Most higher education institutions are under the erroneous impression that they don’t need to market themselves extensively since, in their eyes, students need them, and that every academic year, without fail, students will flock to them.
This may be true for Ivy League schools. However, for smaller and less in-demand institutions, that may not be the case. Add to that, college enrollment is at an all-time low. Studies showed that enrollments were declining steadily every year since 2010, from 25.1 million students to 21.9 million in 2019. The COVID-19 worsened matters further, and experts projected a further 15% decrease in enrollment for the upcoming year. This is mainly because most colleges were forced to set up an exclusively online curriculum due to the pandemic, and many students simply couldn’t justify the price of a college education when they could essentially get the same thing yet cheaper on sites like Coursera or Masterclass.
With all these factors combined, estimates show that around 365 colleges across the US may close in the next 6 years due to financial peril.
Knowing all this, it’s paramount that higher education institutions invest in digital marketing strategies like search engine optimization (SEO) to keep themselves at the forefront of students’ minds.
What is SEO in the context of higher education institutions?
SEO is defined as a process that seeks to boost your website’s ranking on search engine results. The guiding principle of SEO is the fact that users are more likely to click on sites that are higher up the search engine results page. The more site traffic you get, the more exposure your institution gets, which could lead to more enrollments.
SEO has become so important to academic institutions that they even partner up with education SEO companies to ensure they get a high spot on the search engine rankings.
What are the benefits of SEO on higher education institutions?
Improves your reputation
Part of SEO is optimizing your website to create the best user experience. This means a fast-loading site, intuitive navigation, stylish web design, etc. All these contribute to giving the user a great first impression of, not only your website but your school as a whole. Studies show that 75% of people judge an institution based on their website, and if your website is slow, shoddy, and outdated, that reflects poorly on your school and may cause the students to not include your school in their shortlist.
Furthermore, people view sites that are higher on the search engine ranking as more reputable than other sites, so if your university’s site is number one, that will also positively impact your image.
Gives students and parents added convenience
Especially in the time of COVID-19, it may be difficult and sometimes impossible for students to travel to your campus and take in a more comprehensive view of what your school has to offer. If your website is optimized, you can significantly reduce administrative tasks like taking calls or responding to emails. An optimized website should include all the necessary information on your school. Things like enrollment information, courses offered, curricula, housing and financial aid options, facility photos, faculty information, tuition estimates, etc. should be on your website so students and parents have a one-stop-shop for everything they need to know when making a decision about which college to choose. Giving them this convenience shows them that you care and increases the chances that they’ll consider you as one of their top choices.
Cost-effective approach to marketing
SEO has proven to be the cheapest and most effective digital marketing strategy compared to social media marketing and paid advertisements. Even if you hire an education SEO company, the returns are significantly greater than your costs.
How do higher education institutions carry out SEO?
As mentioned previously, one of the ways you can improve your search engine rank is by optimizing your website. This includes:
- Keeping page loading time to at most 3 seconds
- Ensuring there are no dead, broken, or misdirecting links
- Improving layout and design
- Adopting responsive design to accommodate various devices
- Including all the necessary information
- Populating your site with relevant and high-quality content such as news, blogs, podcasts, etc.
These steps result in a website that creates a professional image for your school and helps potential students gain more information straightforwardly and conveniently.
Because of the pandemic, international students and out-of-state enrollees may be out of the question for the foreseeable future. Given this, your best bet is to aggressively implement a local SEO strategy. This involves optimizing your Google My Business to have complete and updated information, including your address, phone number, and business hours. You should also encourage alumni and students to leave reviews so potential enrollees have some idea of how current and former students feel about the institution. You should also target keywords that specify your location, be it your city or state. Account for colloquialisms and shorthand. Good examples of this are:
- University in Pennsylvania
- University in Philadelphia
- University in Philly
- University in Philadelphia PA
Work with SEO companies
The biggest drawback of SEO is that it takes much longer to produce results. Most campaigns get tangible results 6 months to a year from the date of implementation. Given this, if you’re working on your own, it will be challenging and time-consuming to troubleshoot and apply trial-and-error your campaign. Additionally, time is of the essence for higher education institutions since they need to market themselves aggressively before enrollment season. To ensure success in your SEO campaign, you can hire a reputable education SEO company. These people are experts in developing SEO strategies for universities, so they likely have a tried-and-tested strategy that needs only minimal tweaks to suit your specific purposes.
Not even higher education institutions are exempt from the challenges brought about by the pandemic. However, new technologies and industries are rising from the chaos to help us come back from this stronger than ever. Take advantage of the internet and ramp up your digital marketing efforts to catch the attention of future students and keep your institution thriving.
5 Common Uses of Steel Tubing
Did you know that globally, in 2021, the steel market reached $874 billion?
It can be difficult to find the right one if you need steel piping. There are multiple types with different qualities and uses.
You need a steel tubing guide to make the right decision. We’re here to help. Keep reading for all the information you need about different kinds of steel tubing and their best uses.
What Is a Steel Tubing?
Steel tubing is a type of metal piping used in various applications. It is produced in a variety of sizes, diameters, and finishes. Steel tubing is highly durable, reliable, and corrosion-resistant.
