Tech

6 Ways Retail Technology Can Supercharge Your Sales

Published

2 years ago

May 3, 2021

sylvia J

6 Ways Retail Technology Can Supercharge Your Sales

The challenges presented by the COVID 19 pandemic forced most retailers to readjust their businesses. 2020 saw many retail stores closed across the globe. The main question was what to do next to protect business sustainability.

However, even before the pandemic, most retailers were experiencing less traffic. According to statistics, retail stores were predicted to experience 25% less foot traffic every year. This encouraged retailers to take advantage of the retail technology tools available to them.

These technology tools ensure that shoppers get their items without visiting the physical store. Unfortunately, most retailers don’t know how to use retail technology to drive their sales. Below are ways that retail technology can supercharge your sales:

Using Digital Technology to Understand Consumer Behavior

Before the pandemic, most people preferred online shopping. In 2019, the number of online shoppers had risen to 1.92 billion. This number accounted for 14.1% of all retail purchases worldwide.

With the onset of the pandemic, most countries enforced lockdowns. This led to more consumers turning to online shopping.

Experts have predicted that the changes in consumer behavior will continue as the number of online shoppers keeps increasing. While the adoption of technology in retail stores is not new, retailers need to look for new ways to offer customers an interactive browsing experience when making their purchases online.

Make sure you use technology to understand your customer’s trends and behaviors. This will help you better engage and maintain your customers.

Remember to also invest in retail technology to understand the customer experience better. You should not view digitization as a threat to physical stores. That’s because it’s a compliment to your sales strategy.

Use Retail Technology to Shape the Way Consumers Shop

Most online sales strategies offer clients a more independent shopping approach. However, your digital shoppers still need some help and support. This is especially true for people buying high-ticket and complex goods, such as furniture, jewelry, and electronics.

While chatbot technology has been in existence for a while now, most retailers don’t fully utilize its benefits. As a retail store owner, ensure you use the chatbot function to optimize your customers’ experience with your online brand.

You can also use other retail tech tools, such as augmented reality (AR) and video, to connect with your customers online. These tools are especially valuable when customers are considering high-value purchases online. To do this, you can use Ascentic Retail Engineering to help spark interest, increase engagements and boost sales.

One example of a high-value item is a couple shopping for an engagement ring. A ring is an item of significant sentimental value, and it’s also quite expensive. Such a couple could greatly benefit from AR shopping, where they can easily shop for the right ring from the comfort of their home.

Embrace the Rise of the Dark Store

While the dark store is not exactly a technological advancement, they combine the physical shopping experience with the convenience of shopping online. This helps retailers to optimize the customer experience.

A dark store is a physical hub that can be accommodated in a large warehouse or storefronts, where the retailers are often on the scene showcasing their products. Embracing retail technology to foster innovation will reduce the risk of collapse.

One such innovation is using a live video feed to showcase your products to the customers who are shopping online. This is a safe and effective way to connect with the shoppers while still marketing your products. Dark stores give consumers the confidence they need when making high-value purchases.

This also gives your customers the level of personalization they require, which is only offered in physical stores. On top of the high satisfaction rate, you can also reap other benefits from dark stores. One such service is using the store as a fulfillment center to allow for quicker shipping of products.

Take Advantage of Social Media

In 2020, platforms such as Facebook and Instagram accelerated the use of social media for online shopping. This led to a more significant shift in online shopping. Retailers took advantage of these platforms to advertise their products and allow users to purchase directly from their pages instead of going to their websites.

Ensure you take advantage of virtual shelves to run sales, advertise your products, and link ads. Today, Facebook and Instagram are helping retailers market and sell their products online. This has shifted the attention from traditional marketing methods, such as TV and radio adverts.

Using Data and Analytics to Make More Informed Decision

Data and analytics are more useful today than ever. Collecting data from the supply chain, customers, and online sales will help you better understand your business. You will also be in a better position to know what works and what doesn’t.

Ensure you use data analytics to analyze customers and market trends and predict user behavior. You can measure the volume of customers purchasing your products and the back-end operation of the website. This will help you prioritize the digitization of your analytics and know where to improve to attract more sales.

Using Social and Environmental Awareness

Today’s consumer cares more about environmental sustainability. This puts immeasurable pressure on the retailers to shift to eco-consciousness. To avoid being accused of consumerism, manufacturers have taken the initiative to avoid using materials such as leather and fur. Instead of using plastic as a packaging material, most companies have adopted biodegradable packaging.

Sourcing locally available materials is another way of reducing logistic emissions. Using technology can help reduce the environmental footprint. You can do this by:

Using digitized receipts instead of printed paper ones
Adopting innovative and sensor-based solutions for water and energy consumption
Reverse vending machines
Using conscious consumption technology

The best retail technology will allow your business to adopt eco-friendly processes. Ensure you also use this angle as a marketing tool, too.

