Most higher education institutions are under the erroneous impression that they don’t need to market themselves extensively since, in their eyes, students need them, and that every academic year, without fail, students will flock to them.
This may be true for Ivy League schools. However, for smaller and less in-demand institutions, that may not be the case. Add to that, college enrollment is at an all-time low. Studies showed that enrollments were declining steadily every year since 2010, from 25.1 million students to 21.9 million in 2019. The COVID-19 worsened matters further, and experts projected a further 15% decrease in enrollment for the upcoming year. This is mainly because most colleges were forced to set up an exclusively online curriculum due to the pandemic, and many students simply couldn’t justify the price of a college education when they could essentially get the same thing yet cheaper on sites like Coursera or Masterclass.
With all these factors combined, estimates show that around 365 colleges across the US may close in the next 6 years due to financial peril.
Knowing all this, it’s paramount that higher education institutions invest in digital marketing strategies like search engine optimization (SEO) to keep themselves at the forefront of students’ minds.
What is SEO in the context of higher education institutions?
SEO is defined as a process that seeks to boost your website’s ranking on search engine results. The guiding principle of SEO is the fact that users are more likely to click on sites that are higher up the search engine results page. The more site traffic you get, the more exposure your institution gets, which could lead to more enrollments.
SEO has become so important to academic institutions that they even partner up with education SEO companies to ensure they get a high spot on the search engine rankings.
What are the benefits of SEO on higher education institutions?
Improves your reputation
Part of SEO is optimizing your website to create the best user experience. This means a fast-loading site, intuitive navigation, stylish web design, etc. All these contribute to giving the user a great first impression of, not only your website but your school as a whole. Studies show that 75% of people judge an institution based on their website, and if your website is slow, shoddy, and outdated, that reflects poorly on your school and may cause the students to not include your school in their shortlist.
Furthermore, people view sites that are higher on the search engine ranking as more reputable than other sites, so if your university’s site is number one, that will also positively impact your image.
Gives students and parents added convenience
Especially in the time of COVID-19, it may be difficult and sometimes impossible for students to travel to your campus and take in a more comprehensive view of what your school has to offer. If your website is optimized, you can significantly reduce administrative tasks like taking calls or responding to emails. An optimized website should include all the necessary information on your school. Things like enrollment information, courses offered, curricula, housing and financial aid options, facility photos, faculty information, tuition estimates, etc. should be on your website so students and parents have a one-stop-shop for everything they need to know when making a decision about which college to choose. Giving them this convenience shows them that you care and increases the chances that they’ll consider you as one of their top choices.
Cost-effective approach to marketing
SEO has proven to be the cheapest and most effective digital marketing strategy compared to social media marketing and paid advertisements. Even if you hire an education SEO company, the returns are significantly greater than your costs.
How do higher education institutions carry out SEO?
As mentioned previously, one of the ways you can improve your search engine rank is by optimizing your website. This includes:
- Keeping page loading time to at most 3 seconds
- Ensuring there are no dead, broken, or misdirecting links
- Improving layout and design
- Adopting responsive design to accommodate various devices
- Including all the necessary information
- Populating your site with relevant and high-quality content such as news, blogs, podcasts, etc.
These steps result in a website that creates a professional image for your school and helps potential students gain more information straightforwardly and conveniently.
Because of the pandemic, international students and out-of-state enrollees may be out of the question for the foreseeable future. Given this, your best bet is to aggressively implement a local SEO strategy. This involves optimizing your Google My Business to have complete and updated information, including your address, phone number, and business hours. You should also encourage alumni and students to leave reviews so potential enrollees have some idea of how current and former students feel about the institution. You should also target keywords that specify your location, be it your city or state. Account for colloquialisms and shorthand. Good examples of this are:
- University in Pennsylvania
- University in Philadelphia
- University in Philly
- University in Philadelphia PA
Work with SEO companies
The biggest drawback of SEO is that it takes much longer to produce results. Most campaigns get tangible results 6 months to a year from the date of implementation. Given this, if you’re working on your own, it will be challenging and time-consuming to troubleshoot and apply trial-and-error your campaign. Additionally, time is of the essence for higher education institutions since they need to market themselves aggressively before enrollment season. To ensure success in your SEO campaign, you can hire a reputable education SEO company. These people are experts in developing SEO strategies for universities, so they likely have a tried-and-tested strategy that needs only minimal tweaks to suit your specific purposes.
