Education
Do Higher Education Institutions Need to Invest in SEO?


Most higher education institutions are under the erroneous impression that they don’t need to market themselves extensively since, in their eyes, students need them, and that every academic year, without fail, students will flock to them.
This may be true for Ivy League schools. However, for smaller and less in-demand institutions, that may not be the case. Add to that, college enrollment is at an all-time low. Studies showed that enrollments were declining steadily every year since 2010, from 25.1 million students to 21.9 million in 2019. The COVID-19 worsened matters further, and experts projected a further 15% decrease in enrollment for the upcoming year. This is mainly because most colleges were forced to set up an exclusively online curriculum due to the pandemic, and many students simply couldn’t justify the price of a college education when they could essentially get the same thing yet cheaper on sites like Coursera or Masterclass.
With all these factors combined, estimates show that around 365 colleges across the US may close in the next 6 years due to financial peril.
Knowing all this, it’s paramount that higher education institutions invest in digital marketing strategies like search engine optimization (SEO) to keep themselves at the forefront of students’ minds.
What is SEO in the context of higher education institutions?
SEO is defined as a process that seeks to boost your website’s ranking on search engine results. The guiding principle of SEO is the fact that users are more likely to click on sites that are higher up the search engine results page. The more site traffic you get, the more exposure your institution gets, which could lead to more enrollments.
SEO has become so important to academic institutions that they even partner up with education SEO companies to ensure they get a high spot on the search engine rankings.
What are the benefits of SEO on higher education institutions?
Improves your reputation
Part of SEO is optimizing your website to create the best user experience. This means a fast-loading site, intuitive navigation, stylish web design, etc. All these contribute to giving the user a great first impression of, not only your website but your school as a whole. Studies show that 75% of people judge an institution based on their website, and if your website is slow, shoddy, and outdated, that reflects poorly on your school and may cause the students to not include your school in their shortlist.
Furthermore, people view sites that are higher on the search engine ranking as more reputable than other sites, so if your university’s site is number one, that will also positively impact your image.
Gives students and parents added convenience
Especially in the time of COVID-19, it may be difficult and sometimes impossible for students to travel to your campus and take in a more comprehensive view of what your school has to offer. If your website is optimized, you can significantly reduce administrative tasks like taking calls or responding to emails. An optimized website should include all the necessary information on your school. Things like enrollment information, courses offered, curricula, housing and financial aid options, facility photos, faculty information, tuition estimates, etc. should be on your website so students and parents have a one-stop-shop for everything they need to know when making a decision about which college to choose. Giving them this convenience shows them that you care and increases the chances that they’ll consider you as one of their top choices.
Cost-effective approach to marketing
SEO has proven to be the cheapest and most effective digital marketing strategy compared to social media marketing and paid advertisements. Even if you hire an education SEO company, the returns are significantly greater than your costs.
How do higher education institutions carry out SEO?
Website optimization
As mentioned previously, one of the ways you can improve your search engine rank is by optimizing your website. This includes:
- Keeping page loading time to at most 3 seconds
- Ensuring there are no dead, broken, or misdirecting links
- Improving layout and design
- Adopting responsive design to accommodate various devices
- Including all the necessary information
- Populating your site with relevant and high-quality content such as news, blogs, podcasts, etc.
These steps result in a website that creates a professional image for your school and helps potential students gain more information straightforwardly and conveniently.
Local SEO
Because of the pandemic, international students and out-of-state enrollees may be out of the question for the foreseeable future. Given this, your best bet is to aggressively implement a local SEO strategy. This involves optimizing your Google My Business to have complete and updated information, including your address, phone number, and business hours. You should also encourage alumni and students to leave reviews so potential enrollees have some idea of how current and former students feel about the institution. You should also target keywords that specify your location, be it your city or state. Account for colloquialisms and shorthand. Good examples of this are:
- University in Pennsylvania
- University in Philadelphia
- University in Philly
- University in Philadelphia PA
Work with SEO companies
The biggest drawback of SEO is that it takes much longer to produce results. Most campaigns get tangible results 6 months to a year from the date of implementation. Given this, if you’re working on your own, it will be challenging and time-consuming to troubleshoot and apply trial-and-error your campaign. Additionally, time is of the essence for higher education institutions since they need to market themselves aggressively before enrollment season. To ensure success in your SEO campaign, you can hire a reputable education SEO company. These people are experts in developing SEO strategies for universities, so they likely have a tried-and-tested strategy that needs only minimal tweaks to suit your specific purposes.
Not even higher education institutions are exempt from the challenges brought about by the pandemic. However, new technologies and industries are rising from the chaos to help us come back from this stronger than ever. Take advantage of the internet and ramp up your digital marketing efforts to catch the attention of future students and keep your institution thriving.
Education
How do I know if my cable is XLPE?


