Business
How To Create a Customer Feedback Survey (And Why)


Nine out of ten customers read reviews before making a purchase. In a world of instant gratification and anonymous feedback, bad reviews can be an Achilles heel for many businesses.
But reviews are only one side of the story.
And they’re typically either glowing five-star pieces from satisfied customers or downright abhorrent, exaggerated paragraphs on why your product is the worst thing on the planet.
The customer feedback survey is your solution. Every customer wants their voice to be heard.
Why Customer Feedback Surveys Are Important
Customer feedback surveys are a great way of starting a dialogue, finding out what’s going right (or wrong), and helping your customers to feel valued.
Their benefits can be broken down into two areas: customer support and innovation.
Product Development
You’re always iterating on your products.
But it can be hard to know what your customers want. Feedback surveys allow your customers to contribute to your product development directly.
Quality assurance and focus group tests are one thing, but in the end, your customers are probably more familiar with your products than you are. After all, they’re the ones using them on the regular.
Customer Support
Customer happiness and customer support go hand-in-hand. It’s a simple equation: Customers who have a problem and can give feedback about it are much more likely to feel listened to.
Surveys allow you to create a template to gather this feedback without needing to address every incident in isolation.
How to Create a Feedback Survey
We’re not talking hard-core science, here. Feedback surveys can be managed with ease through Google Forms and PowerApps.
And above all, you’ll want to keep your feedback surveys simple and to the point.
Rule Zero: Keep it Simple
Avoid lengthy questions, avoid complicated terminology, and avoid asking anything that isn’t strictly necessary.
You’re more likely to engage a larger audience that way. Mobile-friendliness is important. See here for a case study of a mobile-friendly solution using PowerApps to gather customer data.
Include Optional Segments
Optional dialogue boxes allow customers an extra spot to express themselves. But not everybody has the time or motivation to voice their concerns.
Don’t make feedback sections mandatory. Leave them optional, and your customers will tell you their thoughts – on their terms.
Customer Satisfaction Score
A customer satisfaction score means data you gather after a process is completed. Usually, it’s after they buy something from you.
Here’s an example survey comprised of two questions: a rating, and an optional feedback form:
- On a scale of 0 to 5, how satisfied are you with your experience today?
- Is there anything else you want to tell us?
Customer Effort Score
A customer effect score (CES) measures how easy (or difficult) a buyer’s journey is. Whether they’re trying to return an item, repeat order a product, or get support, it’ll tell you if they’re feeling frustrated with the experience.
A lower effort is always better: The easier it is for customers to get what they want, the more likely they are to use your products.
Measure a CES using a similar scale as above – or simplify it further with “bad”, “average” and “good” categories.
Start Gathering Data
It’s time to step up your customer feedback survey. It’s easier than you think – and automated online tools make analyzing data a breeze.
So what are you waiting for?
Find our article helpful? Have a look at others in our business and marketing categories.
Business
Credit Card Misbeliefs That Can Harm Your Credit Score


Credit cards can be an excellent financial instrument for managing finances if they are used and paid back in a disciplined manner. Credit cards, like most financial products, are subject to a variety of myths and misconceptions, which are not exclusive to credit cards. While some myths prevent users from getting the most out of their credit cards, others lead to improper use of credit cards, which can be detrimental to both your financial health and your credit rating.
This section will provide you busting of some common myths before you go for a sbi credit card apply online.
Credit cards are a gateway to falling into a vicious debt cycle.
Many people are reluctant to use credit cards because they are concerned about sliding into a debt trap. They, therefore, avoid applying for credit cards altogether. The likelihood of sliding into a debt trap, on the other hand, can only be true for individuals who lack financial discipline and/or the ability to manage their impulses to spend. For the others, a carefully chosen credit card combined with disciplined usage and payments would often result in savings, convenience, and lifestyle benefits.
