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Do Higher Education Institutions Need to Invest in SEO?

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Do Higher Education Institutions Need to Invest in SEO

Most higher education institutions are under the erroneous impression that they don’t need to market themselves extensively since, in their eyes, students need them, and that every academic year, without fail, students will flock to them.

This may be true for Ivy League schools. However, for smaller and less in-demand institutions, that may not be the case. Add to that, college enrollment is at an all-time low. Studies showed that enrollments were declining steadily every year since 2010, from 25.1 million students to 21.9 million in 2019. The COVID-19 worsened matters further, and experts projected a further 15% decrease in enrollment for the upcoming year. This is mainly because most colleges were forced to set up an exclusively online curriculum due to the pandemic, and many students simply couldn’t justify the price of a college education when they could essentially get the same thing yet cheaper on sites like Coursera or Masterclass.

With all these factors combined, estimates show that around 365 colleges across the US may close in the next 6 years due to financial peril.

Knowing all this, it’s paramount that higher education institutions invest in digital marketing strategies like search engine optimization (SEO) to keep themselves at the forefront of students’ minds.

What is SEO in the context of higher education institutions?

SEO is defined as a process that seeks to boost your website’s ranking on search engine results. The guiding principle of SEO is the fact that users are more likely to click on sites that are higher up the search engine results page. The more site traffic you get, the more exposure your institution gets, which could lead to more enrollments.

SEO has become so important to academic institutions that they even partner up with education SEO companies to ensure they get a high spot on the search engine rankings.

What are the benefits of SEO on higher education institutions?

Improves your reputation

Part of SEO is optimizing your website to create the best user experience. This means a fast-loading site, intuitive navigation, stylish web design, etc. All these contribute to giving the user a great first impression of, not only your website but your school as a whole. Studies show that 75% of people judge an institution based on their website, and if your website is slow, shoddy, and outdated, that reflects poorly on your school and may cause the students to not include your school in their shortlist.

Furthermore, people view sites that are higher on the search engine ranking as more reputable than other sites, so if your university’s site is number one, that will also positively impact your image.

Gives students and parents added convenience

Especially in the time of COVID-19, it may be difficult and sometimes impossible for students to travel to your campus and take in a more comprehensive view of what your school has to offer. If your website is optimized, you can significantly reduce administrative tasks like taking calls or responding to emails. An optimized website should include all the necessary information on your school. Things like enrollment information, courses offered, curricula, housing and financial aid options, facility photos, faculty information, tuition estimates, etc. should be on your website so students and parents have a one-stop-shop for everything they need to know when making a decision about which college to choose. Giving them this convenience shows them that you care and increases the chances that they’ll consider you as one of their top choices.

Cost-effective approach to marketing

SEO has proven to be the cheapest and most effective digital marketing strategy compared to social media marketing and paid advertisements. Even if you hire an education SEO company, the returns are significantly greater than your costs.

How do higher education institutions carry out SEO?

Website optimization

As mentioned previously, one of the ways you can improve your search engine rank is by optimizing your website. This includes:

  • Keeping page loading time to at most 3 seconds
  • Ensuring there are no dead, broken, or misdirecting links
  • Improving layout and design
  • Adopting responsive design to accommodate various devices
  • Including all the necessary information
  • Populating your site with relevant and high-quality content such as news, blogs, podcasts, etc.

These steps result in a website that creates a professional image for your school and helps potential students gain more information straightforwardly and conveniently.

Local SEO

Because of the pandemic, international students and out-of-state enrollees may be out of the question for the foreseeable future. Given this, your best bet is to aggressively implement a local SEO strategy. This involves optimizing your Google My Business to have complete and updated information, including your address, phone number, and business hours. You should also encourage alumni and students to leave reviews so potential enrollees have some idea of how current and former students feel about the institution. You should also target keywords that specify your location, be it your city or state. Account for colloquialisms and shorthand. Good examples of this are:

  • University in Pennsylvania
  • University in Philadelphia
  • University in Philly
  • University in Philadelphia PA

Work with SEO companies

The biggest drawback of SEO is that it takes much longer to produce results. Most campaigns get tangible results 6 months to a year from the date of implementation. Given this, if you’re working on your own, it will be challenging and time-consuming to troubleshoot and apply trial-and-error your campaign.  Additionally, time is of the essence for higher education institutions since they need to market themselves aggressively before enrollment season. To ensure success in your SEO campaign, you can hire a reputable education SEO company. These people are experts in developing SEO strategies for universities, so they likely have a tried-and-tested strategy that needs only minimal tweaks to suit your specific purposes.

Not even higher education institutions are exempt from the challenges brought about by the pandemic. However, new technologies and industries are rising from the chaos to help us come back from this stronger than ever. Take advantage of the internet and ramp up your digital marketing efforts to catch the attention of future students and keep your institution thriving.

