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Benefits of Producing High-Quality Branded Videos

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Benefits of Producing High-Quality Branded Videos

Nowadays, companies deploy a variety of marketing tactics to gain traction. It is often confusing for companies to determine the best marketing tools they need to promote their company.

While there is no answer etched in stone, a variety of marketing tools integrated and used together can fetch better results. A single marketing tool alone cannot aid all your online marketing efforts.

However, branded video communication is a great way to promote a company and drive business. It is noted that videos are proven to be more effective as they effectively capture the audience’s attention while being highly informative.

High-quality branded videos with a good content strategy and SEO (search engine optimisation), you can maximise your company’s ROI (return on investment) and achieve your desired results.

But, what does video production cost?

The cost of video production depends on multiple factors such as the script, quality, actors, length, and the video’s purpose.

However, a well-made video can yield a higher ROI and recover its cost while achieving the desired result. cv writers

Here are some benefits of getting a branded video produced for your company.

Increased Traffic

One of the primary objectives of creating and distributing online content is to boost traffic to your website or other websites. Because videos account for one-third of all web traffic, it is critical to include branded videos in your company’s marketing activities.

The films are far more entertaining and effective at expressing the company’s message to the target audience, resulting in increased sales conversions.

Not including videos on your company’s website means losing potential clientele that the company will likely gain because of the video.

Video Sharing

Once you have utilised the resources and published a high-quality video on the company’s page, the social media’s algorithm will do the rest. The algorithm of various social media platforms favours the video content more in comparison to standard photos.

This helps you gain more impressions and views, and it increases the overall engagement with the target audience. The increase in engagement allows the company to establish its brand presence and awareness and gain more followers.

Moreover, if the brand video makes a statement, it could gain organic traction as many people will like the video and share it amongst their peers and social feeds. Social media and the people on it love video content.

Better SEO Ranking

SEO ranking matters when your company is trying to sell or establish a brand’s presence organically. However, unlike other marketing tools that are like a sprint, SEO is a marathon.

It takes time to grow organically and scale a company’s online presence.

The commercial videos aid your company’s SEO efforts by boosting the rankings of your websites by showing the video more often in result pages and higher rankings.

So, now, if any of your target audiences use Google to look up information about your business, it is likely that they will find your website or the video over competitors.

If you regularly publish videos on the company’s website and social media platforms using proper subtitles and titles, it increases your chances of gaining more organic traction.

Effective SEO efforts can help establish an online presence and get your company one step ahead of the competition.

Create Brand Awareness

The messages you provide in your video content must be educational, entertaining, and appealing to all customers. Another advantage of integrating corporate video production into your company’s marketing arsenal is creating and maintaining brand awareness.

Visuals and audio may make a world of difference and keep viewers engaged throughout instead of navigating through pages of texts. Make sure your marketing content and videos resonate with your target market when you want to create a lasting impression.

You can Re-Use the Videos

One of the best things about video content is that you can use it again on other platforms and in different contexts. Once you have the final video, it does not end there; you can edit the videos further and use them again.

If you have longer video content of your company’s products, you can divide the video into smaller parts and publish it separately. If planned carefully, each video can be used multiple times. This will give you ample content to post on different platforms and help to increase the ROI.

For instance, if you get a video of your product line-up produced, you can publish the whole long-format video on Youtube, Facebook and the company’s website. And post the shorter cut videos of each product to drive promotions of short-video platforms such as Tik-Tok, Instagram and Snapchat.

Bottom Line

After reading the benefits of branded videos, one must wonder ‘what does video production cost?’. The cost of a basic video production starts from a thousand dollars, and then the sky’s the limit. You can scale up the video production as per your budget and desired quality.

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Streamline Your Workflow with Customized Spreadsheet Templates

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Streamline Your Workflow with Customized Spreadsheet Templates

Spreadsheets are incredibly versatile tools that can help you organize, analyze, and display data. With an excel download of a customized template, you can streamline your workflow and make it much easier to manage your tasks. In this article, we’ll explore the benefits of using customized spreadsheet templates, different types of templates available, and how to create your own. We’ll also discuss how to find and download templates, customize them to your needs, and share them with your team. Let’s dive in!

Why Use Customized Spreadsheet Templates?

Customized spreadsheet templates can save you a lot of time and effort, while also offering several other advantages:

  • Save time: Using a pre-built template means you don’t have to create a spreadsheet from scratch, allowing you to focus on inputting and analyzing data.
  • Improve accuracy: Templates help ensure consistent formatting and formulas, reducing the likelihood of errors.
  • Enhance collaboration: Sharing and collaborating on templates with colleagues can make it easier to maintain consistency and keep everyone on the same page.

Types of Spreadsheet Templates

There are countless types of spreadsheet templates available, suited for various purposes. Here are some common categories:

  • Budgeting templates: These templates help you manage your personal or business finances by tracking income and expenses.
  • Project management templates: Organize and monitor your projects with templates that include timelines, milestones, and task assignments.
  • Inventory management templates: Keep track of inventory levels, sales, and orders with these useful tools.
  • Data analysis templates: Simplify the process of analyzing and visualizing data with templates designed for charts, graphs, and other forms of data representation.