Furthermore, for people who are new to credit, going for a sbi credit card apply online can be a great move for establishing a credit history and working toward the establishment of a high credit score over time. Given that credit card transactions are treated in the same way as loan applications, prompt repayment of outstanding credit card balances has the same positive influence on your credit score as timely payback of any other type of loan. Please keep in mind that persons with no credit history, or a 0 credit score, have a decreased chance of being approved for loans with favourable interest rates and fees.
It is preferable to avoid increasing your credit limit.
Many credit cardholders are reluctant to not only decide about sbi credit card apply online but even avoid increasing their credit limit because they believe that doing so will lead to increased spending and, ultimately, increased debt on their cards. The use of a higher credit limit, on the other hand, can have a significant positive impact on your financial situation if done properly.
It is not only possible to manage financial emergencies with a bigger credit limit, but it also lowers the user’s credit usage ratio, which is the fraction of the total credit limit that is actually used by the card user. A decrease in your credit utilisation ratio will progressively enhance your credit score, which will, in turn, improve your eligibility for credit cards and loans in the future. Maintain a credit usage ratio of less than 30%, as lenders perceive people who exceed the credit limit to be credit hungry, which leads to credit bureaus lowering one’s credit score by a certain percentage point. Those who tend to exceed this limit on a regular basis may request an increase in their credit limit from their current card issuer or consider getting a second card through a sbi credit card apply online.
Inconsistency in bill repayment has no effect on credit score.
Because a credit score is a three-digit numerical representation of a person’s creditworthiness, it is one of the first factors taken into consideration by lenders when analysing any loan application. In light of the fact that a credit score is calculated based on a person’s credit payback history as detailed in their credit report, irregular credit card bill payments can result in a worse credit score, in addition to the accruing of late payment fees and high finance costs. After all of this, a lower credit score can have a negative impact on a credit card user’s future loan and credit card eligibility.
Paying the bare minimum amount due is sufficient.
Many credit card users make the mistake of assuming that paying the minimum due amount is a safe haven for them if they are having problems repaying their total debt on time. This is incorrect. While timely repayment of the minimum amount due by the due date prevents the card user from incurring late payment fees, the card user is still subject to high financing costs, which range between 23 percent and 49 percent per annum on any unpaid balances. Keep in mind that failing to pay even the smallest amount of debt will result in not only further late payment fees but also a negative impact on one’s credit score. Furthermore, failure to pay credit card debts in full may result in the termination of the interest-free period on new credit card transactions until the outstanding debts are fully paid.
Consequently, if you are having problems paying your credit card debt on time and in full, you might consider converting the entire amount owed or a portion of it into a monthly instalment plan. Due to the fact that the interest cost of EMI conversion is significantly lower than the finance charges and that it is available for terms of up to 5 years, converting a credit card bill, either in full or in part, would allow one to make repayments at a significantly lower interest cost and in smaller tranches according to his or her repayment capacity, in addition to saving one from incurring finance charges on new transactions.
Having an excessive number of credit cards is detrimental to your credit score.
Another fallacy that exists in the world of credit cards and for people who are going for a sbi credit card apply online is that having many credit cards can negatively impact your credit score. However, it is the cardholder’s credit score that is influenced by his or her credit card usage and repayment behaviour. Habits such as prompt repayment of credit card debt in full, keeping the credit utilisation ratio (CUR) under 30%, and not filing many credit inquiries, especially within a short period of time, all contribute to the development and maintenance of a good credit score.
Furthermore, having multiple credit cards can be advantageous in a variety of ways, including higher benefits on spending across multiple cards based on their reward point structure, helping to spread out expenses according to each card’s interest-free period, and serving as a backup in the event of loss or theft of the primary card, among other things.
Business
How to Get Your Finances Under Control


There has never been a better time to get a firm grip on your finances and know exactly what is coming to your household by way of money and what is going out. With the cost of living rising all over the world, getting on top of your finances while you still have a chance to sort them out, rather than leaving them until you are so far under is not to be sniffed at.
