The challenges presented by the COVID 19 pandemic forced most retailers to readjust their businesses. 2020 saw many retail stores closed across the globe. The main question was what to do next to protect business sustainability.
However, even before the pandemic, most retailers were experiencing less traffic. According to statistics, retail stores were predicted to experience 25% less foot traffic every year. This encouraged retailers to take advantage of the retail technology tools available to them.
These technology tools ensure that shoppers get their items without visiting the physical store. Unfortunately, most retailers don’t know how to use retail technology to drive their sales. Below are ways that retail technology can supercharge your sales:
- Using Digital Technology to Understand Consumer Behavior
Before the pandemic, most people preferred online shopping. In 2019, the number of online shoppers had risen to 1.92 billion. This number accounted for 14.1% of all retail purchases worldwide.
With the onset of the pandemic, most countries enforced lockdowns. This led to more consumers turning to online shopping.
Experts have predicted that the changes in consumer behavior will continue as the number of online shoppers keeps increasing. While the adoption of technology in retail stores is not new, retailers need to look for new ways to offer customers an interactive browsing experience when making their purchases online.
Make sure you use technology to understand your customer’s trends and behaviors. This will help you better engage and maintain your customers.
Remember to also invest in retail technology to understand the customer experience better. You should not view digitization as a threat to physical stores. That’s because it’s a compliment to your sales strategy.
- Use Retail Technology to Shape the Way Consumers Shop
Most online sales strategies offer clients a more independent shopping approach. However, your digital shoppers still need some help and support. This is especially true for people buying high-ticket and complex goods, such as furniture, jewelry, and electronics.
While chatbot technology has been in existence for a while now, most retailers don’t fully utilize its benefits. As a retail store owner, ensure you use the chatbot function to optimize your customers’ experience with your online brand.
You can also use other retail tech tools, such as augmented reality (AR) and video, to connect with your customers online. These tools are especially valuable when customers are considering high-value purchases online. To do this, you can use Ascentic Retail Engineering to help spark interest, increase engagements and boost sales.
One example of a high-value item is a couple shopping for an engagement ring. A ring is an item of significant sentimental value, and it’s also quite expensive. Such a couple could greatly benefit from AR shopping, where they can easily shop for the right ring from the comfort of their home.
- Embrace the Rise of the Dark Store
While the dark store is not exactly a technological advancement, they combine the physical shopping experience with the convenience of shopping online. This helps retailers to optimize the customer experience.
A dark store is a physical hub that can be accommodated in a large warehouse or storefronts, where the retailers are often on the scene showcasing their products. Embracing retail technology to foster innovation will reduce the risk of collapse.
One such innovation is using a live video feed to showcase your products to the customers who are shopping online. This is a safe and effective way to connect with the shoppers while still marketing your products. Dark stores give consumers the confidence they need when making high-value purchases.
This also gives your customers the level of personalization they require, which is only offered in physical stores. On top of the high satisfaction rate, you can also reap other benefits from dark stores. One such service is using the store as a fulfillment center to allow for quicker shipping of products.
- Take Advantage of Social Media
In 2020, platforms such as Facebook and Instagram accelerated the use of social media for online shopping. This led to a more significant shift in online shopping. Retailers took advantage of these platforms to advertise their products and allow users to purchase directly from their pages instead of going to their websites.
Ensure you take advantage of virtual shelves to run sales, advertise your products, and link ads. Today, Facebook and Instagram are helping retailers market and sell their products online. This has shifted the attention from traditional marketing methods, such as TV and radio adverts.
- Using Data and Analytics to Make More Informed Decision
Data and analytics are more useful today than ever. Collecting data from the supply chain, customers, and online sales will help you better understand your business. You will also be in a better position to know what works and what doesn’t.
Ensure you use data analytics to analyze customers and market trends and predict user behavior. You can measure the volume of customers purchasing your products and the back-end operation of the website. This will help you prioritize the digitization of your analytics and know where to improve to attract more sales.
