Tech
Free automation tools for your website!


In today’s business world, automation tools are already a necessity. It’s in every digital marketer’s interest to deliver as many automated operations as possible to save time and be able to concentrate on other spheres. Keep reading this article to find out some of the free business automation tools that can accompany you on your journey to business advancement.
Email marketing
Email marketing is a strategy of sending commercial messages and newsletters to your customer base via email. This act helps you keep in touch with your audience, update them with the newest releases and communicate any information you find relative or worth sharing. Besides the above, email marketing proved to be high-yielding in revenue. DMA study revealed that every dollar spent on an email campaign turns out to bring 38$ of return. Not bad, right?
The next question is, how to actually implement email marketing into your business? For this, you might want to consider referring to marketing platforms. SendPulse, for example, is a multi-channel marketing platform that you can use to introduce emails to your business’ daily routine. It also enables you to connect with your audience using a preferable channel. Thus, you can create not only email campaigns but also send SMS or messages on social media to pursue various business goals.
Smart widgets
So what are website widgets? They refer to applications that are embedded into your website’s canvas. Depending on their functionality, they provide a more convenient way of website usage, navigation, support, etc. All of them imply simplifying the whole process when it comes to dealing with a website, and as a consequence, they boost users’ experience. Let’s have a look at some types of website widgets and why they can come in handy.
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Pop-ups
Pop-ups are floating boxes that appear on a web page. Some can argue that they are not particularly user-friendly. But then again, they prove to be efficient while attracting leads and increasing conversion. Smart pop-ups can help entice new visitors to stay on a website for a little longer or even to decide in your favor when it comes right down to choosing. Note how BLK&Bold uses a pop-up to offer a discount in exchange for visitors’ data.
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Live chats
Interaction is what makes sales possible. In a shop, personnel is usually the face of a company. Leaving an eCommerce website without the slightest hint of a human touch wouldn’t be an option. This is where live chats come in.
A live chat for a website makes it possible to manage and organize your business flow in an easier way. Moreover, your customers can get prompt replies and support whenever they need them. Such seemingly small details are of great importance if you want to tweak your business to the fullest.
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Chatbots
While live chats require human presence, chatbots can function by default. For example, with 13Chats you can create a suitable scenario that would complement your business strategy and support prospects even outside the working hours. If a customer’s message doesn’t follow the written script, chatbots allow redirecting them to other platforms or support options. Chatbots can be also used as virtual assistants on websites, as in the case of the Liverpool City Council web page.
Sales automation
Sales automation means that you eliminate repetitive and manual tasks from your daily agenda and allow AI to do them instead. For example, Snov.io offers a Customer Relationship Management (CRM) toolbox to generate leads and convert them easily. You can create email drip campaigns, clean email lists for higher deliverability, or even find your prospects with an email finder. All of these and even more are ready to boost your business in no time.
Performance insights
Analyzing and optimizing your website is the right step towards a high conversion rate. Such platforms like Hey Oliver can collect some useful information on your business performance. You can track and monitor your website visitors to figure out more about their interests and preferences. Such data is essential if you are pondering over tailoring personalized offers. This tool also helps identify prospects and increase engagement.
Brand image
Branding and design tools are essential when you want to make an instant impression on your website visitors. Poor design can mess things up even with a well-thought-out business strategy. Luckily, there are some branding and design tools, which are here to transform any website or logo beyond recognition.
For example, Tailor Brands offers free DIY templates, automatic website and logo builders. In addition, you can customize your brand’s domain and email address, which will help you enhance credibility and make a professionalized impression.
Wrapping up
Hopefully, you could find some valuable information in the article to promote your business even further. Among the avalanche of tools and services choose those that would emphasize your business’ uniqueness and increase overall performance in one fell swoop!
Tech
Email Faxing: Protecting Confidential Information


Security and privacy are paramount when it comes to transmitting confidential information. Email faxing is a valuable solution for organizations that must securely send sensitive data without sacrificing convenience. With the help of specialized web-based technology, users can easily send digital documents in their original format while protecting the contents from unwanted access. Fax users are encouraged to explore the different methods of protecting confidential information when email faxing.
User ID and password
User ID and password are the main strategies deployed when using email to fax to secure confidential information. Users have control over their accounts and only share access with other authorized users.
In addition, when setting up a faxing email account, users can activate a two-step verification process (email, SMS), adding a security layer. In addition, using the user ID and password helps users find lost documents if the issue occurs while transmitting documents via a faxing email service.
Access control
Access control enables people to limit who takes a fax, and there are three access levels: the administrator, manager, and user. The administrator can add, edit and delete all users. The manager can only add, edit and delete their account, while the user can only send and receive faxes. This prevents unauthorized people from being able to access confidential information.