Have You Adopted the Right Retail Technology?

Today, most businesses are faced with one condition, evolve or die. This has seen more and more enterprises adopting retail technology to develop their companies. Unfortunately, consumer behavior is constantly changing, and the market is ever-evolving.

Using retail technology can help you oversee complicated manufacturing procedures. It can also help you make an informed decision.

Did you like this article? Check out other posts on our site for more informative tips.

Related Topics:6 Ways Retail Technology Can Supercharge Your Sales

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Tech

What Are The Customized Features Of iTop VPN?

Published

6 days ago

March 16, 2023

sylvia J

What Are The Customized Features Of iTop VPN?

iTop VPN is a VPN service that offers a variety of features to its users. One of the most notable features is the ability to customize your VPN experience. You can choose which server locations you want to connect to, and you can also choose the level of encryption that you want to use. This means that you can tailor your VPN experience to your specific needs.

Split Tunneling

A split tunneling VPN feature is a great way to keep your identity and location hidden when browsing the web. Using a split tunneling VPN, you can ensure that only traffic from your selected applications will go through the VPN. In contrast, all other traffic will go through your normal internet connection. This can be a great way to improve your privacy and security and your internet speeds.

This allows the administrator to specify which traffic is sent through the VPN and which traffic is sent through the regular Internet connection. This is important because it allows the administrator to ensure that only traffic that needs to be protected by the VPN is sent through the VPN.

IP Configuration

This is important because it allows the administrator to ensure that all traffic passing through the VPN comes from a specific IP address. You can use this IP address to identify the user or device connecting to the VPN. This can be useful if you want to change your IP address or if you want to use a static IP address.

Go to Settings > Network & Internet > IP Configuration to access the IP Configuration feature. You can view and change your IP address, gateway, and DNS settings from here.

The IP address is the most important setting here, as it determines where your device can connect to the internet. If you want to use a static IP address, you will need to enter it here. Otherwise, you can leave the IP address as “automatic,” and your device will automatically receive an IP address from your router.

The gateway is the next important setting. This is your router’s IP address and is used to route traffic between your device and the internet. If you’re unsure what your gateway IP address is, you can find it in your router’s documentation. The DNS settings are used to resolve domain names into IP addresses.

Launch on Startup

When you enable the Launch on Startup VPN feature, your computer will automatically connect to the VPN whenever it starts up. This is a convenient way to ensure you’re always protected when using public Wi-Fi or other untrusted networks. You can verify that the VPN is connected by checking the VPN icon in the system tray. If the VPN is not connected, you can manually connect by opening the VPN settings window and clicking the “Connect” button.

To enable the Launch on Startup VPN feature, open the VPN settings window and check the “Launch on Startup” box. You can find the VPN settings window in the Windows Control Panel or by right-clicking the VPN icon in the system tray and selecting “Settings.”

Conclusion

This post has guided you about iTop VPN. Moreover, if you have a smart tv and want access to the apps unavailable in your country, you can use VPN Smart TV. This VPN will be useful for smart tv users who like to watch content on TV.

Tech

How technology is changing the lives of people with disabilities, and improving accessibility and independence?

Published

2 weeks ago

March 9, 2023

sylvia J

How technology is changing the lives of people with disabilities, and improving accessibility and independence?

Technology has made many significant changes in the lives of people with disabilities, providing greater accessibility and independence. With advancements in technology, people with disabilities are now able to live fuller, more inclusive lives. In Australia, the National Disability Insurance Scheme (NDIS) provider Sydney has been instrumental in supporting people with disabilities in accessing the latest technological solutions.

Assistive Technology

Assistive technology is one of the most significant advancements that has changed the lives of people with disabilities. These technologies are designed to help individuals with disabilities perform tasks that would otherwise be impossible or difficult. From mobility aids to communication devices, assistive technology has provided new avenues for people with disabilities to live independently.

Mobility Aids

Mobility aids, such as wheelchairs and mobility scooters, have greatly improved the quality of life for people with disabilities. These devices are designed to provide individuals with increased mobility, allowing them to move around freely and independently. They have been developed with features such as shock absorbers and ergonomic designs, which offer better comfort, stability, and ease of use.

Communication Devices

Communication is vital, and assistive technology has made it possible for people with disabilities to communicate effectively. Communication devices, such as speech recognition software and eye-gaze technology, have revolutionized the way people with disabilities communicate. For individuals who are unable to speak, speech recognition software can translate their speech into text. Eye-gaze technology, on the other hand, allows individuals to use their eyes to control a computer or communication device.