- Using Social and Environmental Awareness
Today’s consumer cares more about environmental sustainability. This puts immeasurable pressure on the retailers to shift to eco-consciousness. To avoid being accused of consumerism, manufacturers have taken the initiative to avoid using materials such as leather and fur. Instead of using plastic as a packaging material, most companies have adopted biodegradable packaging.
Sourcing locally available materials is another way of reducing logistic emissions. Using technology can help reduce the environmental footprint. You can do this by:
- Using digitized receipts instead of printed paper ones
- Adopting innovative and sensor-based solutions for water and energy consumption
- Reverse vending machines
- Using conscious consumption technology
The best retail technology will allow your business to adopt eco-friendly processes. Ensure you also use this angle as a marketing tool, too.
Have You Adopted the Right Retail Technology?
Today, most businesses are faced with one condition, evolve or die. This has seen more and more enterprises adopting retail technology to develop their companies. Unfortunately, consumer behavior is constantly changing, and the market is ever-evolving.
Using retail technology can help you oversee complicated manufacturing procedures. It can also help you make an informed decision.
Did you like this article? Check out other posts on our site for more informative tips.
What is a Google Verification Code?
Google is a worldwide popular system for simplifying Internet experiences. It started as a search engine system and browser. However, nowadays, it has stepped forward away from a simple browser. Today, Google is a system of tools and services for pleasant and convenient surfing on the Internet.
It offers the following tools:
- a search engine;
- an email (Gmail);
- a word processor that functions online and uses cloud technology to save files (Google Docs);
- a cloud storage service for photos, video, and other content;
- Google Maps;
- calendars for scheduling workdays, etc.
The system provides users with all the necessary tools to make their lives truly comfortable, enjoyable, and accessible. For example, multipurpose plugins can be installed to simplify or improve various processes. To enjoy Google services, users should create a Google account. Here, a verification procedure stands as a mandatory step to unlock a whole range of possibilities.
That is, to prove the identity and make an account valid, a newbie should receive a Google account verification code. For this, a newcomer should enter a phone number since it is sent to a mobile phone. Alternatively, new clients can use a fake phone number for Google verification. Below, we’re going to consider this issue in more detail.
What is a Verification Code?
This is a special message that can consist of numbers, letters, or combined. It is used to:
- confirm that a user is a human, not a bot;
- keep information safe;
- synchronize services on several devices;
- improve the level of security and keep user data protected from hacker attacks.
Ways to Receive a Google Verification Code
A user can get a verification code for Gmail via the following means:
- if using Google authenticator;
- when Google texts a verification code to a mobile phone;
- if you have 2-step authentication.
Cases when Code Authentication is needed
Users need to enter verification codes in the following cases:
- password reset. If the user wants to change a password, the code is sent to the number specified upon registration.
- as part of 2-step authentication. In this case, an improved system of account verification is applied.
- signing in to a new device. When you log into your account via a new gadget, the system will require proving your device via a Google account security code.
- creating a new account. Verification codes are always sent when newbies register new accounts in the system. Thus, they link mobile devices to newly created accounts.
Ways to Bypass Google Authentication with Phone Code
Nowadays, hacker attacks, data leakage, and other illegal actions toward users and their personal information are frequent cases. Hackers manage to pick the keys to any service. Thus, many Internet users are afraid of entering their real data. So, here’s a question arises: is it possible to avoid specifying a real mobile number?
Fortunately, yes. A virtual phone number is a secure solution for your pleasant and safe stay on the Web. It is a fake mobile phone purchased on the Internet from specialized service providers. The option has lots of benefits:
- The main pro online numbers give is the feeling of self-protection when surfing the Internet. No risk of blackmailing, stalking, or harassment. By entering a fake online phone, users secure themselves from all sorts of right infringement on the Web. Even if the account is hacked, and fraudsters have got your personal data, you won’t feel abused since the information is not real.
- No physical equipment is needed. Users do not need smartphones, SIM cards, or whatever to handle such phones. It is possible to set and manage your number via a PC or any other device. So, the account will be linked to the phone number but not the hardware.
- No loss of data due to relocating. If you move to other countries, a phone number stays with you since it is controlled via an Internet account.