Furthermore, once a person sets up a user account with email faxing, the system will keep track of all activity related to that particular user’s account. Anyone who attempts to log into this account from an unknown source will be denied access, and the user will receive an alert prompting them to take action.
Double-encryption
Email faxing enhances confidentiality through double encryption by encrypting the message at least twice and sending it over the internet. The message is first encrypted with a digital certificate, which the sender obtains via authentication.
This encryption provides an additional security layer over data in transit between the sender and receiver. Once the message reaches the recipient, a second level of encryption occurs via the public key signature from their private key.
Audit trail
An audit trail is a feature in email faxing that helps to protect users’ confidential information by recording everything that happens during the faxing process. It records all the events in a fax delivery and reception. Email faxing uses this information to ensure its services meet the customers’ expectations, measure performance, and manage legally required security compliance for its services.
For example, a faxing email customer can send a confidential message via an email faxing web form and email it directly to the recipient. The document is sent in PDF format, which can be viewed by an email fax operator who also performs a scan of the original document and stores it on a secure server along with the PDF delivery copy.
When the document reaches its destination, it is copied immediately by another operator who delivers it to the recipient while performing yet another scan of both copies. Only after completing all these steps successfully will an email fax delivery confirmation be sent back to the sender.
Email faxing is an excellent way of protecting confidential information. It’s relatively simple to set up, helps reduce identity theft, and keeps any sensitive data out of reach. Even if the sender cannot access a secure fax machine or online fax service, using an email address and the appropriate protocol will provide added security for confidential documents.
Tech
How to select an ideal recruitment management software
Recruiting is commonly acknowledged as the most laborious and bureaucratically burdensome task for HR departments. As a result, recruitment management software and applicant tracking systems have gained widespread popularity around the world and have emerged as the go-to campus recruitment solution. Consequently, in the current era of hybrid recruiting, recruiters have transformed from being solely people experts to also encompassing software and technology expertise in their skillset.
In modern times, the effectiveness of a company’s recruitment process relies heavily on utilizing the appropriate hiring software, possessing the technological expertise to strategically employ said software, and successfully achieving hiring objectives. To operate an organization successfully, it’s crucial to initiate the recruitment process correctly.
Recruitment serves as a crucial process for attaining organizational triumph. When selecting recruitment management software, it’s advisable to consider this guide as a roadmap for the recruitment process. This will establish a sturdy and state-of-the-art talent acquisition system.
What is recruitment management software?
With a multitude of recruitment management software tools and top recruiting resources available, it can be challenging to pinpoint the necessary resources to simplify your hiring process. Starting from the beginning, it’s crucial to define what recruitment management software entails. Simply put, recruitment management software (RMS) is a collection of tools created to streamline the recruitment process within an organization.
Additionally, recruitment not only demands a significant amount of time and administrative work but also proves to be a highly competitive process. The competition to secure talent with in-demand skills has fueled interest in sophisticated and intelligent recruiting systems. This leaves minimal room for gut feelings in the hiring process.
Recruitment Management Software (RMS) is a fundamental set of tools utilized for managing the recruitment process and is arguably the most critical core system within the Human Resources (HR) department. In today’s competitive job market, especially for individuals with highly sought-after technical skills, there is an increasing demand for sophisticated recruiting tools. These tools are designed to enhance the efficiency of recruiters and job seekers alike.
An RMS automates routine recruitment tasks and supplements the return on investment of an Application Tracking System (ATS). While an ATS primarily posts job openings and tracks the application process, an RMS takes it a step further by automating manual tasks, facilitating candidate engagement, and improving candidate-job matching.
Top 4 advantages of a recruitment management software
Enhances the productivity of recruitment
In traditional recruitment processes, recruiters are typically limited to conducting recruitment activities within a physical office space, or in some cases, must resort to manual paper-based processes. This can result in decreased productivity and increase the likelihood of human error. However, by providing recruiters with access to all hiring data from a single platform, a recruiting software tool can enhance productivity, streamline the process, and reduce the risk of human errors.
Better efficiency and interaction
In a competitive field like recruitment, it’s crucial to minimize the time-to-hire, maintain a quick response time, and communicate seamlessly with both HR and potential candidates. Delayed communication can result in losing qualified talent to competitors. By implementing a hiring management system, the entire recruitment process can be streamlined, allowing recruiters to collaborate with their team, keep candidates informed at every stage, and significantly reduce any delays in the process.
Standardize candidate data
The thought of manually reviewing, storing, and organizing numerous candidate documents on paper is not only time-consuming but also wasteful of valuable HR resources. However, by utilizing online recruitment software, recruiters can efficiently store candidate data digitally and easily retrieve the necessary information when required. This not only saves time but also helps to conserve valuable resources within the HR department.
