Business

Actionable Ways Every Startup Can Use to Retain Customers

Published

4 years ago

July 5, 2021

Customers are the backbone of every business, including startups. That being said, most startups often focus on attracting new customers and converting leads by launching different types of marketing strategies. That strategy applies to online media like LinkedIn too. Therefore read EarthWeb’s Meet Alfred review and see all the growth service features here.

While it’s crucial to keep up the lead number day by day, retaining old customers moreover using customer onboarding videos is, in fact, beneficial in the long term. The existing customers, especially, are vital in making 55-70% of sales compared to new clients. What’s more, over 68% of startup sales come from existing customers.

Those staggering numbers perfectly show how past customers are paramount for a startup to build a large, reliable customer base.

However, a study cites that companies lost around 20% of customers each year due to a lack of brand-client relationship. This results in wasted marketing resources used to convert them. In the long term, this lead acquiring strategy won’t be that effective when you simultaneously lose customers right away.

Why do customers leave?

So, what makes existing customers leave your business? To answer this question, let’s take a look at some factors that initiate them to choose other brands.

Brands don’t care anymore

This is one of the reasons why people run away from your brand. Customers are used to getting ‘some treatment’ when they purchase your product or leave a great review about you. They are willing to promote your product to their closest one because simply they find it valuable and satisfying.

If you pay attention to these customers, they will feel more appreciated. Eventually, your customers become loyal and will go back to you when they need your service.

At the same time, customers may file a complaint about your product that they find upsetting. When you ignore this feedback, customers will see you as ignorant and not care about them anymore.

Dissatisfied with your customer service

Customer service is the heart of your business. The old adage which says that ‘customers is king’ is still relevant and should be deliberately met to increase their business experience with you.

Making sure to serve the best for every customer is vital to improve your startups in the future. When customers don’t find your customer service helpful, they can be easily upset and leave you for your competitors.

Five methods startups can retain customers effectively

Getting new leads and conversions is essential for the business’ sustainability. However, make sure to take care of your past customers before they move on to your competitors. The following are the top five methods you can try to retain customers.

1. Listen to your customers

Customer reviews and feedback are a great source to know whether a business needs improvement. Their voices are often honest and constructive to take into account.

Listening to their feedback will help you understand how well your marketing strategies are performing. You can learn many things to elevate your business from your customers’ perspective, especially for a startup that requires extra room for improvement.

You will learn more from your customers than anyone else. Their reviews allow you to notice what areas that need improvements and what areas you just nailed them right.

Suppose many customers complain about ruined packaging. In that case, it’s time for you to check the supply chain and packaging department whether there’s something wrong with the delivery or the materials.

2. Deliver their complaints faster

Listening to customers’ complaints is actually a powerful way to gather enough business-important information. It allows you to understand how your customers really feel about the product or service you deliver.

However, what matters the most is the action right after you receive that feedback. It’ll be better if you can reach out to them directly using a call center, not via social media comments.

Realizing the issue is critical for you to increase credibility. When you solve an issue faster, customers will trust your brand as they can easily ask you whenever they run into problems.

3. Personalize your messages

One way to strengthen your relationship with customers is by making a personal approach in a business sense. For example, you can send personalized marketing emails using your customers’ first names instead of a plain, overused ‘Sir/Madam’ template.

Using the personalized message on your site or social media can significantly improve your bond with the customers. You can also include engaging content like explainer videos or even GIFs and memes to hook their attention.

When you succeed in attracting customers, sending promotional information becomes seamless. You don’t need to worry about driving away customers when you have a friendly relationship with them.

4. Offer incentives

Another way to retain customers is by offering incentives for a period of time. Well, who doesn’t love discounts or even free items? Create a specific sales page on your website and direct your customers to it.

You can manage a huge offer when it comes to big events, like Valentines and Halloween. You can also incorporate a particular strategy to attract past customers as well as potential customers with interesting offers. That way, even old customers can’t resist joining your incentives programs.

If you have an offline store, you can use things like QR code and ask your customers to scan it, so they can see your special offers.