- Multiple account creation. The system allows creating only a few accounts per number. Buying a virtual phone is an excellent way out for users who need more Google accounts.
- A wide variety of options. Service providers offer rich catalogs with hundreds of phones. Clients can pick the numbers of both native and foreign states.
Other pros of using an online number of foreign states include access to websites with local restrictions and a wider audience for communication, making new acquaintances, and business development. Note that the price of virtual phones is moderate and more cost-effective if compared to roaming or burner phones.
As mentioned above, specialized Internet resources are engaged in providing such services. To buy online phones, users should find a trusted service provider, register an account, and make a purchase. Note that the number of phones is not limited. Clients can buy one of several numbers. To activate the phone, clients should pay for a number and the subscription for the required period.
Nowadays, the Internet is rather insecure. To protect yourself from scammers and improve security, it is recommended to avoid entering real personal data. Online numbers come as an excellent alternative. They are cost-effective, secure, and convenient to manage. Virtual phones will provide users with a wider range of opportunities for browsing Internet portals.
Why CNC Machines Are Essential For The Modern Cutting And Engraving?
CNC machines are computer-controlled devices that can cut metal into any shape. They are so precise and produce such high-quality cuts that they are used in many industries, including aerospace, automotive, and manufacturing. The article gives an overview of how the process works as well as the pros and cons of using them in all different settings.
What Is A CNC Cutting Machine and How Does It Work?
CNC metal cutting machine is a specialized machine that is programmed to perform repeatable cuts in metal. The metal is typically cut using an abrasive tool, which wears down the metal over time. The CNC machine uses a computer to control the movement of the tool and the amount of pressure applied to the metal. This produces precise cuts with little-to-no wear on the tool or the metal.
Benefits of CNC Machines
The benefits of using CNC machines to cut metal are clear. They can produce incredibly accurate shapes, and cuts that are both clean and precise, and they can be used to make a wide variety of products. Here are five of the most common reasons why businesses use CNC machines to cut metal:
- Precise cuts – CNC machines are able to produce incredibly precise cuts, which means you can get accurate products every time.
- Smooth edges – CNC machines can often remove any irregularities or rough edges from your metal pieces, which results in a much smoother surface.
- Reduced waste – As the machine is able to create very precise cuts, it’s often able to reduce the amount of waste that needs to be removed during production. This saves time and money.
- Uniformity – As the machine is able to create consistent cuts, it ensures that your product is always uniform in terms of shape and size. This leads to improved quality and consistency across your product line.
- Reduced manufacturing costs – As CNC machines are often able to produce high-quality cuts at low cost, they can lead to significant savings over traditional methods of metal cutting.
Types of CNC Machines
There are a few different types of CNC machines, each with its own set of benefits and drawbacks. Here’s a look at the most common types of CNC machines and what they can do:
- Vertical Machining Centers (VMC) are the most common type of CNC machine, and they’re typically used for manufacturing parts in bulk. VMCs can cut metal into any shape or size, and they’re especially good at cutting hard materials like steel. VMCs are also relatively affordable compared to other types of CNC machines, making them a great option for small businesses.
- Horizontal Machining Centers (HMCs) are similar to VMCs, but they’re designed for precision machining. HMCs are usually more expensive than VMCs, but they offer greater accuracy and flexibility. HMCs are often used for manufacturing high-quality parts that require intricate detail, like aircraft parts or medical devices.
- Multi-Axis Machines (MXM) is unique compared to other types of CNC machines because they can move both vertically and horizontally across multiple axes simultaneously.
Comparison to Other Methods of Material Removal
One of the main advantages of using CNC machines for metalworking is their precision. Unlike other methods such as manual sawing or milling, which can produce inaccurate results due to inconsistency in the size and shape of the cut, CNC machines are able to produce precise cuts with little waste. This means that manufacturers can reduce the amount of time and resources necessary to produce finished products. In addition, because CNC machines are computer-controlled, they are also able to repeat certain tasks over and over again without error or slowdown.
Safety Tips for Using a CNC Machine
When using a CNC machine, it is important to take care to follow all the safety guidelines in place. Here are some tips to keep in mind:
-Always use eye and hand protection when operating the machine.