XLPE insulated cable is one of the most widely used types of cables in the world today. It is known for its excellent insulation properties, durability, and high resistance to electrical stress, making it a popular choice for power transmission and distribution. However, it is not always easy to know whether a cable is XLPE or not, especially if you are not familiar with the technical specifications of cables. In this article, we will explore the key characteristics of XLPE insulated cable and how to identify them.
XLPE (cross-linked polyethylene) is a thermosetting plastic material that is used for insulation in power cables. It is known for its excellent electrical, thermal, and mechanical properties. XLPE insulated cables have a high resistance to electrical stress and are capable of handling high operating temperatures. They are also highly resistant to abrasion, chemicals, and moisture, making them suitable for a wide range of applications.
So, how do you know if your cable is XLPE? The easiest way to identify an XLPE insulated cable is to look for the printed label or markings on the cable jacket. Most XLPE insulated cables are labeled or marked with the letters “XLPE” or “XLP” on the jacket. However, not all XLPE cables are labeled or marked, so it is important to know some of the other characteristics of XLPE cables.
One of the key characteristics of XLPE insulated cable is its color. Most XLPE cables are black or a dark color, although they can also be red, blue, or green. The color of the cable is not a definitive indicator of whether it is XLPE or not, but it can be a helpful clue.
Another characteristic of XLPE insulated cable is its flexibility. XLPE cables are generally more flexible than other types of cables, such as PVC (polyvinyl chloride) cables. This is because XLPE is a softer material than PVC, which makes it easier to bend and maneuver. If you are unsure whether your cable is XLPE, try bending it. If it is relatively easy to bend, then it is likely to be an XLPE cable.
XLPE insulated cables also have a higher current carrying capacity than other types of cables. This is because XLPE has a higher thermal conductivity than other insulation materials, which allows it to dissipate heat more efficiently. If your cable is designed to carry high currents, then it is likely to be an XLPE insulated cable.
In addition to these characteristics, XLPE insulated cables also have a higher voltage rating than other types of cables. XLPE cables are capable of handling voltages up to 33kV, making them suitable for use in high-voltage applications. If your cable is designed for high-voltage applications, then it is likely to be an XLPE insulated cable.
Conclusion
In conclusion, XLPE insulated cable is a popular choice for power transmission and distribution because of its excellent insulation properties, durability, and high resistance to electrical stress. If you are unsure whether your cable is XLPE or not, there are several key characteristics that you can look for, such as the printed label or markings on the cable jacket, its color, flexibility, current carrying capacity, and voltage rating. By understanding these characteristics, you can ensure that you are using the right type of cable for your application, which will help to ensure the safety and reliability of your electrical system.
Education
5 Benefits of Using Professional Arabic Translation Services


Do you need professional Arabic translation services? Research shows that there are more than 313 million people who speak Arabic across the world. This statistic makes it one of the most spoken languages. Due to the high number of Arabic speakers around, translating your content into Arabic makes sense. It will help you reach a wider audience, thus growing your business. However, to get the desired outcome, you need to hire the services of professional translators.
Advantages of Professional Arabic Translation Services
If you wish to target Arabic speakers, you need to hire English-to-Arabic translation services to help you connect with them easily. It’s well known that consumers prefer to buy products or services from websites translated into their local language. Therefore, displaying your content in Arabic will help you connect with them and become a trusted brand. So, what are the benefits of using Arabic translation services? Read on to find out.
Time Savings
The translation process can be hectic and time consuming, especially for those who lack the experience. By hiring a translation company, you can save time and focus on other core business activities. A translation service has a team of qualified and experienced linguistics who work efficiently to offer quality translations within a short period. This means they can complete your project much faster than an inexperienced translator.
Hiring a provider can be highly beneficial if your business has a lot of content to translate. Doing so helps free up time, allowing your workers to work on other essential tasks.
Fast Turnaround
A fast turnaround can enhance customer service since you will respond quickly to queries and beat deadlines. This way, you can easily build trust and loyalty with your Arabic audiences, which can result in better customer satisfaction, thus, repeat business.
Some professional Arabic translation providers offer expedited or rush services. You can receive your translated document within a few hours if you contract such companies. A short turnaround can come in handy for urgent requests related to emergency legal or medical records. It can help you increase productivity, save time, and offer prompt services to your Arabic clients.
Accurate Translations
You’ll get accurate results if you hire professional Arabic translation providers. Accurate translations are critical since they help maintain the meaning of your message and make your Arabic audiences view you as an expert in your industry. A correct Arabic translation can do wonders for your brand as it passes the message concisely.
An experienced Arabic translation vendor with quality qualifications is likelier to provide accurate solutions than a new one. This is because a professional agency has a team of native Arabic speakers who clearly understand Arabic cultural and linguistic variations.
An accurate translation is supposed to retain your message and brand identity in a manner that doesn’t offend Arabic speakers. As a result, it has a higher chance of making you earn big in the Arabic market since it will strike a chord with your prospects.