Creating Your Own Spreadsheet Template

If you can’t find a template that fits your needs, you can create your own. Follow these steps to create a customized spreadsheet template:

  1. Start with a blank canvas: Open a new spreadsheet and consider the layout, formatting, and features you want to include.
  2. Use consistent formatting: Apply a uniform style to your template, such as font type, size, and color, to make it visually appealing and easy to read.
  3. Include clear labels and instructions: Ensure that users understand how to use the template by providing detailed labels and instructions for each element.

Finding and Downloading Templates

There are many resources available for finding and downloading spreadsheet templates:

  • Official resources: Microsoft Excel and Google Sheets both offer a wide range of templates on their respective websites.
  • Third-party websites: Many websites offer free or paid templates created by professionals or other users. Just be cautious and ensure the source is reputable to avoid downloading malicious files
  • Customizing Downloaded Templates

Once you’ve found a template that meets your needs, you can customize it to better fit your specific requirements:

  1. Adjust formatting: Change the font, colors, or other visual elements to align with your personal or company branding.
  2. Add or remove elements: Modify the template by adding or removing columns, rows, charts, or other components as needed.
  3. Personalize with branding: Incorporate your company logo, name, or other branding elements to give the template a unique and professional look.

Sharing and Collaborating on Templates

Collaboration is essential in many work environments. Here’s how to share and collaborate on spreadsheet templates:

  • Cloud-based solutions: Platforms like Google Sheets and Microsoft Excel Online allow for real-time collaboration and sharing of spreadsheet templates with multiple users.
  • Version control: Utilize version control tools to keep track of changes made by different team members and avoid losing crucial information.

Keeping Your Templates Updated

To ensure your spreadsheet templates remain useful and efficient, it’s important to keep them updated:

  • Regular reviews: Schedule periodic reviews of your templates to ensure they still meet your needs and make any necessary updates.
  • Incorporate feedback: Ask your team members for feedback on the templates and implement their suggestions to improve their effectiveness.

Conclusion

Customized spreadsheet templates can significantly streamline your workflow by saving time, improving accuracy, and enhancing collaboration. With various types of templates available, you’re sure to find one that suits your needs, or you can create your own. Remember to customize your templates, share them with your team, and keep them updated to ensure they remain effective tools for managing your tasks.

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What is CPQ Software?

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What is CPQ Software?

Every company needs to deliver relevant offers to customers quickly. Businesses that sell products with great features often face difficulties. The CPQ software can help solve this problem. Reliable software facilitates individual orders, saves time for sales representatives, and reduces costly errors.

Configure, Price, Quote: Overview

It is a business practice that has been used for decades. Thanks to modern innovations, it has been updated and is an indispensable tool. The number of products that are easy to configure is constantly increasing. The rules and application principles are getting more complex.

Regular sellers are constantly challenged as they struggle to determine correct and fair prices. The CPQ software generates quotes, and offers for individual products, calculating prices automatically. Using this tool allows for advanced and complex pricing with the company’s needs in mind.

The system can be used by retail consumers on a daily basis. For example, the Starbucks app provides the ability to customize a drink, determine the price using a preset algorithm, and specify the final cost. Thus employees spend much less time at the cash register and more time making drinks. That’s how the company’s revenue increases.

Key Advantages

If you use the CPQ tool, you can dynamically evaluate products and services by setting individual settings. This saves time and increases the productivity of sales centers. Costs and errors are reduced, thereby increasing customer service time. CPQ ensures that configuration, rules, and templates can be used to eliminate unfulfilled and problematic orders.

Using this software provides companies with these capabilities:

  • creation of individual settings;
  • ensuring data exchange within the company;
  • elimination of certain restrictions;
  • regulation of pricing.

Pricing and quote settings are needed when products are set up above a level of complexity. A simple chart will be able to cover everything you need. There are many customizable options that fit today’s market.

Using CPQ Solution in Business

Many consumers interact with this software when buying different things. Pricing is simple and is included in the basic settings. This application is used to sell a variety of products. With CPQ, salespeople can sort through the requirements of potential customers and develop customized configurations in real-time.

The customer gets the options they need. At the same time, the price will be fair and accurate. In addition to dynamic pricing, you need to make sure the products are compatible. When you set up an enterprise resource planning system, it will be impossible to add analytical data features without storage.

CPQ modules offer customers a great choice. When developing an application, you need to think through all the ways that the users will try to break the system with. The management needs to be sure to rule out all options. Getting the order doesn’t always mean that it’s beneficial for the company. It is important to rule out unprofitable configurations. CPQ software works in three stages:

  • configure;
  • price;
  • quote;

Each step starts a separate process. The rules apply to the input data. We should look at each step in detail for a better understanding.

Configure

Users of the order configuration system can observe that this is not a complicated process. Check the boxes on the selected parameters. The software constantly monitors the selection of rules that determine the pricing. Sometimes selections in one area can override selections in another.