Smart Homes

Smart home technology has also been transformative in the lives of people with disabilities. Smart home devices, such as voice-activated assistants, can control appliances, lighting, and temperature, allowing people with disabilities to manage their homes independently. This technology has been particularly useful for individuals with mobility impairments, as they can use their voice to control devices in their homes.

Accessible Transportation

Transportation can be a significant barrier for people with disabilities, limiting their ability to access education, employment, and social activities. However, advancements in technology have led to more accessible transportation options for people with disabilities. For example, ride-sharing apps have introduced wheelchair-accessible vehicles, allowing individuals with mobility impairments to travel more freely.

Social Inclusion

Technology has also played a significant role in improving social inclusion for people with disabilities. Social media platforms, such as Facebook and Twitter, have made it easier for people with disabilities to connect with others who share similar experiences. These platforms have also helped to raise awareness and understanding about disability issues, leading to greater acceptance and inclusion.

Online Education

Online education has also been transformative for people with disabilities. Many individuals with disabilities face barriers to traditional classroom settings, but online education provides an accessible and flexible alternative. With online education, individuals can learn at their own pace and on their own schedule, allowing them to tailor their education to their specific needs.

The Role of NDIS Provider

The NDIS provider Sydney has played a significant role in supporting people with disabilities in accessing the latest technological solutions. The NDIS provides funding for assistive technology, such as mobility aids and communication devices, to eligible participants. This funding has enabled individuals with disabilities to access the latest technology, improving their quality of life and independence.

The NDIS provider has also supported the development of new technologies and solutions for people with disabilities. They have worked with technology companies and other stakeholders to identify areas where technology can be used to support individuals with disabilities.

In summary, technology has transformed the lives of people with disabilities, providing greater accessibility, independence, and inclusion. Assistive technology, smart homes, accessible transportation, social media, online education, and other advancements have made it possible for people with disabilities to live fuller, more inclusive lives. The NDIS provider has been instrumental in supporting individuals with disabilities in accessing the latest technological solutions and promoting the development of new technologies. As technology continues to evolve, we can expect even more significant advancements in the field of disability support.

Tech

Ai Food Delivery With Robots In Restaurants

Published

2 weeks ago

March 6, 2023

sylvia J

Ai Food Delivery With Robots In Restaurants

Ai food delivery robots are the new way to get your food delivered right to your door. With these robots, you can deliver your food faster and more accurately than ever. And it can increase your restaurant profits with many other benefits.

AI Powered Food Delivery Robots are the latest innovation in food delivery, changing how restaurants deliver food. These robots are equipped with sensors and artificial intelligence that allow them to navigate their way through restaurant kitchens and dining rooms, avoiding obstacles and making their way to their destination.

Once the robots arrive at your table, they’ll use their sensors to identify and deliver your order. And, because AI powers them, they’re constantly learning and improving, so they’ll get better at delivery every time they’re used.

AI-Powered Food Delivery Robots

The ORION STAR robots are designed to work in conjunction with restaurant staff, seamlessly integrating into the existing workflow. The robots are dispatched to the customer’s table when an order is placed. Once the food is delivered, the robots return to await their next delivery.

AIPowered Food Delivery Robots offer a number of advantages over traditional restaurant service:

They can operate autonomously, freeing up restaurant staff to focus on other tasks.
They are more efficient than human servers, meaning that orders can be delivered faster and with fewer mistakes.
They are a novel addition to the dining experience that is sure to delight customers.

If you’re looking for a cutting-edge way to improve your restaurant’s service, AIPowered Food Delivery Robots are the way to go.

Use of AI-Powered Food Delivery Robots in Restaurants

The restaurant industry is one of the most rapidly evolving sectors. In the past decade, we have seen the rise of food delivery robots. Currently, the main type of robot used in restaurants is food delivery robots.

Food delivery robots are the most popular type of robot in restaurants. The robots are also equipped with a tray that can hold multiple dishes. The robots are used to help customers who are dining in the restaurant.

How AI-Powered Food Delivery Robots are Changing the Restaurant Industry

A new trend in the restaurant industry is using robots to deliver food. There are several companies that are already using robots to deliver food, and the results have been impressive.

Conclusion

We hope you learned about food delivery robots in the best way through this post. Robot waiters are nothing new. They’ve been around for years in various forms and applications. But what is new is the idea of using them for food delivery in restaurants.

The idea of having robots deliver food to customers’ tables is one that is gaining traction in the restaurant industry. There are several reasons for this, but the most important one is that it can help improve the efficiency of service.

Another reason why robots are becoming more popular for food delivery is that they can help to improve the customer experience. The most compelling reason to use robots for food delivery is that they can help to reduce labor costs. A recent study found that labor costs can be reduced by up to 30% when robots are used for food delivery. And it’s only a matter of time before they become a common sight in restaurants around the world.