The primary use of steel tubes is to transport liquids and gases such as water, pressurized air, and natural gas. Steel tubing is also used for structural applications, such as undergirding and supporting bridges, buildings, and other structures. Steel tubing comes in various shapes, including round, rectangular, and customized shapes, to meet specific needs.
Steel tubing offers the perfect balance of strength and flexibility, making it a popular choice in many applications. It is available in various grades, lengths, and finishes, perfect for meeting multiple needs and preferences.
5 Common Uses of Steel Tubing
Steel tubing is becoming an increasingly popular material for many applications. It’s solid and durable, yet light, so it can be used to craft large and small items.
- Industrial Uses of Steel Tubing
Steel tubing is a versatile material used in industrial applications. It is used to transport liquids and gases such as oil, water, and natural gas. Steel tubing is also used for structural support in construction projects such as scaffolding, bridges, and buildings.
It is also used to manufacture automotive and aircraft parts and medical devices. Additionally, it is often used in the agricultural industry to create irrigation systems, spray equipment, and other components.
Stainless steel tubing also creates pipelines for carrying hazardous and non-hazardous materials such as chemicals, petroleum products, and other corrosives. Steel pipes’ flexibility and strength make them popular for many industrial applications, from agricultural and automotive to medical and structural support.
For more info, check out 316 stainless steel tubing.
- Commercial Uses of Steel Tubing
Stainless steel tubes have become an increasingly popular choice for various commercial applications because of their durability and strength. Its high tensile strength and corrosion resistance make it an ideal choice for many construction projects as framing and pipe material.
This type of metal pipe is also great for commercial plumbing, as it doesn’t corrode, rust, or become clogged easily. Steel tubing is also commonly used in industrial ventilation systems, as it offers strong airtight seals and won’t rust when exposed to the elements.
It’s also used in food and packing equipment as its strength and corrosion-resistant nature make it the perfect material for minimizing contamination. Steel tubing is a versatile material, making it perfect for all sorts of commercial applications.
- Steel Tubing for Automotive
Steel tubing is becoming increasingly popular in the automotive industry for various uses. The uses for steel tubing in the automotive sector involve load carrying, structural support, and aesthetics.
Steel tubing can be used as a roller unibody structure instead of a traditional chassis. It allows a lighter vehicle build.
Moreover, it can also be used to reduce weight in existing automobile structures due to its lightweight yet strong properties. Another use for steel tubing in the automotive industry is for bodywork and cosmetic enhancement.
The tubing can be bent into complex curves and shapes, giving the vehicle bodywork and trim a striking, custom look. Lastly, steel tubing is also used to create specialized parts such as exhaust and suspension components.
It keeps cars reliable and safe to drive. In short, steel tubing has many unique uses for automotive purposes, and its importance will increase further in the future.
- Steel Tubing Home Improvement
Steel tubing is a versatile material used in various home improvement projects. It is the perfect material to employ when strength and durability are required, but weight is an issue.
It can construct anything from shelving and furniture to handrails and countertop support. Steel tubing can also create framing for doors, windows, and walls.
Some liquid and gas piping can also be made out of steel tubing. Steel tubing is an excellent material for strengthening wooden floor joists and constructing attic ladders.
It can even be used to create curtain rods and hardware. Steel tubing is an excellent material for any type of home improvement project due to its strength, durability, and ease of fabrication.
- Steel Tubing for Architecture
Steel tubing is an ideal material for architectural uses because of its versatility and strength. Steel tubing can be used for structural components, such as beams and columns, and decorative features, like fences and railings.
It can be used to create framing for suspending ceilings and air ducts. It is a durable, low-maintenance product. Steel tubing is impressive at creating great texture, color, and fabrication. It is an option to match both modern and classic architectural design styles.
Steel tubing is also used for curving metal designs, furniture, or decorative trims and fabrications. Steel tubing is an essential material in the construction industry. It is used as an architectural material due to its cost-effectiveness.
This Guide Will Help You Value the Importance of Steel Tubing
Steel tubing is an incredibly versatile material with a wide range of uses in the home, such as piping for plumbing systems and constructing furniture. It can also be used in industrial and commercial settings for poles and frames, automotive construction, and much more.
Steel tubing is durable, affordable, and easy to work with, making it an ideal choice for many applications.
If you find this post helpful, please keep reading for more great content.
The 5 Best STEM Degrees To Major In
The field of science, technology, engineering, and math (STEM) is a growing and important field in education and the economy.
According to recent studies, STEM industries are responsible for more than $500 billion in annual economic output.
Therefore, choosing the right degree program from the best STEM schools is essential if you’re interested in a career in one of the high-demand fields.
Here are the 5 best STEM degrees to major in.
- Software Engineering
Earning a degree in Software Engineering is one of the best STEM degrees to major in. Not only does it provide students with valuable technical skills, but it also requires logical thinking and problem-solving.
Software Engineers are equipped to apply essential theories, best practices, and design processes that allow them to develop practical solutions to complex software problems. They need to understand planning tools and software life cycles, all while developing cutting-edge technology solutions.