Industry Experts
When it comes to Arabic translation, professional agencies do more than convert your text from one language to another. Usually, these vendors are experts in particular areas, such as legal, medical, education, or entertainment.
An Arabic translation agency that specializes in your industry can be your solution to all your localization needs. With a bit of research, you can find a company that understands the ins and outs of your industry. Selecting a specialist can significantly increase your success rate in the Arabic market. This is because Arabic native speakers can deliver quality translations to target the right audience.
Cost-effectiveness and Consistency
Hiring a professional Arabic translation company to handle your tasks can be cost-effective for your business. A reliable provider works on the principles of transparency. That’s why they do everything they can to be consistent in delivering accurate Arabic translations. To be clear, consistency is what makes an agency stand out among its competitors. So, hire a professional Arabic translation agency that doesn’t make you worry about hidden charges.
Some vendors lure you into a “quotation” trap by promising to return your tasks before the due date. However, they deliver poor quality work that doesn’t meet industry standards, and to make it worse, they charge exorbitantly high fees. On the other hand, a professional translation company will clearly state its rates on the website and charge you accordingly. Its prices are usually more affordable compared to hiring an in-house Arabic translator.
Partner With a Professional Arabic Translation Service Today
An Arabic translation vendor can be your reliable partner in conquering a new market. Selecting the right company might be hectic, but this process will become seamless with some research and effort. So, do your part to ensure you find an efficient, quality-driven professional company to partner with. It’s the only way forward.
Education
How Can You Increase Your Salary with an Online MBA Degree?


An MBA degree is frequently viewed as a ticket to a higher salary, greater job security, and more professional opportunities. With the rise of online education, you can now pursue an MBA from the comfort of your own home, making this prestigious degree more accessible to a broader range of people. In this article, we’ll look at how an online MBA degree can help you earn more money, the advantages of studying for an MBA online, and some of the best MBA programmes.
The Benefits of Pursuing an Online MBA
Online MBA programmes provide a flexible and convenient way to further your education. Online MBA programmes, unlike traditional brick-and-mortar programmes, do not require students to attend classes at specific times, allowing them to work and study at the same time. Moreover, online programmes are frequently less expensive than traditional programmes, making them a more accessible option for many people. Further to that, when compared to traditional programmes, online MBA programmes offer a broader range of specialisations, allowing students to tailor their education to their career goals. Online students have access to a larger network of alumni and professionals, which allows them to form relationships and expand their professional network.
The Impact of an MBA Degree on Career Growth and Earning Potential
An MBA degree can help you advance in your career and increase your earning potential. An MBA is seen as a ticket to a higher salary and more senior positions in many industries. According to recent studies, people with an MBA earn 20% more than those with only a bachelor’s degree. What’s more, an MBA degree can help you develop a broader set of skills, such as strategic thinking and problem-solving, as well as financial management and leadership. Additionally, having an MBA degree can make you a more competitive candidate in the job market because it shows a dedication to professional development and a desire to succeed.
Choosing the Right Online MBA Program
When selecting an online MBA programme, it is critical to consider the institution’s reputation, the program’s quality, and the flexibility of the course offerings. It is also critical to ensure that the programme has been accredited by a reputable organisation, such as AACSB or EQUIS. The University of Queensland Business School offers the best MBA in Australia, for instance. The programme is accredited by AACSB, EQUIS, and AMBA and has been ranked as one of the top MBA programmes in the country. The programme covers a wide range of subjects, including finance, marketing, and strategy, and is designed to help students develop the skills necessary to succeed in business.
Making the Most of Your Online MBA Experience
To get the most out of your online MBA programme, you must be proactive and engage with your classmates and instructors. Participating in online discussion forums, joining study groups, and networking with your classmates can assist you in developing relationships, expanding your network, and gaining a deeper understanding of the material. It is also critical to take advantage of opportunities for practical experience such as internships, projects, and case studies. This will allow you to apply classroom concepts and theories to real-world situations and develop your skills in a practical setting. Furthermore, staying current with industry trends and news will help you stay ahead of the curve and be more competitive in the job market.
Maximizing Your Career Potential after Your Online MBA
Completing an online MBA programme is only the first step towards reaching your full career potential. It is critical to maintain your skills and knowledge by participating in ongoing professional development and networking opportunities. Having a strong online presence can help you stay connected with your peers and build your professional reputation. Finally, it is critical to seek out new opportunities for advancement and to seize any that align with your personal and professional goals. An online MBA degree can help you achieve your goals and increase your salary whether you want to change careers, advance in your current company, or start your own business.
An online MBA degree can be a valuable investment in your future, allowing you to increase your salary, develop your skills, and advance your career. Whether you are just starting out in your career or looking to advance, an online MBA degree can help you achieve your objectives.
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