Automates the procedure of recruitment
The benefits of recruitment management software are apparent and worth highlighting. By implementing recruitment management software, the manual and tedious tasks associated with recruitment can be automated, freeing up recruiters to focus on more critical aspects of the hiring process, such as conducting in-depth interviews with candidates. This empowers recruiters to take greater control of the human side of the hiring process and ultimately leads to better hiring decisions.
Selecting a recruitment management software
Selecting the right recruitment management software for your campus recruitment solution is crucial but can also be a daunting task. The challenge lies in identifying the software features that are essential versus those that are superfluous. How do you distinguish between the two?
Differentiate between your business’ wants and requirements
To optimize the benefits of your HR recruitment management software, it is essential to distinguish between your business’s core requirements and its “wants” and “needs.” Analyze your workflow and business processes, identify any missing links, and determine what features could enhance the efficiency and streamline your recruitment process.
Discover the tools and features that will set your enterprise up for future victory
Choosing the right recruitment management software requires assessing your business needs and identifying the functionalities that will enable the success of your recruitment strategy. You should consider questions such as whether you want to reduce costs and streamline the candidate experience, understand your recruitment trends and data, or facilitate remote hiring. With so many features and tools available, focusing on your core needs can help you find the best recruitment management software to set your business up for success.
Ensure a seamless integration
Yes, integration capabilities are crucial when choosing recruitment management software. Having a system that seamlessly integrates with your existing HR and business platforms can save time, reduce errors, and improve overall efficiency.
Empower your procedures with the power of mobility
Choosing recruitment software that is accessible from anywhere and at any time can revolutionize a company’s recruitment efforts. Mobile recruitment allows recruiters to manage the hiring process in real time, whether from the office or on the go. With a mobile-friendly RMS, recruiters can access all the software’s capabilities with the added advantage of mobility.
Final thoughts
That’s a great point! It’s important to do your research and understand the features that will be most beneficial to your organization’s recruitment strategy. Consider factors such as cost, ease of use, scalability, integrations, mobile capabilities, and data analytics. By taking the time to evaluate your options and make an informed decision, you can ensure that the recruitment management software you choose will support your hiring goals and drive success for your business.
Tech
What Are Some Low-Cost Methods To Purchase SSL Certificate?


An SSL certificate can be purchased as straightforwardly as any other product from your preferred online retailer. To complete the purchase ssl, you need only do the following:
- Locate a trustworthy vendor
- Determine which certificate best fits your needs
- Fill out a short registration form
- Provide payment information
- Hit “Buy.”
It’s not a piece of cake! The most difficult parts of getting an SSL certificate are finding a reliable seller and deciding which certificate to use.
Why? Because SSL certificates come in a dizzying array of varieties, warranties, pricing points, verification methods, site seals, and validity periods, and are sold by more than 50 different certificate authorities, hundreds of various sub-brands, and thousands of other vendors.
Without further ado, let’s learn how to purchase ssl, including what to search for and where to find it at the lowest price.
Identifying Features For SSL Certificate Purchase
There are several considerations to make before purchasing an SSL certificate. Here are the most important things to consider when buying an SSL certificate.
Brands
Despite dozens of CAs from which to choose, only a select few have widespread recognition and respect across browsers as reputable providers of SSL certificates. Few have widespread recognition and confidence among browser users, substantial brand equity and credibility, and top-notch customer service.
Price
The cost of an SSL certificate depends on several factors, including the popularity of the brand it represents, the features it offers, the type of verification it uses, the length of its warranty, the aesthetics of its site seals, and the quality of its customer service. Top-quality SSL certificates from trusted vendors start at $13 per year and can cost as much as $5,000.
Warranty
Except for free SSL certificates, all others are backed by a guarantee. In a way, it’s not unlike buying insurance: The CA compensates the victim for data theft caused by the SSL certificate’s weak encryption. There is a range of $1.75 million to 10,000 dollars beginning with the warranty. When cybercrime lawsuits arise, such warranties help to shift liability from the website owner or business to the certificate authority (CA).
The Official Site Seal
Sometimes called “trust logos,” site seals are little pictures that serve as trust indicators. You’ll find your SSL certificate and CA details there. There are two types of site seals: static and moving. Dynamic trust logos differ from static site seals in allowing users to interact with the logo and learn more about the site’s security measures.
Commercial CAs typically offers these seals at no extra cost by purchasing an SSL certificate. Placements of trust symbols include webpage footers, shopping carts, login areas, and those immediately adjacent to online forms. They’re crucial for gaining the confidence of buyers.
Locations of Available Goods
SSL Certificates can be purchased via the certificate authority, the hosting provider, or a third-party reseller. Certificate resellers save money by buying certificates in bulk and then passing those savings on to their consumers.
Does Enabling An SSL Certificate To Take Some Time?
For new SSL Certificate installations, one of the preliminary procedures is validation. It would be best to renew your SSL well before its expiration date to give yourself time to resolve any unforeseen problems, such as a lapsed domain or incorrect WHOIS details.
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