5. Use email automation to re-engage customers

When customers are inactive for some time, you need to build communication with them. Surely, you don’t want to lose past customers because of a lack of brand interaction.

To make sure they don’t go to other competitors, send them email automation to attract them into your brand. You can send an email that says ‘you miss them on your platform’ and give them an invitation code that leads to a discounted product.

With email automation, you can also increase your relationship with your customers effectively. Promotional emails and newsletters are some of the most effective ways to engage with customers.

Takeaway

Lead conversion is essential for every business, especially in a startup where customers are the biggest assets. However, many have failed to care about existing customers as they focus on acquiring new ones instead.

Loyal customers have made up over half of the business sales. When you lose these clients, you practically lose the majority of your sales and waste so much money in converting new customers. Therefore, it’s essential to retain old customers for your startup sustainability.

Author

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).

Twitter: @breadnbeyond

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/andreoentoro/

Business

Nike Forecast 2025: What’s Coming Next for the Sports Giant?

Published

2 weeks ago

April 13, 2025

sylvia J

Introduction – What Is the Nike Forecast?

First of all, a forecast means a guess about what will happen in the future. So, the Nike forecast tells us what might happen to Nike’s stock and business next year. People who invest money in Nike really want to know this. That’s because they need to decide if it’s a good time to buy, hold, or sell Nike stock. Nike is one of the biggest sports brands in the world, so what happens to the company is important. While it has been strong in the past, things can always change. For example, sales can go down or up, and new ideas can help or hurt the company. Because of that, we must look at many things—like how Nike is doing now, what its plans are, and what experts think. In this article, we will explain everything step by step. As a result, you’ll understand Nike’s future more clearly.

A Quick Look at Nike’s History

It was first called Blue Ribbon Sports in 1964. Later, in 1971, it became Nike. It was started by two men, Phil Knight and Bill Bowerman. They wanted to make better shoes for runners. Over time, Nike grew bigger and stronger. Because of smart ideas and good products, it became one of the top sports brands in the world. Today, Nike sells shoes, clothes, bags, and other sports gear. In fact, it makes most of its money from selling shoes. Even though it began in the United States, Nike now sells products all over the world. Also, it became a public company in 1980, which means people can buy and sell its stock. Since then, many people have invested in Nike. Clearly, the company has come a long way. However, to know what comes next, we must look at more recent facts.

Where Nike Makes Its Money

To understand the Nike forecast better, we also need to know how the company earns its money. First of all, most of Nike’s income comes from selling shoes. These include sports shoes, running shoes, and even shoes for style. However, in the last few months, shoe sales have slowed down. Next, Nike makes money from clothes like shirts, pants, and jackets. These are often sold with the shoes to match. Then, the company also sells sports gear, like gloves, socks, and backpacks. Even though this part makes less money, it still helps. On top of that, Nike makes sales through its own website, app, and stores. This part is called Nike Direct. Because Nike sells directly to customers, it makes more profit. As you can see, Nike has many ways to make money. Still, if some parts slow down, it can hurt the company’s growth. So, every area matters.

What the Stock Charts Are Showing

When we look at the Nike forecast, we also have to study the stock chart. Right now, Nike’s stock is trading below the 100-day moving average. This usually means the stock is in a downtrend. In other words, the price has been falling. However, not everything is bad. For example, the MACD, which is a chart tool, is showing a sign that prices might go up soon. So, the stock could fall to $57 first. But after that, it might rise again. If things go well, it could go up to $80. In the best case, the price might even reach $111. That could happen if Nike solves some of its problems. For example, clearing out extra products and boosting sales could help. While there is hope for growth, we should also be careful. Because the future is not promised, investors must watch things closely.

Risks That Could Affect the Forecast

Although Nike is a strong company, there are still many risks. First of all, higher taxes on goods from China and Mexico could make it harder for Nike to earn money. This could hurt profits. Also, sales have dropped, especially in China, where they fell by 17%. Even though Nike is trying a “Win Now” plan to improve things, nobody knows if it will work. Furthermore, other companies like Adidas and New Balance are becoming stronger. They are selling more shoes, especially cool, old-style ones. Because of this, Nike may lose some customers. On top of that, many people have less money to spend because of inflation. So, they might not buy new sports clothes or shoes. As a result, Nike could make less money. While some problems can be fixed, others are harder to control. That’s why these risks are very important when looking at the forecast.

