durability are required, but weight is an issue.
It can construct anything from shelving and furniture to handrails and countertop support. Steel tubing can also create framing for doors, windows, and walls.
Some liquid and gas piping can also be made out of steel tubing. Steel tubing is an excellent material for strengthening wooden floor joists and constructing attic ladders.
It can even be used to create curtain rods and hardware. Steel tubing is an excellent material for any type of home improvement project due to its strength, durability, and ease of fabrication.
- Steel Tubing for Architecture
Steel tubing is an ideal material for architectural uses because of its versatility and strength. Steel tubing can be used for structural components, such as beams and columns, and decorative features, like fences and railings.
It can be used to create framing for suspending ceilings and air ducts. It is a durable, low-maintenance product. Steel tubing is impressive at creating great texture, color, and fabrication. It is an option to match both modern and classic architectural design styles.
Steel tubing is also used for curving metal designs, furniture, or decorative trims and fabrications. Steel tubing is an essential material in the construction industry. It is used as an architectural material due to its cost-effectiveness.
This Guide Will Help You Value the Importance of Steel Tubing
Steel tubing is an incredibly versatile material with a wide range of uses in the home, such as piping for plumbing systems and constructing furniture. It can also be used in industrial and commercial settings for poles and frames, automotive construction, and much more.
Steel tubing is durable, affordable, and easy to work with, making it an ideal choice for many applications.
If you find this post helpful, please keep reading for more great content.
The 5 Best STEM Degrees To Major In
The field of science, technology, engineering, and math (STEM) is a growing and important field in education and the economy.
According to recent studies, STEM industries are responsible for more than $500 billion in annual economic output.
Therefore, choosing the right degree program from the best STEM schools is essential if you’re interested in a career in one of the high-demand fields.
Here are the 5 best STEM degrees to major in.
- Software Engineering
Earning a degree in Software Engineering is one of the best STEM degrees to major in. Not only does it provide students with valuable technical skills, but it also requires logical thinking and problem-solving.
Software Engineers are equipped to apply essential theories, best practices, and design processes that allow them to develop practical solutions to complex software problems. They need to understand planning tools and software life cycles, all while developing cutting-edge technology solutions.
Many of the best STEM schools have outstanding programs in software engineering and offer helpful resources, such as workshops and curriculum advising. Students interested in earning a degree in software engineering can be sure they are investing their time wisely and setting themselves up for success upon graduation.
- Data Analytics
Data analytics is an emerging, interdisciplinary field that focuses on extracting and analyzing valuable, actionable insights from large data sets. As a STEM major, it combines mathematics, statistics, computer science, and information technology to uncover new insights from quantitative data.
In terms of practical applications, those holding a degree in data analytics can use their skills in any industry, including marketing research, healthcare diagnostics, operational optimization, and society-influencing policy making.
When deciding which STEM degree to major in, data analytics stands out, as it allows its practitioners to think critically and apply their knowledge practically to solving real-world problems. An added benefit is that the demand for graduates skilled in this field has skyrocketed due to technological advancements and businesses seeking a complete understanding of data through significant data initiatives.
Nursing is your best bet if you’re considering a degree in the STEM field. With its outlook as one of the most important jobs of the future, it’s no wonder that nursing has emerged as one of the most coveted STEM degrees. Not only do nurses have the potential to help others and show care to those in need, but they also have many great job opportunities upon graduation.
It provides numerous skills such as patient care, critical thinking, communication, time management, and more that can be used in various professional settings. Furthermore, with so many advancements occurring within the healthcare industry each year, you’re guaranteed job security for years to come.
Nursing is also incredibly diverse – with roles allowing you to work in different clinical settings, from geriatrics to pediatrics – thus providing a path for personal growth throughout your career.
- Material Science And Engineering
Those pursuing a degree in Material Science and Engineering will have access to many career opportunities across different industries. From advancing technologies such as artificial intelligence and virtual reality to everyday essentials such as automobiles and medical implants, material science engineers provide vital insights into the best materials needed for projects or products.
Beyond that, they also help ideate innovative solutions beyond what has already been done. You only need to look at the best STEM schools in the U.S. today, where programs like mechanical engineering have some of the highest enrollment numbers year in and year out, to get an idea of the kind of mastery that pursuing this degree offers students.
Ultimately, there’s no doubt that a degree in Material Science Engineering is one of the best you can get for a lucrative and rewarding career path in technological innovation.
- Petroleum And Natural Gas Engineering
Not only will graduates be equipped with deep knowledge in petroleum engineering, but they will also gain a comprehensive understanding of geophysics and computer science required for keeping up with current trends. The degree provides technical training on technologies such as drilling operations, safe production of oil and gas wells, maintenance of refineries, and more.
Additionally, due to its broad aspects, the degree creates excellent job opportunities at some of the industry’s top companies in project management and research-based work positions.
Petroleum and Natural Gas Engineering covers numerous areas ranging from geophysics, water interfacing processes to intense programming skills, making it an attractive option for those looking to pursue a STEM degree.
Which STEM Degree Is Right For You?
It’s no secret that a STEM degree can lead to a successful and lucrative career. With so many exciting opportunities available in STEM fields, it’s no wonder many students are choosing degrees from the best STEM schools.
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