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Education

CCNA practice test for taking the CCNA Certification

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CCNA practice test for taking the CCNA Certification

The Cisco Certified Network Associate, or CCNA, is the highest certification in IT security and individual of the mainly valued certifications in the globe. The IT Networking Associate Certificate helps candidates enhance their professional careers through superior career and advanced salary. CCNA practice test validates a person’s ability to clear CCNA exam and in case he can do all operations like organize, manage, and troubleshoot switched and routed system.

You need to have a good understanding of why you want to get CCNA certification first, and also have a clear understanding of the goals when it comes to teaching and exam planning. You might consider making a goal for yourself to pass the exam within the next 6 months and schedule your study time and social activities accordingly.

In this article, we’ll take a closer look at these great tips to help you prepare for your CCNA certification exam:

Schedule Practice Tests

Plan your practice tests well in advance of your scheduled exam date. Set a deadline for yourself and check out what you’ve learned during that time. You will discover the areas where you most need to improve.

Get hands-on experience

You will require together academic and realistic information to clear the CCNA exam. Because you get ready for the exam, you must be capable to use academic information to troubleshoot real-world and network problems. For example, it is common knowledge to IP is untrustworthy, except the major problem is the ability to define alternative methods for troubleshooting communication among nodes over IP.

Get suitable study materials

Preparing for CCNA involves collecting the necessary CCNA practice test materials. The best CCNA exam preparation materials are the latest for new CCNA practice test. We also recommend the best ways until Series, also available from Cisco Press. Be confident to answer the follow inquiry and lab workout. Except earlier than you really begin through the CCNA practice test, study to effort with binary math – you must be capable to estimate in your asleep. This facts resolve help out you get CCNA.

Update your data accurate earlier than the exam

We advise that you revise the CCNA practice test another time by your scheduled test date. This determination help out you revive your reminiscence and reveal anything you capacity have missed the primary instance. The previous pair of weeks earlier than exams must be fully loyal to solving questions. Struggle seems for new questions on online site https://cciedump.spoto.net/ccna-2020.php and its best practice test platforms. This must be the moment you effectively internalize the networking concepts to determination be incorporated into your CCNA certification.

CCNA 200-301 Practice Tests Before Exam

Cisco has transformed its Cisco Certified Network Associate, or CCNA, certification system in more radical changes than certifications have ever taken place, and many CCNA applicants may not know what to expect from the new exam. Fortunately for the budding ones, Spoto CCNA 200 301 dumps offer has provided a short, CCNA practice test exam quiz before each chapter so readers can see what they already know and need to brush up on.

While much of the new CCNA 200-301 includes traditional networking topics such as LAN IP Routing and Basic IP Services, the new CCNA 200-301 SPOTO Official Reference Guides Volumes 1 and 2 include a wide range of new topics and practical questions for those hoping for CCNA to catch up.

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Project Management Professional (PMP) Certification FAQ

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Project Management Professional

There are several kinds of questions in the minds of the individuals whenever they have to apply for the project management professional certification or the PMP certification. PMP Training in Bangalore comes with several kinds of advantages for all the applicants and will help in making sure that they will be having proper access to a very promising career opportunity.

Following are some of the very frequently asked questions associated with the PMP certification examination:

  • Why should people go with this?

Many people have a very basic question in their mind that why they should possess the PMP certification and the very basic answer to this particular question is the credibility associated with the PMP certification as it will help in providing them with a good amount of recognition and respect in the industry. The knowledge provided by the PMP certification will help the people to undertake different kinds of projects perfectly and ensure that they will be learning the things to be applied in future and will be facing be happy clients in the long run.

  • What are the eligibility criteria?

Another very common question in the minds of the people is the eligibility criteria of the PMP certification and the answer to this will be 36 months of project management work experience within the past eight years or 60 months of experience if the individuals do not have the four years college degree. Apart from this, the individuals need to go through 35 hours of qualified project management training so that they can become successful and eligible for this certification.

  • What is the type of questions in the test?

The test will be described on the official website of the project management Institute and it will include 180 questions which have to be completed in 230 minutes by the individuals. Most of the questions will be multiple-choice with four choices and there will be no penalty for the incorrect questions. So, it is highly advisable for the candidates to never leave any of the questions unanswered.

  • How long should the students take to prepare?

 This particular question will always depend upon the type of student and the background of the students. More than a couple of weeks are considered to be enough to prepare for this particular examination because the test is a big deal and will require a lot of diligent efforts on the behalf of students to clear this examination with a 90% success rate. Many people devote approximately 2-3 months to this particular preparation so that they can become successful in their first attempt. Apart from this putting the consistent efforts of a minimum of eight hours every week is highly advisable in terms of reading the guide of the official course so that people can clear this in the very first attempt very easily.