What Could Help Nike Do Better?

Even though Nike has some problems, there are still many ways it can improve. First of all, the company can sell off its extra products. By doing that, it will have space for new items. Also, Nike is working hard to make its website and app better. More online sales can really help. Moreover, if Nike focuses on big cities and gives better deals, it could sell more. Another thing that can help is making new and fun designs. Since people love stylish sportswear, good designs can bring them back. In addition, working with famous athletes or brands might make Nike more popular. While it’s not easy to fix every problem, strong plans can make a big difference. Because Nike is a smart and creative company, it still has a chance to grow. So, with better ideas and smart choices, Nike can still do well in 2025.

What Experts Say About the Nike Forecast

Many experts have shared their views about the Nike forecast. Some think the stock might first fall to $57. That’s because sales are weak and there is a lot of extra stock. However, others believe it could rise to $80 if the company makes smart moves. A few even think it can go as high as $111, but only if everything goes really well. For example, if Nike clears out old items, improves online sales, and beats its competition, it may do better. But experts also warn that there are still risks. Things like high taxes, slow sales, and money troubles around the world can hurt Nike’s growth. Because of this, they say investors should watch carefully. Even though Nike is still strong, the future is not simple. So, listening to expert advice and checking updates often is very important. After all, good choices depend on good information.

Conclusion

The Nike forecast shows both good and bad signs. On one hand, Nike is a well-known brand with strong roots. It has a history of making smart moves. On the other hand, there are many challenges ahead. Problems like falling sales, strong competition, and economic trouble can slow down growth. But even so, Nike still has a chance to do better. If it clears extra stock, brings new designs, and focuses on key areas, it may rise again. That’s why it is smart to keep an eye on Nike. Whether you are a fan of the brand or someone who wants to invest, the forecast gives helpful clues. By knowing what to expect, you can make better choices. So, always stay updated and think before you act. Watching Nike’s future closely could be a smart step, especially in the fast-changing world of business.

Business

Smart Labeling: How Direct Thermal Labels and Thermal Label Stickers Improve Efficiency

Published

2 months ago

February 21, 2025

sylvia J

In a world where organization and efficiency are key, the right labeling solution can make all the difference. Whether you’re running a business, managing a warehouse, or simply trying to keep things in order at home, labels play a crucial role in streamlining workflows. Direct thermal labels and thermal label stickers have revolutionized the way we label, making it easier, faster, and more cost-effective.

What Are Direct Thermal Labels?

Direct thermal labels are a type of label that uses heat-sensitive material to produce a printed image without the need for ink, toner, or ribbons. Instead, a thermal printhead applies heat to specific areas, causing the paper to darken and create a clear, legible print.

Why Businesses Love Direct Thermal Labels

No Ink or Toner Needed:Saves on ongoing costs associated with printing.
Fast Printing:Ideal for businesses that require bulk label production.
Eco-Friendly:Reduces waste by eliminating ink cartridges and toners.
Smudge-Free Printing:Produces clear, long-lasting labels that resist fading.
Minimal Maintenance:With fewer moving parts, thermal printers last longer and require less upkeep.

Where Are Direct Thermal Labels Used?

These labels have widespread applications across various industries, including:

Shipping & Logistics:Essential for barcode labels and shipping information.
Retail & Sales:Used for price tags and product barcodes.
Healthcare & Medical Fields:Helps with patient identification and medication labeling.
Food & Beverage Industry:Ideal for labeling perishable goods with expiration dates.
Inventory & Warehousing:Keeps stock organized and trackable with barcode labeling.

The Versatility of Thermal Label Stickers

Thermal label stickers function similarly to direct thermal labels but are available in a variety of pre-cut shapes, adhesives, and materials to suit different needs. They provide a reliable labeling solution for both businesses and personal use.

