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Top 5 Benefits of SMS Marketing

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Top 5 Benefits of SMS Marketing

Over the years, SMS services have been utilized for personal communication. Somewhere along the way, businesses realized that they could use them for advertising too. While some companies already make the most from SMS marketing, others are yet to jump on the bandwagon. They’re wondering if SMS advertising is the right fit for their businesses. Below we expound on some of the benefits of SMS marketing so you can make an informed decision.

Grow Your Business with SMS Marketing

Whether you’re running a start-up or an established business, text advertising will benefit you in many ways. We know there are many modes of advertising out there. Here’s what SMS marketing brings to the table.

High Opening Rate

Promotional messages are often ignored. Think of emails that often go unopened, or even worse – get sent straight to the spam folder. Calls are easy to ignore as well. Many people are apprehensive of calls from unknown numbers. Then there are those adverts that appear when you’re watching online videos. People tend to hit ‘skip advert’ without a second thought.

SMS messages bear the highest opening rate of all. Research shows that over 90% of the messages are opened and read within the first 3 minutes of being received. Compare that to the average 20% opening rate for emails, and it’s a no-brainer. If you’re looking for a communication channel that guarantees your message will be seen, SMS marketing is your best bet.

Budget-Friendly

Compared to other forms of marketing, SMS marketing takes up only a fraction of the cost. TV commercials, newspaper ads, influencer marketing, outdoor advertising, and other conventional marketing methods are costly. Small and medium enterprises can hardly afford them. SMS marketing provides an affordable alternative with a high return on investment.

Unlike an email, an SMS is brief and straight to the point. The recipient can skim through it within seconds and still get the message.

Targeted Communication

In the conventional forms of marketing, you put your message out there and hope that your target market gets it. SMS marketing allows for a more targeted approach. To begin with, how do you build a database of numbers to send texts to?

These are likely to be people you’ve interacted with before. Probably they’re your clients, or they’ve at least enquired about your products. You’re not just bombarding anyone with adverts but reaching out to those who have already consented to receive your messages. Since existing customers are always easier to sell to in comparison to new customers, targeted advertising guarantees a positive return on your investment.

Enhance Customer Engagement

Most adverts just talk to prospective clients without taking a moment to hear from them. With text marketing, you can conduct a survey and actually seek views and opinions about your products. Research shows that 31% of customers respond to SMS surveys. Platforms like https://appointible.com/sms-marketing/ can help you develop a 2-way messaging system where the clients can also write back to you.

Instant Delivery

As far as marketing goes, timing is everything. Sometimes you need to get a message out immediately. You could be announcing a special rush sale to clear old stock or introducing a brand new product. Or perhaps your competitor just released an incentive that you need to counter. When a message needs to be sent right away, SMS marketing is your sure bet.

Conclusion

Text marketing is a valuable addition to any business, especially small and medium enterprises which are often on a tight budget. For nearly every single message you send out, you are guaranteed positive interaction. Remember to give your customers the choice of opting out of the sending list if they wish. This enhances a positive brand image and lets your clients know you respect their space and choices. Opting out remains rare, though – most of them are happy to stay on board and continue interacting with your brand.

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Digital Marketing

6 Factors To Consider Before Hiring A Marketing Team

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6 Factors To Consider Before Hiring A Marketing Team

Marketing is an essential pillar of the business world, as it connects the prospects and the product owners and ultimately converts them into potential customers. This is why selecting a marketing service for your business is essential to decide its future and expanding the sales network.

Significantly if you have just stepped up in the market and are facing a little confusion in the early stages, CandyMarketing.co.uk can help you eliminate that confusion and provide you with solutions to perform business activities effectively.

Today, we will learn some primary considerations when finding the best marketing professional that aligns with your marketing needs. So, without wasting any time. Let’s get straight into it.

Factors to take into account when hiring a marketing team

A dedicated team is always beneficial for long-term marketing support and offers different perks. Firstly, you need to look for the following factors to ensure that your hiring team can cope with any situation.

Experience and expertise: The team must have some prior experience in the relevant industry and have all expertise to handle and prepare strategies according to the current situation.

You can ask them for their previous performance-related samples and case studies to show you their achievements. A reputable service provider is always open to sharing its experience with clients and making them confident about their decision.

Communication is a significant factor that makes or breaks the deal within any industry. Since it’s crucial to have such a supportive, courteous, and communicative team to understand your concerns and address them effectively.

When interviewing the candidates, you need to test their communication skills to find out how tolerant and educated they are. Start an argument, encourage them to participate, and check how they respond to it professionally and efficiently.

Cultural fit: It happens sometimes; companies face disputes when they don’t give importance to their cultural environment and hire employees who are utterly hostile to that culture, and then issues start.

Hiring only those teams who are familiar with or tend to adjust to any culture without any issues is essential. Whether you are Asian, African, or European, culture matters a lot. Hire those who won’t cause any troublesome situations.