Not even higher education institutions are exempt from the challenges brought about by the pandemic. However, new technologies and industries are rising from the chaos to help us come back from this stronger than ever. Take advantage of the internet and ramp up your digital marketing efforts to catch the attention of future students and keep your institution thriving.
Seasonal Depression Tips to Help You Reframe Your Thinking and Cope with Seasonal Sadness
Depression sucks your energy and imagination. It will isolate you from friends, beyond causing you to miss academic goals through poor grades and missed milestones. Depression also comes with life-long effects on your physical and mental health.
Depression can be seasonal as you handle exam deadlines, assignments, and school projects. At other times, you have a lesser workload, protecting you from depression. Here are excellent tips for coping with seasonal sadness and depression.
Get help with work
Avoid too much pressure with any work by getting help. Talk to an assignment geek at https://paperwritten.com/write-my-essay.htm when your homework is overwhelming. They take over any assignment, from essays to a thesis, research paper, and dissertation, among others. This leaves you with more time to focus on personal projects like blogging, starting a business, taking a part-time job, or joining the athletics team.
Help should come from qualified persons. It allows you to rest without worrying about deadlines or poor grades. Getting help also simplifies assignments that appear difficult, thereby safeguarding your grades.
Plan your time
Depression and sadness come from panic. It is probably time to submit work, yet you have not started. Most of the assignments come with adequate time to complete the work. However, if you do not prioritize the work by creating time in your schedule, it will remain incomplete by the time the deadline lapses.
Use homework planners and other diary apps to organize your time. Identify the most appropriate time for each activity. Start working on assignments immediately after they are issued to avoid rushing at the last minute. Leave room for emergencies that may derail your plans. By organizing your time, you will remain more productive and efficient.
Create time to rest
Avoid overworking on any project. Identify the time you would be more productive, therefore, completing your work faster. An organized day also means identifying priorities. Commit your time and energy to the most important tasks. With nothing to worry you, it is time to rest.
Watch movies, socialize with friends, exercise, play video games, and sleep. Create an environment where you can relax after a tough day. Make a comfortable bed and avoid noisy neighbors or neighborhoods that will affect the quality of your sleep. A relaxed body and mind will be less prone to stress, sadness, as well as depression.
Identify depression pattern
What is making you sad or depressed? Take note of moments when you feel sad or depressed and take necessary corrective measures. If you are always stressed by assignments, you can buy cheap essay and avoid homework pressure. If the stress comes from low finances, take a part-time job or start a business. Knowing the pattern of sadness and depression will help you to break it. It makes your life more productive regardless of the season of the year or term.
Enrich your life by embracing more activities beyond school or work. Exercise, eat well, sleep enough, and build an active social life. Get help with assignments and use technology to complete assignments. Take note of moments when you feel stressed and find a way to break the cycle. By avoiding sadness and depression, you will remain more productive as well as efficient in your daily chores.
What is the Price of Courses of BAM University and it’s Reviews?
Bam University is one of the most beneficial universities providing multiple training courses. It was introduced by Joshua T Osborne, who is helping the youth earn millions of dollars by sitting at their homes through digital marketing. Almost 2500 students are enrolled in the institution’s program out of the group’s estimated 7500 members.
BAM University assists students with their inquiries and provides a variety of courses, such as sales coaching, handheld individual training, and motivating tactics. Josh reasoned that this university would enable him to become an authority in the digital world as he started his course and assisted students.
Joshua, the owner of BAM University, provides a wide range of excellent classes that are not just focused on SEO, etc. He also instructs us on communicating with clients professionally and provides information about Facebook, Google, and website building. So, let’s discuss Bam University Reviews.
Who Suggested the Idea of BAM University?
Many people think it was the owner, Joshua’s idea to introduce BAM University, and he had suggested it. But it’s wrong. Instead of Josh, his dear friend Dan Klien came up with an excellent idea for the business models of this university.