Check Your Finances Carefully
You must check your finances carefully and cancel any regular transactions that you do not require or that you do not recognize. This may seem odd, but there is a vast number of people that pay monthly subscriptions for things like magazines or gym memberships that they do not use, and this is therefore wasted money that can be put toward something much more beneficial for your household.
Draw Yourself Up a Budget
After you have gone through your finances, you are likely to be aware of the amount of money you have coming in every month and what you have going out on essentials. This is when you need to draw up a list of what is going out and how much money you have left over for things such as food bills, treats, and savings.
It is important that you budget for your treats as living a life without any form of treat, whether it is going out for a meal once a month or the movies, can seem like a hard slog and you are more likely to default on your budget by having no treats and nothing to look forward to at all.
Look for More Economical Options
It is a good idea to look for more economical ways of doing things, whether it is in the form of consolidating your loans, changing utility suppliers, or getting a more economical car. With gas prices rising all over the world and buying a new car out of most people’s financial reach, the next best thing is to look for a second-hand, economical, and reliable vehicle. In fact, many car suppliers offer their very own finance options. For instance, if you were looking to purchase a BMW, regardless of age, mileage, or model you would be able to ask about bmw car finance from that particular garage or showroom, so that you may not have to approach a lender directly.
Batch Cook Meals
When it comes to food bills, you could very well find that you can get on top of these and even save a bit of money by batch cooking your meals ahead of time. This means that you select a few different meals that have very similar ingredients, buy the ingredients fresh and spend a day or an afternoon cooking up meals that you can store in your freezer already portioned up and ready to warm up and eat when you need them.
It is important when doing this that you make sure you have enough containers to store the food in and that they are freezer-proof. You will also require a marker pen so that you can write on the lid of the container the name of the meal you have inside, this will prevent any mystery meals from happening.
Business
Want to Improve Efficiency in Your Business? Try These Methods


Efficiency is all about reducing waste and enhancing opportunities for achieving results with the least expense of effort or resources. The more efficient a business can be, then the higher its profits and the greater its chances for growth and success. If you have found that your business is lacking efficiency and could use some tightening up, there are ways of streamlining your processes and limiting wasted resources. Here are a few methods to help you get started.
Re-Evaluate Your Business Plan
Sometimes the cause of a lack of efficiency comes from the root of your business: the business plan. It’s a possibility that you unintentionally developed a plan that isn’t as efficient as it could be, and now you need to untie the knot that this has created for you. Take the time to sit down and assess your business plan, making changes where necessary, with an eye on making opportunities for greater efficiency. This might mean adjusting your priorities now that you have more information about your milestones and achievements.
Look at Your Finances
A business’ budget should be regularly checked in any case, but if you want to specifically target a lack of efficiency then this is another good place to look. Perhaps you’ve only noticed that a particular facet of your business strategy hasn’t been serving you as it should when you are reminded of it when checking your current outgoings. By frequently reminding yourself of the details of your business budget and what your money is being spent on, you can find more ways of cutting back and promoting efficiency.
Focus Your Marketing
Whether you own a business that deals with other businesses or directly with customers, you will have a marketing strategy. By its very nature, a marketing strategy must be fluid and adaptable, which leaves it open to scrutiny and opportunities for change. You can access professional assistance to make your marketing information go its furthest, for example by using B2B telemarketing services.
Reassign and Merge Roles
If you have employees, consider doing your best to take full advantage of their skillsets. You may have hired someone as your secretary, for example, but if they happen to also be a talented artist you could ask for their input when designing visual assets for a marketing campaign. Don’t limit yourself (or others) when it comes to stretching potential.
Identify and Delete the Extraneous
Set a time period such as a week or two to assess business as usual. Take notes regarding processes and their results. At the end of your set time, look over these notes and see where effort was expended unnecessarily and could have been better allocated elsewhere. For example, if you get a stationery delivery but almost all of your work takes place digitally, then stop wasting your time and money on unnecessary habits. Ignore what you think a business should be like and concentrate on figuring out the most effective way to run your own.
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