Online Mediums: This is one of the most frequently asked questions, how can we find a perfect match for our company? So, here are many paid application services you can buy and post your requirements to find the best talent.

On the other hand, you may use freelance platforms like Upwork, Guru.com, and others to hire dedicated freelance teams on a contract basis. In this way, you can rest assured of the transparency and authenticity of the talent you will employ.

Referrals and Recommendations: This is yet another way to hunt the best candidate for your marketing department without any hassle. You can simply contact other organizations and ask for their referrals and recommendations of such services whom they have had a good experience with in the past and were satisfied.

Moreover, you can use your social media accounts to create a poll and encourage your followers to share their marketing experience and give suggestions. This way, you have multiple options to consider the service you like most.

Budget and ROI: You need to be specific in your budget and consider the investments you are making and their returns. Remember, you can’t afford any losses at that point.

It happens with most organizations that use 80% of their budget and marketing and don’t generate considerable sales from it. So, in order to avoid such a financial crisis, you must hire a team that is professional at its job and help you attain a good return on investments.

What is the average span of contract a marketing team comfortable with? 

Well, there is no specific contract deadline that you should be mindful of. It all depends on your marketing goals. In general, CandyMarketing.co.uk prefer to have long-term contracts to serve the company more effectively. The average span of a marketing contract ranges from 6 months to several years for the company’s betterment.

What questions should be asked when interviewing the candidates?

You can ask the marketing team the following questions during the interview to have evidence of their expertise.

Do you understand the marketing needs of a newly established company?

Do you have any prior experience with companies like ours?

How do you evaluate success?

Are you flexible with our cultural norms?

How do you like to get paid?

How do you utilize social media for marketing?

What is your content creation process?

Are you experienced with Google & Facebook Ads?

How do you get to stay up-to-date with the latest marketing trends?

Conclusion

By utilizing these factors, you simply ease the hiring process and find the best match for your business. Moreover, you can hire CandyMarketing.co.uk without dealing with the complex hiring procedures and get the best outcome.

 

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Digital Marketing

How To Stop Losing Out To The Competition

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How To Stop Losing Out To The Competition

Few things in business are more frustrating than constantly losing out to the competition. It is particularly frustrating when you know that you have high-quality products/services compared to your competitors. However, success in business is about a lot more than product quality (although this is still very important!). Businesses also need to know the best ways to promote their business, stick in the mind of the consumer, and stand out from the crowd. So, if you are fed up with losing out to the competition, here are a few ideas that should help you to become more competitive.

Ask For Feedback

First, asking for feedback from your current customers is a good idea. There might be a clear reason why your business is losing out that you are unaware of, so feedback will give you an idea of the areas of the business that you can improve to become more appealing to your target market.

Determine Your USP

Businesses often lose out to the competition because they do not distinguish themselves and are not bringing anything new to the table. In competitive marketplaces, you need to have a USP to help you stand out and appeal to your target market. You need to think about what makes your products/services and brand different and then lean into this to start appealing to your target market.

Find An Influencer

You will notice that the brands that achieve the highest levels of success are the ones that can reach the largest audience and build credibility. These days, the best way to achieve both of these is with influencer marketing. Having an influencer with a large following recommend your business will help you instantly reach a large audience base and quickly build credibility. This should help you to start attracting many new customers to your business and away from your competitors.

Use Street Advertising

You need high-impact advertising tactics to stand out from the crowd, and street advertising is a proven method. Wildposting involves putting up eye-catching flyers and posters all over town in busy areas, which will help to get your business noticed and stick in the mind of your target market. You will want to work with street advertising experts like manfromuncle.info to develop the best campaigns to help your brand get seen and noticed. This can help businesses of all sizes and in all industries, especially when you locate areas where your target market spends time.

Start A Referral Program

Attracting new customers to your business is tough, especially in competitive marketplaces. One of the most effective methods is to start a referral program. This will encourage your existing customers to recommend your business to their network, which will always result in conversions because people trust recommendations from people in their network. This makes it an effective way to attract new customers and build a positive reputation for yourself.

If you are fed up with losing out to the competition, hopefully, these strategies will help to change your fortunes and allow you to attract customers to your business.

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Digital Marketing

Optimizing Your Website for Search Engines as a Lawyer

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Optimizing Your Website for Search Engines as a Lawyer

As a lawyer, optimizing your law firm website for search engines is essential for driving potential clients to your website. Taking steps to ensure that your website is visible to search engines like Google is the first step in making sure that your website is discoverable. It can include both on- and off-page SEO techniques, such as keyword optimization and link building. With the proper SEO strategies, you can be sure that your law firm website is seen by the right people and get the most out of your online presence.