Apart from this people also need to go through a rigorous training that will further help in clearing them about different kinds of practical aspects of the whole process. So, the frequently asked questions associated with the PMP certification have been answered above.

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How Education Impacts Culture?

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How Education Impacts Culture

Education is an evident driver of cultural transmission- and, in some cases, transformation. It is challenging to comprehend this relationship because both education and culture are notoriously difficult to define precisely.

If we speak about educational institutions in general, they have two aspects: transformational and reproductive. Education has a causative impact on culture in an ideal world and vice versa and will reproduce the good while transforming the bad.

The education system’s primary goal is to pass on cultural heritage to future generations.  It also assists the youngers with adjustment to any changes that have occurred or are anticipated in the future. Education is in charge of infusing all cultural values in everyday life.

It all starts in primary school, where the youngster learns the significance of living a life based on values. It solidifies culture, and culture emphasizes ethical knowledge, values, traditions, etc. It assists individuals in positively adapting to their natural and social environment.

You will see that the culture of one society may value education, and success depends on your level of education. We see that educated personnel come up with solutions to the problems in a much easier way. They contribute to raising people’s living standards, most probably because they have discovered newer, more effective ways to make life easy through learning and interactions.

Besides, education helps individuals create a lasting change by formulating policies and these policies help transform the culture of societies. It gets even better because most educational institutions offer online degree programs like a masters in education policy to help students improve the education system. Students can do this through innovative, evidence-based, and anti-racist policy formulation that assists in reshaping the perception of education.

Following are some points that highlight the impact of education on culture.

1.      Transmission of culture

Education is a concerted endeavor to maintain a culture. It passes down existing beliefs, values, and traditions onto the next generations. The transmission methods may differ in each context, but without this, society’s survival may be the most difficult challenge.

It can also affect the growth and progress of mankind. The education system has modified teaching techniques, held conferences, and published papers to direct the acquisition of cultural knowledge, skills, and attitudes into social change. All of these things come together to build a personality that emerges during the process.

2.      Preservation of Culture

By maintaining cultural legacy from the past to benefit current and future generations, education helps instill purposeful and well-designed techniques. Education provides opportunities for youngsters to become acquainted with their cultural treasures and support for sustaining them.

Students are known as the directors of future trends. By educating them about the significance of the culture, we can make considerable efforts in imparting knowledge. A well-informed individual is more likely to integrate cultural norms and values with everyday life.

3.      Adaptation to diverse cultures

Education prepares a person to adapt to changing cultural forms and patterns to live a better and prosperous life. It promotes acceptance and prepares for challenges in a diverse environment. Old cultures are modified over time and with the changing pace of technology.

Learning new customs, languages, and traditions is difficult. However, through education and awareness, one can look forward to adapting to the new cultures. Education imparts the benefits of adaptation and enables us to live and learn with new people and bring new ideas from different cultures.

4.      Making changes in the existing culture

The most critical role of education is to change present cultural patterns in response to changing societal requirements. It promotes the culture by replacing old and obsolete cultural forms and reorienting them to meet the needs of time and man.

Education contributes to the development of culture by constantly restructuring and reconstructing human experiences. Globalization is bringing about cultural transformation, which is impacting the educational paradigm. As a result of cultural shift, cultural competency and institutional culture are two new evolving terms.

5.      Development of personality

Education shapes and molds the personality, an essential aspect of culture. It cultivates pupil confidence. They get the opportunity to sit with people from different cultures, communicate and befriend them.

Healthy communication helps in learning new things, and they continue to weave a web of connections with other people in a society. It provides a strength-based perspective to the students on acquiring positive conduct, engaging in the community, and supporting academic and behavioral success. It influences the behavior of individuals desirably.

6.      Help in restoring humanity through cultural diffusion

Cultural diffusion instills a good self-concept in students and equips them to work actively towards structural equality.  Modern cultural values such as cooperation, unity, mutual understanding, and empathy contribute to humanity’s long-term survival. Education helps in disseminating these values in students.

Communicating in this age of influence is the best medium to practice transparency, be genuine, and be more kind. Since technology is taking us away from being human, there are still many things we can learn from indigenous people belonging to varied cultures, who emphasize restoring humanity by bringing learning into practice.

Final Words

Besides all the pointers mentioned above, education also helps in getting rid of cultural lag. Since culture takes time to catch up with innovations, technological advancements, and creativity, education acts as a catalyst by bringing awareness and imparting knowledge about the benefits of adopting new ways and technology.

Education works as an integrative force by expressing principles that unify disparate sections of society. Finally, it is vital to instill the significance of education and value-based life for genuinely sustainable growth.

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