The settings should be consistent with the product. For example, when setting up a vehicle, the maximum weight must be considered. Choices can also be mutually exclusive. Limits are set in advance, and the system can be accurate if the limits are complete. Properly configured software allows you to set up feasible and legitimate orders.

Price

The manual pricing process can be affected by errors. In CPQ software, prices can be updated in real-time. When options are added to the base model, prices will easily be adjusted as the user’s choices change.

For example, the tax software has a feature that displays increases and decreases in refunds. CPQ prices are displayed in the same way.

Quote

Completing the price and configuration makes a sales quote simple as the customer receives the price. Most often when selling, the salesperson receives the CPQ results and uses them to form different offers. These are then communicated to the customer for the purpose of discussion and negotiation.

The software can add value, automate the process, and send emails with detailed offers. The information is rule-based and can include data from other parts of the business.

Conclusions

It is very important to use software such as CPQ. The most important thing is to ensure quality service, provide a wide range of choices, and manage prices. Integration with other systems will improve the quality of sales fulfillment.

You can also use programs like Pandadoc to settle the paperwork. Any company must keep up with the market. Modern innovations are used everywhere and are significantly changing the technology of sales. Installation of modern software will have a positive impact on the development of the company.

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Here’s How Expense Management Software Can Help Your Business Save Time and Money

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Here's How Expense Management Software Can Help Your Business Save Time and Money

Expenses are part of every business and are also one of the deciding factors of profit or loss. Owing to its high importance, accuracy in the calculation is necessary. Simultaneously, increasing the number of transactions with growing business further requires speed with accuracy. The combination of these two makes the task tedious and requires digital help. Automated digitised tools are typical rescuers, performing the formerly mentioned two functions along with added benefits.

How Does Expense Management Software Saves Time and Money?

The urgent need for the software is increasing due to its suitability. Using expense management software for small business to large enterprises produces fruitful results and helps in efficient accounting. The different benefits of saving time and money are:

● Facilitates Management

Generally, cloud-based expense management software is preferred by businesses, which provides ease of access and sharing of documents. Their access helps manage multiple files as actions can be taken on the go. It is made possible by incorporating a combined approach of machine learning technology and Optical Character Recognition.

The technology helps to provide high-quality interpretation of the data without making errors. The task is to take a picture of receipts to manage your expenses. No further requirement to collect or save the receipts. Moreover, the damaged or unreadable prints would also not cause issues.

● Reduces Payment Mis-match

The payment mismatch is enough to disbalance the labour put in through hours of hard work. Also, the thrown-away receipts would not be available for verification or correction, leading to permanent loss. The error will result in a loss of money and time. The problem can be reduced by using expense management software with special programs designed for correct recognition. Similarly, more automated functions like expense claims and filing reports help in correct actions.

● Lessen the Approval Time

Organisations often require multi step approval for transparent and accountable processing of any request. However, increasing the steps results in more approval time, delaying the process. Also, it requires the performance of redundant actions by every officer wasting their time.

The automated expense management software providing immediate access to all the relevant authorities holds the potential to remove the redundancy. The provision of the required documents and their cross-checking can be reliably performed. Immediate access to information further will require little time in verification and approval.

Therefore, no need to write approval replies, emails, attach files and ping separately to take action, regardless of the departments. The saved time will facilitate prompt actions enhancing customer and employee satisfaction.

● Enhanced Decision Making

Data availability helps in decision-making as the ease of availability enhances the process. The effect of newly incorporated strategies will be visible with a change in data easing the interpretation process. The effect on employee-initiated expenses, finance teams and company management is most suited and efficient for any company’s growth.

● Data Synchronisation

The data synchronisation further helps interdisciplinary teams to formulate strategies for the growth of the business. Apart from this, users witness reduced time and effort in such a process owing to real-time updates on data. It also assists in sharing the data.

● Increases Employee Satisfaction

The explicit workflow approval and data synchronisation reduce operations’ efforts, time and redundancy. It lifts the mood and boosts employee productivity owing to the availability of exciting and challenging work.

It is further directly linked with employee satisfaction due to decreased hassle and effort through the expense management software. 

● Abidance with Company Spend Policies

The constant updation of expense management software makes it easy for employees to adhere to changing policies. It reduces complexity, and the automation process saves time. The effect is also reflected in overall budgets and expenses and employee satisfaction, which has the above-stated benefits.

The reduction in the amount of work or occurrence of mistakes in introducing new policies is removed. Additionally, every new employee need not be taught the policies, which will again, in otherwise case, be accompanied by a waste of time.

● Abidance with tax payments

Tax payments are an essential aspect of expense management that must be filled in consciously and without errors. The discrepancy in these details or non-abidance by the government-declared rules might end in a penalty. The expense management software provides a concise overview and detailed information that leads to money and time-saving in business.

Conclusion

Expense management software in small businesses and large enterprises is a must-have tool. Saving time, money and effort, it boosts the productivity of employees. The increase in customer satisfaction further accompanies the benefits along with automation, digitalisation and the updation of new company policies. The compact information system helps to manage the accounts, which is another added advantage, making it a necessary tool for the organisation.

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