When Josh started Bam, Dan had been running his coaching for five years. Digital real estate was Dan’s fantastic idea, and it has been very successful for Josh and all the students since it has become a great source of revenue without even needing to follow orders from a supervisor because you are your boss.
Additionally, DAN not only suggested the idea of BAM University, but he also provided some great tools for help. When you enroll in BAM University, you will observe the use of many excellent software and tools, including calling and Snapps. These are the programs that Dan and his team previously introduced and created after seven years of nonstop labor.
What is the Cost of Joining this Course?
According to its students, the price of Bad Ass Marketers was originally $7,000 but was then reduced to $5,000 due to their complaints. However, remember that this is only one of the individual’s statements, and we cannot independently confirm the price.
Whatever the exact price, it is evident that the Bad Ass Marketers is on the expensive side. With so much money, you could launch your lead generation company and access online resources for free education. So, it’s not easy to enroll in this course. However, the price mentioned above is not accurate.
Only a few websites require more time to launch, but it requires a lot of work and is tough to succeed. However, Joshua has become a successful business person thanks to creating outstanding students on their company plans. BAM University, as well as Joshua T. Osborne, is not a scam, and you can trust him.
He succeeded even though it also took a lot of patience and work. Joshua has served as an inspiration to all people, but especially to the younger generation. He has also been an excellent aid to all students by explaining successful strategies he already uses in his profession.
How Team-Based Video Games Help Build Communication Skills
The Evolution of Team-Based Video Games
Team-based video games have been an integral part of the gaming landscape for decades, evolving from primitive text-based interfaces to advanced multiplayer platforms with live voice chat capabilities. In recent years, the introduction of communication tools has become an industry standard, with almost every game released offering some form of player interaction. But a question that often arises is: how can team-based video games help improve your communication skills?
To answer this question, let’s start with the concept of communication in gaming environments. Players often have to discuss strategies, negotiate actions, and coordinate movements. Let’s take the example of a popular game, Minecraft, where players can use tools such as the Minecraft skin editor to customize their in-game appearances. This not only helps to build a sense of team identity, but also opens the door for conversations about individual creativity, taste, and design skills.
The Role of Communication in Team-Based Video Games
Communication is crucial in team-based video games, where players must coordinate with each other to achieve a common goal. These interactions often mimic real-world situations, like working in a team to solve problems or dealing with stressful situations. Therefore, being a part of these in-game scenarios can help players build and refine their communication skills.
For instance, in an intense game scenario, a player might need to quickly relay information to their team to devise a strategy. This experience can help improve their ability to communicate under pressure, a skill highly valued in real-world situations. Also, a team player’s ability to listen, understand, and react to others’ perspectives and ideas is improved, thereby enhancing their interpersonal skills.
Enhancing Communication Skills Through Video Games
Learning how to effectively communicate in team-based video games can have several real-world applications.
Problem Solving and Decision Making: In many team-based games, players face complex problems that require them to communicate with their teammates to devise and implement strategies. These situations help improve their problem-solving abilities and decision-making skills, two crucial aspects of effective communication.
Negotiation Skills: In a game setting, players often have to negotiate with others to reach a common understanding or goal. This experience can help develop effective negotiation skills, which are valuable in various life scenarios, such as conflict resolution, business, or relationships.
Leadership Skills: A team-based video game often requires a leader to guide the team’s strategy. This leader must be able to clearly and effectively communicate their ideas and strategies, facilitating the development of leadership skills.
Language Skills: In multiplayer games that connect players from around the world, there’s an opportunity to interact with people from different linguistic backgrounds. This experience can enhance language skills, including vocabulary, grammar, and conversational fluency.
Cultural Understanding: Through interactions with players worldwide, gamers get exposed to different cultural perspectives, making them more empathetic and understanding. This global exposure aids in developing cross-cultural communication skills, which are becoming increasingly important in our interconnected world.
In conclusion, team-based video games provide a dynamic environment for improving a wide range of communication skills. They not only provide fun and entertainment but also serve as a platform for personal growth and skill development. So next time you jump into a multiplayer game, remember, you’re not only enjoying a thrilling digital experience, but you’re also honing your real-world communication skills.
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