Many of the best STEM schools have outstanding programs in software engineering and offer helpful resources, such as workshops and curriculum advising. Students interested in earning a degree in software engineering can be sure they are investing their time wisely and setting themselves up for success upon graduation.
- Data Analytics
Data analytics is an emerging, interdisciplinary field that focuses on extracting and analyzing valuable, actionable insights from large data sets. As a STEM major, it combines mathematics, statistics, computer science, and information technology to uncover new insights from quantitative data.
In terms of practical applications, those holding a degree in data analytics can use their skills in any industry, including marketing research, healthcare diagnostics, operational optimization, and society-influencing policy making.
When deciding which STEM degree to major in, data analytics stands out, as it allows its practitioners to think critically and apply their knowledge practically to solving real-world problems. An added benefit is that the demand for graduates skilled in this field has skyrocketed due to technological advancements and businesses seeking a complete understanding of data through significant data initiatives.
Nursing is your best bet if you’re considering a degree in the STEM field. With its outlook as one of the most important jobs of the future, it’s no wonder that nursing has emerged as one of the most coveted STEM degrees. Not only do nurses have the potential to help others and show care to those in need, but they also have many great job opportunities upon graduation.
It provides numerous skills such as patient care, critical thinking, communication, time management, and more that can be used in various professional settings. Furthermore, with so many advancements occurring within the healthcare industry each year, you’re guaranteed job security for years to come.
Nursing is also incredibly diverse – with roles allowing you to work in different clinical settings, from geriatrics to pediatrics – thus providing a path for personal growth throughout your career.
- Material Science And Engineering
Those pursuing a degree in Material Science and Engineering will have access to many career opportunities across different industries. From advancing technologies such as artificial intelligence and virtual reality to everyday essentials such as automobiles and medical implants, material science engineers provide vital insights into the best materials needed for projects or products.
Beyond that, they also help ideate innovative solutions beyond what has already been done. You only need to look at the best STEM schools in the U.S. today, where programs like mechanical engineering have some of the highest enrollment numbers year in and year out, to get an idea of the kind of mastery that pursuing this degree offers students.
Ultimately, there’s no doubt that a degree in Material Science Engineering is one of the best you can get for a lucrative and rewarding career path in technological innovation.
- Petroleum And Natural Gas Engineering
Not only will graduates be equipped with deep knowledge in petroleum engineering, but they will also gain a comprehensive understanding of geophysics and computer science required for keeping up with current trends. The degree provides technical training on technologies such as drilling operations, safe production of oil and gas wells, maintenance of refineries, and more.
Additionally, due to its broad aspects, the degree creates excellent job opportunities at some of the industry’s top companies in project management and research-based work positions.
Petroleum and Natural Gas Engineering covers numerous areas ranging from geophysics, water interfacing processes to intense programming skills, making it an attractive option for those looking to pursue a STEM degree.
Which STEM Degree Is Right For You?
It’s no secret that a STEM degree can lead to a successful and lucrative career. With so many exciting opportunities available in STEM fields, it’s no wonder many students are choosing degrees from the best STEM schools.
5 Techniques That Work When Moulding Your Children Into Leaders
It is often said that children are the future. This is literally true as those who are currently in charge will need to be replaced. The real question is whether the children of today can do a better job than the current leaders.
One thing is certain, dealing with global economic crises, wars and tensions across the globe, and climate change is not going to be easy. It will be essential that the children today become great leaders. You can help to make this a possibility for your child.
- Get them Into School
You need to find a good early learning centre, such as this preschool Valley Heights. Research shows that children who attend school early have a& much higher chance of success in life. This is because they are more accustomed to learning, socializing, and have a greater level of independence.
In short, starting them young means they will get the most possible from their education, setting them up for life.
- Give Them Independence
There are plenty of times when you need to make decisions for your child as they are unaware of all the ramifications of each option. That’s the nature of being a parent. However, you also need to be aware of when your child could make a decision and encourage them to do so.
Making their own decisions encourages independence and helps them to lead the way. It’s a simple step but let them decide whenever possible.
- Learn To Listen
We live in a hectic world and it can be hard to find the time to listen to others. But, you need to make time to listen to your children and encourage them to voice their opinions. You may find they have a great suggestion and you will be teaching them the importance of listening to others and using the information they offer.
That’s a valuable skill for everyone in life, especially leaders.
- Let them Fail
As a parent, you want to protect your child from all the dangers in the world. But, failing is an important part of life and your child needs to fail in order to learn and grow as an individual.
You have to learn to step back and let them fail. This allows them to grow into better people, all they have to do is look at what went wrong and why. They can then learn from this and that’s what leaders do.
Children need to accept that they are responsible for their own actions. By encouraging them to make decisions and possibly fail, you’re also creating an opportunity for them to take responsibility for anything that has gone wrong.
A leader that can accept responsibility will be more respected and more likely to improve, which makes them a valued addition to any environment.
There is no guarantee what your child will choose to do with their life. But, the above techniques will help them to be well-rounded individuals and great leaders, if they choose to be.
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