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Everything to Consider When Choosing a Press Release Topic

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Everything to Consider When Choosing a Press Release Topic

Journalists have to be more productive than ever. Newsrooms face staffing cuts and there is more demand for online content.

This puts pressure on reporters to write anywhere from two to seven stories every day. With that level of demand, it can be difficult to come up with story ideas.

You can make their jobs much easier by giving them topics to write about through press releases. Remember that journalists are busy and the press release topic you choose has to be interesting to get coverage.

Read on to learn the top tips for writing press releases and choosing the perfect topic.

1. Know the Target Publications

You could send a blanket press release to a bunch of publications and hope you get coverage. That’s a lot like throwing spaghetti against the wall to see if it sticks.

You might get some coverage, but not as much as you could. You have to have a plan of attack.

Start with a list of publications. They should either be categorized by topic or by geographic area. This helps you spin your topic to fit the publications.

For example, if you choose publications based on a geographic area, you’ll be able to create a local angle with your press topic. That improves your chances for coverage.

2. Learn What’s Important to Readers

What’s important to you and your company isn’t always what’s important to the people reading the publication.

Readers of a local business publication might care about someone getting promoted to a senior position in your organization. Readers of a social magazine won’t care.

Look through your target list of publications and spot the trends in coverage. What types of articles are listed on the front page? Note these things because you can align your press release topic with the publications’ topics.

3. Ask Reporters

What if your search comes up empty? You can ask a reporter. Many journalists use Twitter and LinkedIn for story leads and information.

These platforms give them a direct link with readers. It also gives them a direct link to story sources.

For the most positive impact, send a message to introduce yourself and your company. Ask the reporter what kind of stories they write about. Be sure to ask about deadlines so you can time your press release accordingly.

4. Press Release Topic Ideas

Are you completely out of press release topic ideas? There are plenty of topics that can get coverage. Just be sure to spin them to make them interesting to reporters.

Do you have a new business? This is the perfect opportunity to get local news coverage off the bat. Send a press release to local reporters a week ahead of your grand opening.

Consider it an open invitation to the public to support a local business. You can even give your press release a community spin by writing about how the local community benefits from having your business in the area.

If you have an online business, you don’t have to worry about getting left out in the cold. You could have a massive online following. A local spin that you can put in it is the story of how a local business went from zero to a major influencer.

You can even take that coverage nationally. Reporters are always looking for content to help their audiences grow their online presence.

5. Make the Topic Newsworthy

Anything that comes from a company like Google or Microsoft is automatically newsworthy. Your business doesn’t have that kind of credibility to get coverage in most publications.

You’ll want to run your topic through these filters to determine newsworthiness. The story has to have some kind of impact on readers.

Your press release topic should be timely or tied to a very recent event. Are there prominent people involved? For instance, your small business landed a celebrity client or spokesperson.

Topics that are highly unusual (think weird viral videos) or of public concern are more likely to get coverage.

Writing a Press Release for Coverage

You have your topic. It’s time to turn it into a press release. Writing a press release seems simple because you have a set structure. It’s so easy to miss the mark.

Start the press release off with a headline. You’ll then look at the main content of the press release. Include all of the relevant information in the press release.

Contact information needs to be apparent in case the reporter needs to follow up with you. They should also have the names of key people and a quote from them.

Be sure to include locations, dates, times, and why this press release is of interest to their audience.

End the press release with a boilerplate. A boilerplate is a paragraph of information about a company or person that’s featured in the press release.

It’s standard practice to end the press release with three hashtags (###) so reporters can quickly spot the end of the press release.

It’s time to email your press release to the appropriate person. You should follow the standard email etiquette for PR people when sending your press release.

Make sure you have a strong subject line, which entices a reporter to open your email. You should also note in the subject line that it’s a press release.

Writing a Press Release Topic for Incredible Coverage

How can you enjoy the most benefits of press releases? You have to choose the right press release topic. It’s not always easy because you have to know what reporters want.

Do your research into the publications and learn what readers and reporters are likely to respond to. You’ll then craft your press release topic to ensure you have the right angle to get coverage.

Check out the other articles on this site for tips that will help you grow your business today!

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Education

What are the Biggest Challenges in Education?

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What are the Biggest Challenges in Education

Nowadays, teachers and students are going through more stress in the ever-dynamic world of education than ever.

The average teacher constantly feels overwhelmed from creating lecture notes and learning to use tools to edit PDF files and grade tests.

For students, adapting to new learning formats is a challenge that has proven insurmountable to some.

So to understand how education is struggling today, let’s explore the main challenges of teachers in the teaching profession today.

1.    Classroom Size

Teachers in Georgia and South Carolina are buckling under the strain of overflowing classrooms.

With colleges receiving less public funds than usual, many schools have had to admit more students to make money. This situation transfers the stress to teachers who have to control classrooms that are bursting at the seams.

Research also shows that the teacher-student ratio needs to be 1:15 for effective learning to take place.

But many teachers have more than 20 students under their care, which affects the quality of education the students get even within the remote learning framework.

Essentially, the increase in class size is one of the main challenges in new normal education today.