-Always use the correct tools for the job. Do not use makeshift tools or equipment.
-Use caution when moving the machine around – be aware of potential hazards around it, and keep your body positioned so that you will not be hit by moving parts.
-Keep a safe distance from the workpiece – do not touch it if you can avoid it.
-Ensure that the machine is properly grounded and connected to an electrical outlet before starting it up.
Additionally, CNC processes are often faster than other manufacturing methods. This makes them ideal for products that need to be quickly produced, such as toys and other small items.
How Data Activity Monitoring Protects Against Ransomware ?
Ransomware is an attack on data. Can you say that your approach to ransomware prevention is focused on data? According to the 2021 Cost of a Data Breach Report, organizations are increasingly aware of the disruption ransomware can cause — costing up to $4.62 million in escalation, notification, business loss, and response. To combat ransomware, data protection solutions need to play a role in an overall data security and cybersecurity strategy.
How does ransomware work?
Ransomware is a type of malware, an umbrella term for invasive software designed to exploit vulnerabilities to damage computer systems. Attackers use ransomware to encrypt sensitive data belonging to individuals or organizations. Once they encrypted the data, they demanded a ransom in exchange for the decryption key. The victim then uses that key to regain access to the encrypted data.
Ransomware most commonly accesses sensitive data through phishing schemes or phishing emails. Readers mistake email attachments for trusted files. Once they open the file, the ransomware takes over the computer system and gains administrator rights. At this point, the ransomware will encrypt some, if not all, user files. Next, it sends a ransom demanding message to the user.
Break down the challenges of controlling and securing data into three areas:
Defining data: To better understand what needs to be protected, data discovery and classification are necessary. You need to first determine where the data is located and where to move it. It is also important to understand the value and risk of this data in order to properly control and protect it.
Profiling and analyzing data: It is important to have a comprehensive understanding of the risks surrounding data. As such, there is a need for continuous visibility into data usage and changing threats. Good data intelligence gives you contextual insights into our data. It can help you understand the business value of your data and understand who is using it, how often and for what purpose.
Defend and protect data: To cover the base, make access control, data usage checks, data minimization or deletion, and data encryption as core data security requirements. These measures help ensure that the right users have access to the right data at the right time. They can also alert defense teams to any potential abuse and reduce the volume and value of sensitive information.
How to spot ransomware masquerading as a privileged user?
Can you distinguish between normal and abnormal user behavior? For an analyst, a big data extraction performed in a few hours might be typical. More extreme behavior—for example, making tens of thousands of file access requests in an hour—may indicate a ransomware attack. This is why solutions that monitor data, including data usage and access patterns, can be helpful. It can raise alerts and block user activity to mitigate the effects of ransomware. To protect data across hybrid cloud environments, a modern data security solution that is adaptable, intelligent, and connected is required.
An adaptive solution that keeps pace with a growing data environment should provide centralized policy management and enforcement to monitor user activity around sensitive on-premises and cloud data sources. With real-time monitoring of your most critical data, you will be able to log and inspect data activity traffic to detect early signs of ransomware attacks and alert your security team to investigate.
Intelligent Data Protection provides data threat analysis to quickly identify and focus on the most important threats. Advanced analytics, such as machine learning, can provide rich insights to quickly identify and prioritize threats that indicate potential breaches or insider abuse. It can also provide insight into user permissions, which should be regularly reviewed and updated to reduce the attack surface. A key strategy for reducing the impact of ransomware is to limit the amount of data it can encrypt, which means limiting the amount of data that even the most privileged users can access regularly.
Finally, connect modern data protection solutions to support a zero-trust approach that reduces data and product silos for shared insights and faster incident response. Ransomware is a data-centric problem. However, comprehensive protection against ransomware and other threats requires a variety of tools beyond data security. These tools include: identity and access management, user behavior analysis, endpoint protection, data backup and recovery.
A good data backup solution can be easily integrated with other tools. You can share rich contextual insights between IT and security teams. This, in turn, informs stronger data and identity governance. This improves the speed and quality of response to attempted ransomware attacks.
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