Where Thermal Label Stickers Shine

Small Business & E-Commerce:
- Enhances branding with custom packaging stickers.
- Helps track shipments with shipping and return labels.
Home & Office Organization:
- Great for labeling storage boxes, files, and household items.
- Makes pantry organization easy with clear food labels.
Retail & Product Labeling:
- Perfect for price tags, ingredient labels, and product barcodes.
- Improves shelf organization and product visibility.
Event Planning & Customization:
- Custom stickers for weddings, parties, and corporate events.
- Personalized labels for giveaways and promotional items.

Choosing the Right Labels for Your Needs

Selecting the best labeling solution depends on your specific requirements:

Bulk vs. Custom Printing:If you need to print high volumes, direct thermal labels are a cost-effective option. For unique designs, thermal label stickers offer better customization.
Durability Requirements:Direct thermal labels are best for short-term use, while thermal label stickers with stronger adhesives work for long-term applications.
Budget Considerations:Both options eliminate ink costs, but direct thermal labels tend to be the most economical choice for high-volume needs.

The Future of Labeling

As businesses continue to move toward automation and digital tracking, direct thermal labels and thermal label stickers are expected to play an even bigger role. Their convenience, sustainability, and affordability make them the preferred choice for businesses and individuals alike.

Final Thoughts

Labels may seem like a small detail, but they have a significant impact on efficiency, organization, and branding. Direct thermal labels and thermal label stickers offer practical solutions for a variety of applications, from shipping and inventory management to home organization and creative projects. With their ink-free technology and ease of use, they provide an effortless way to stay organized while saving time and money. Whether for business or personal use, investing in the right labeling solution can transform the way you work and live.

Business

Transform Your Business with Expert Accounting Services

Published

4 months ago

December 18, 2024

sylvia J

Transform Your Business with Expert Accounting Services

Navigating the complexities of business finance can be challenging for any organization. With evolving regulations and the constant need for precise financial management, partnering with a professional accounting firm can make a significant difference. Businesses today seek more than just number-crunching; they need strategic advice, tailored solutions, and comprehensive support to thrive in a competitive landscape. This blog explores how a professional accounting service can elevate your business operations and ensure long-term success.

Streamlining Financial Operations

Effective financial management is crucial for the smooth operation of any business. An experienced accounting firm helps streamline your financial processes, from bookkeeping to payroll management. By ensuring accurate and timely financial records, you can make informed decisions that drive growth. Outsourcing these tasks allows your team to focus on core business activities, improving overall efficiency and productivity.

Strategic Tax Planning

Tax planning is an essential component of financial strategy. Expert accountants provide valuable insights and strategies to minimize tax liabilities while ensuring compliance with all regulations. With their knowledge of the latest tax laws and incentives, you can optimize your financial outcomes. This proactive approach to tax management not only saves money but also reduces the risk of audits and penalties.

Customized Financial Advice

Every business has unique financial needs and goals. Professional accountants offer personalized advice tailored to your specific situation. Whether you need guidance on cash flow management, investment opportunities, or financial forecasting, their expertise helps you navigate complex financial landscapes. This customized support empowers you to make strategic decisions that align with your business objectives.

Enhancing Business Growth

A key benefit of partnering with a professional accounting firm is the potential for business growth. With their strategic insights and comprehensive financial services, you can identify opportunities for expansion and improvement. From analyzing financial statements to advising on mergers and acquisitions, their support enables you to scale your business effectively. Access to reliable financial data and expert advice is crucial for making informed growth decisions.

Ensuring Compliance and Risk Management

Staying compliant with financial regulations is vital for any business. Professional accountants help ensure that your business adheres to all relevant laws and standards. They also assist in identifying and managing financial risks, safeguarding your business from potential threats. By maintaining compliance and implementing robust risk management practices, you can protect your business’s financial health and reputation.

For businesses seeking expert accounting services, JMF Associates offers a range of solutions tailored to your needs. Discover how they can support your financial goals and streamline your business operations.

Partnering with a professional accounting firm provides strategic advantages and peace of mind, enabling you to focus on what you do best—growing your business.