2.    Poverty

With about 16% of children living below the poverty line, most kids from low-income families go to public schools. But since the pandemic hit, many of these families have had to focus on surviving.

These pitiful conditions negatively affect the students’ academic performance, forcing many to drop out of school eventually.

Moreover, schools are aware of these students’ issues and try to help by providing essentials. Notwithstanding, even their best efforts are not enough to cater to these students.

3.    Family factors

The family as a unit affects many aspects of society because most people receive early education at home.

According to John Locke, children are impressionable, and their social circles influence their behaviors. And since their first social influences come from home, the family factor plays a role in their development.

While many schools create room for children to express themselves, they need parents to step up too. Divorce, domestic violence, abuse, etc., all affect how children learn.

4.    Technology

No one can downplay technology’s influence on today’s educational sector; the COVID-19 pandemic facilitated tech adoption in schools.

However, schools introduce new technologies with little concern for the teachers that will use them. And since these teachers have limited technical expertise, they can’t harness the full potential of these tools in online learning.

But what are some problems faced by teachers during online classes?

For starters, most students are more tech-savvy than their teachers. So teachers have to work extra hard to catch up with their students.

Secondly, concentration is one of the challenges of online teaching. Students barely focus during online classes because they have short attention spans.

So tutors have to come up with creative ways to keep students’ attention online, adding to the challenges of teachers in the new normal learning.

5.    Bullying

Bullying is one of the problems faced by students in the classroom. This problem breeds physical and emotional issues that negatively affect learning.

And even with classes moving online, bullying continues to menace classrooms in the form of cyberbullying.

Experts claim that cyberbullying is a leading cause of suicide among students in the USA. Unfortunately, there are no strict laws against online bullying. Therefore, lawmakers need to create rules to punish online bullies and protect victims.

6.    Student attitudes and behaviors

The school environment should be a place of refinement and character building. Unfortunately, many students are outrightly disrespectful to their teachers and peers — and these behaviors create toxic learning environments.

At present, there is no sign that toxic behavior will go away soon. Badly behaved students have influenced or intimidated their peers into joining them in delinquency.

In the end, many students graduate with more bad habits than positive traits, leading to a society of lawless citizens.

7.    No child left behind

The No Child Left Behind Act mandates tutors to teach specific state-recommended programs. Also, NCLB reauthorized the Elementary and Secondary Education Act, forcing US states to test Grade 3-8 students in reading and math before they get into high school.

Lawmakers claim these laws promote accountability, flexibility, research-based education, and parent involvement. But several administrations, teachers, parents, principals see the NCLB Act as a challenge to the educational sector’s growth.

Students’ tests are now a primary criterion in judging teachers’ performances, putting them under more pressure. The tests neglect the fact that students learn at varying paces.

So to meet up, some schools teach students to pass the tests. Others dedicate less time to leisure to ensure the students spend more time studying to pass the tests.

Either way, both solutions neglect the holistic growth of students.

8.    Parent involvement

Regarding parent involvement, it seems teachers always get the short end of the stick. Parents either care too much or too little about their children’s academic and social learning.

Many parents are not always involved in their children’s lives, which takes a toll on the kids’ learning.

Even teachers complain about how difficult it is to meet with their students’ parents. Sometimes, teachers may not see their student’s parents for an entire school session.

On the other hand, some parents always hang around their kids, suffocating their growth. They cling to their children and interrupt their learning process.

How to handle these issues

As challenges arise in the teaching profession, educators try to address them at the root level. Teachers try to create flexible measures for children living in harsh conditions, but they can’t do it alone.

To this end, parents get more involved in their children’s studies. They need to pick up from where teachers stopped in class when their kids get home.

Parents can help their kids grow socially, emotionally, and academically by actively participating in their children’s education.

Also, schools and lawmakers should consider emotional counseling solutions, anti-bullying laws, and child neglect penalties to help students cope with psychological challenges in school.

Conclusion

The standards in many institutions are crumbling under the challenges in education. While some educational problems came to light after the pandemic, they highlighted age-old flaws in the system.

Technology has its merits, but it cannot solve all the problems in education today. Understanding these issues and creating measures to counter them is the only way the educational sector can grow.

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Education

Studying in China: The Ultimate Guide

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Studying in China

Why study in China?

Although China used to be a niche place for studying abroad, it is no longer the case. Every year, tens of thousands of international students from all over the world are going to China to participate in study abroad programs.

China has a safe and stable society, some of the most advanced infrastructure in the world, and a fascinating culture and history. As China’s importance on the world stage continues to increase, its popularity as a destination for studying abroad is also increasing.  Check out visaexprewss.com for more information

getting Started

China has a vast territory, and the options for studying abroad seem endless. To help you focus your search, you need to consider important factors first, such as what you want to learn, the length of the course, location, etc.

Options for studying in China

Before embarking on your study abroad adventure in China, first choose the type of course that suits you best. Your options include:

Traditional semester or one-year credit study abroad program

Complete degree-granting plan

Full-degree granting programs of American universities

Short-term or long-term non-credit Chinese learning options

For more information about each option, see the corresponding section below.