1. Introduction to Optimizing Your Website for Search Engines as a Lawyer

Search engine optimization (SEO) for lawyers is a powerful marketing tool that can help your law firm stand out in the highly competitive legal industry. SEO helps search engines like Google and Bing find your website and rank it higher in search engine results pages (SERPs). You may boost the visibility of your website and attract more potential clients by optimizing the SEO of your lawyer’s website.

With the right SEO strategy, your law firm website can rank higher in SERPs, allowing you to attract more clients and grow your business while becoming one of the best law firm websites. To optimize your website for SEO as a lawyer, you should focus on creating quality content, optimizing your website for speed and mobile-friendliness, optimizing specific pages for targeted keywords, and building links. By doing so, you may boost the visibility of your website and reach more potential clients, which will help your legal practice grow.

2. Benefits of SEO for Lawyers

As a lawyer, one of the most important things you can do to ensure your online visibility is to optimize your website for search engines.

SEO, or search engine optimization, is a process that helps your website become more visible on search engine results pages. By optimizing your website for search engines, you will be able to reach more potential clients and establish yourself as a leading authority in your field. SEO gives your website more visibility in the organic search results, helping you gain more organic web traffic and leads.

In addition, SEO helps ensure that the content on your site is relevant and helpful to your target audience. It can help you establish a connection with potential clients, which can lead to long-term relationships and referrals. SEO helps to improve your website’s ranking in search engine results pages, which can help you increase website traffic and generate more leads for your law practice.

3. Leveraging Social Media Platforms to Promote Your Legal Practice Online

Social media platforms are essential tools for any law firm looking to promote its services online. From creating a profile on platforms like LinkedIn to engaging with potential clients through Twitter and Instagram, there are many ways to leverage social media to increase visibility for your practice.

Start by setting up profiles on major platforms and ensuring that your content is professional and up-to-date. Make sure you post regularly and keep your followers engaged with helpful content. You can also use these platforms to promote your services, such as offering free consultations or discounts on certain services.

Additionally, you can connect with legal professionals, which can help you build relationships and expand your network. With a little bit of effort, you can use social media to promote your law practice and reach new potential clients.

4. Understanding Keywords and How They Help Your Website

As a lawyer, optimizing your website for search engines is key to success in understanding how to get clients as a lawyer. Keywords play a major role in this optimization process, as they can help you target specific audiences and make your website more visible.

When it comes to law-related keywords, you should focus on phrases related to your practice areas and location. For example, if you are an environmental lawyer in Denver, you may consider targeting “Denver environmental lawyer” or “environmental law Denver” as keywords.

Additionally, you should research the most popular search terms related to the services you offer and use them as keywords throughout your website. By doing this, you can ensure that your website is visible to potential clients who are looking for a lawyer in your area.

Furthermore, optimizing your website for search engines can help you to build trust with potential clients, as it shows that you are knowledgeable about the latest SEO practices and willing to invest in your website’s visibility.

5. Tips for Improving Local SEO Visibility as a Lawyer

When it comes to optimizing your website for search engines as a lawyer, certain factors can help you achieve greater visibility and, ultimately, more leads. One of the most crucial elements is to ensure that your website is optimized for local search. It means that you should be using local keywords and phrases, such as the name of the city or town where your firm is based, in your website copy.

Additionally, you should make sure to include your address and contact information on every page of your website. Including a Google Maps image and link to your location can also be helpful. You should also pay attention to your website loading times and make sure that your website is mobile-friendly.

Finally, it is critical that you consistently update your website content with new and up-to-date content that may be of interest to potential clients in your area.

6. Content Creation Strategies that Improve Rankings in Legal Searches

As a lawyer, optimizing your website for search engines is a crucial step in improving your rankings in legal searches. By optimizing your website, you can ensure that your content is more easily found by search engines, which can help you increase your visibility and reach more potential clients.

To optimize your website for search engines, you should focus on creating high-quality content that is keyword-rich and comprehensive. In addition, be sure to use the most up-to-date SEO tactics, such as SEO-friendly URLs, image optimization, meta descriptions, and more.

In order for your website to rank higher in the SERPs, you should also focus on link-building and other strategies. By putting these tactics into practice, you can be sure that your content is seen by the right audience and raise your ranks in SERPs.

Conclusion

Search engine optimization is a key component of effective internet marketing. Search engine optimization is a complex process that requires close attention to detail. However, as a lawyer, you can be sure your website is optimized quickly and easily by following the tips outlined in this blog post. Take the time to research topics, analyze keywords, ensure quality content, and use URLs and titles that reflect your practice. Optimizing your website for search engines will provide you with the visibility and authority you need to take your law practice to the next level.

However, when it comes to your law firm’s digital marketing needs, you’re better off trusting the professionals. The professional law firm marketing company is dedicated to ensuring that you get the most out of your digital marketing efforts. With this help, you can start to see an influx of leads and clients in no time. They understand the needs of law firms and have the experience necessary to ensure that you reach your goals.

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