Choose what you want to learn

China is the best place on earth to learn Chinese. It is also a good place to learn Chinese literature and teach Chinese as a foreign language. Most traditional credit study abroad programs and short-term study programs in private language schools focus on these and other subjects related to Chinese language and culture.

You can also study various subjects in China, from engineering to architecture. Although some traditional study abroad programs provide opportunities to study these academic subjects, it is more common for interested students to directly study degree-granting programs at Chinese universities or American universities with campuses in China.

English-taught and Chinese-taught

Another important factor to consider when choosing a study abroad program in China is the language of instruction.

Most traditional credit study abroad programs either focus on Chinese or include a Chinese part. Generally speaking, all courses will be taught in Chinese except for the earliest elementary Chinese courses. If your study abroad plan offers courses on other subjects, they will usually be taught in English.

For full degree programs, the language of instruction may be different. Many Chinese universities offer degree programs taught entirely in English. Although this is a good choice for international students who do not speak Chinese, the quality of these courses varies greatly, and the English proficiency of the professors who teach them varies greatly.

Choose a place to study in China

The location you choose to study in China may depend on various factors. If you plan to study a major or course offered only at a selected institution, or you want to study with a specific professor, then the location you choose will depend on the course location that best suits your needs.

However, if you come to China to study Chinese or plan to study other common majors, then you will have more choices of study locations.

When choosing a location, consider the following:

If you want to learn Chinese: If your main goal is to learn Chinese, please avoid China’s large international coastal cities, where Chinese and international English speakers are everywhere. Since language immersion is the key to proficiency, smaller, less international cities such as Guilin will provide you with ample opportunities to use your Chinese every day.

If you want an internship: If you are interested in an internship, you can consider studying abroad programs in China’s international city centers such as Beijing, Shanghai, Shenzhen or Guangzhou. These cities have many large Chinese and international companies offering internship opportunities in various fields. Please note that if you work in a smaller city, you can usually get a permit for a summer internship in a different city.

If you want a scholarship: If you choose to study at a university that does not host many international students and is located in a smaller, less fashionable Chinese city, it may be easier to obtain certain Chinese scholarships. The cost of living in small cities in China is also much lower than that in large cities, so consider third- and fourth-tier cities to help save living expenses.

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Education

Online Teaching a Super Solution during Pandemic

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How Smart Home Tech Can Help Older Adults?

Everything is shifting from offline platforms to online, whether it is work, shopping, and education. The modern adaptation of teaching makes things more accessible for teachers and parents. Online teaching has many advantages and helps students to cover their syllabus easily. Students are facing comfortable learning at their own pace with the help of many online teaching sites. However, managing things together sometimes becomes complicated, and the learning management system is much needed for educators.

Learning Management System

Learning management is software or features available on educational apps. It helps in documentation, student performance tracking, analysis of improvement, and online lectures delivery. The concept of the Learning Management system is not so new; it was initially emerged in 1924 and mainly used in the corporate market. It is responsible for making a big part of the e-learning system. Due to the emphasis on remote learning during the COVID-19 epidemic, learning management systems have seen a tremendous increase in their usage.

Future of Online Learning

The advancement of technology is helpful in the rapid shifts towards online education result in excellent user experience and flexible timings that make learning a little firm. The hybrid education system was beneficial over the traditional education classroom system we have been following for years. The involvement of information technology in the education system is helpful in the rapid growth of online education, and now it is becoming a part of school and college education.

There have already been successful online education transitions amongst many universities. Many institutions have managed to provide all courses online in just no time. Many schools started offering the course to students online. Many teachers are now enjoying teaching online as they can do multitask and provide lectures easily.

The involvement of technology has changed and revolutionized the way of teaching for all. It allows students and teachers to learn more efficiently according to their routine. It provides various features that will help students to interconnect with the teacher. The features include clear doubt sessions, chat groups, video and audio meetings, document sharing, students performance analysis, and more. It would be best if the education system worked with the new pattern and helped in the growth of e-learning.

Is Education System Change Beneficial?

We can’t deny the fact that covid 19 has utterly disrupted the day-to-day activities for all. The education system has overcome many online education apps that are assisting teachers in conducting the classes. They are helping in providing the budget-friendly solution to parents—the trouble of transportation disappears when you adapt the online education system or particular apps.

Schools and Institutions are now moving their focus towards online learning methods. It will provide a more prosperous future for newer kids. It is now turning out to be an effective way of learning online. Online education is new regular for all, and people are adapting to it and enjoying its benefits.

Final Words

COVID-19 virus had deadly effects on the infrastructure and day-to-day lifestyle globally. Not only developing countries but developed countries can’t overcome this situation instantly. Everyone was forced to be locked inside the wall of their house. The closure of schools and institutes disrupts parents, kids, and students. The virtual learning platform is the solution and boon to overcome the situation.

Schools and institutes all over the globe are adopting online teaching globally. The use of mobile learning is accessible and convenient for all. Online education platforms are the ocean of education that provides multiple resources that help to understand the concept. The face of education is changed now, and everyone is now welcoming the virtual learning platforms and enjoying their benefits.

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