Tech
How to Improve Customer Loyalty with Push Notifications That Positively Impact Your Brand?
Engaging customer loyalty is crucial for the growth of your e-commerce business. Your most loyal customers are the ones that won’t hesitate to choose you over the competition; after all, they spend more and recommend you to their friends.
You can reach such customers through push notifications. These tiny little messages not only keep users engaged but also instil a sense of loyalty towards your brand. Push notifications have made it possible for brands to reach their customers in real-time, wherever they are.
Now, a random question comes to everyone’s mind: “How can such tiny little messages influence a customer to choose their brand or website again and again?” If you are one of them, then you have come to the right place. This article will help you find a solution to your query!
In this article, we are going to look at how you can improve your customer loyalty through WordPress push notifications that will positively impact your brand.
So here we go!
Push Notifications:
First of all! What exactly are push notifications for WordPress?
WordPress notifications are that allow you to notify your audience automatically when you have published new content on your site. These notifications come on a phone or via a browser, such as chrome, firefox, or safari.
Let’s check some ways how can push notifications boost revenue and drive loyalty:
- Give your Customers a Warm Welcome.
Sending a push notification to welcome new users is a vital tool for growth in app retention and long-term user engagement. It does not have to be much, a simple greeting can work amazingly. Welcome the new user and briefly explain the benefits and core features of your app. Studies have shown that simple greeting notifications can significantly reduce app uninstallations.
Check this example, it will help you to understand in a better way:
Such notifications will help keep the user interested from the moment you connect with them.
- Give them a Reason to Keep Coming.
You can increase your brand’s visibility through push notifications among its audience by providing some benefits to keep them coming back to your website again and again. Providing the benefit of using an app is that it acts as a source for attracting customers to your website. This will undoubtedly increase traffic to your site. here is one example you should see:
- Remind Them of the Order – Related Topics.
It is a mistake to assume that once a customer’s ordered, nothing more left to be done with push notifications. Keep reminding them to re-order for subscription-based products and purchases. Notify your customers about abandoned carts or incomplete transactions or pre-purchase registration. Send apologies for service delays, and running out of products. Remind customers of new in-stock items. Here is an example you can consider.
- Set the Appropriate Time to Notify Users.
It is not easy to convince an audience; even if you don’t have many chances to do so. For that, you need to set the right timing to update the notifications on their device, or else if the user finds the message annoying, he will probably delete the application shortly afterwards. Use tools to optimize the sending time and to see what works best. This way will help you adjust customers’ engagement history for your purposes and later modify your marketing frequency accordingly.
Giving your customer some extra information about their order will help to build trust.
- Make your Brand Meaningful and Relatable.
Successful customer engagement is not just about smoothing your customers’ experience, but also about creating a brand personality that a person will love getting to know more and want to engage with. Before connecting with a brand, the customer has to be aware if it exists and has something special, relevant or useful to offer.
Customers will end up being loyal to your brand if you make an effort to delight them through your engaging details
- Send location-specific notifications.
The location-based notification makes your content highly relevant. It helps to deliver the right message at the right time and place. Sending offer notifications when the customer is closer to the targeted area can make customers visit the store and use the discount code to make a purchase.
Here is a related example that will help you out.
If you notice this notification, it shows concern for the customer. From identifying the location to detecting the customer’s favourite drink, brands have nailed their communication with the customer. Such notifications serve as an excellent way to make customers buy products from your brand even if they are not interested. This is a great way to boost revenue.
- Communicate the Existence and Value to Improve Brand Recall.
Such notifications are mainly used to convey what your brand stands for and what it can do for your customers. Note that Customers are spoilt for choices today. Unless you keep reminding them about the benefits they gain from using your application, they are not going to visit your application for long.
Take the example of Amazon. They are fantastic when it comes to promoting their own branded products and reminding customers about the value they can give to them.
Conclusion
We hope this article above will help you and guide you to make an effective push notification strategy. Even if you are just getting started with push notifications or looking for ways to make your recent efforts more effective, this article will help you to approve the decision to work with push notifications. A good push notification strategy can undoubtedly help you to improve customer loyalty and boost your revenue.
Tech
Unlock the Future: Master Artificial Intelligence with Great Learning’s Comprehensive AI Course
![Master Artificial Intelligence with Great Learning’s Comprehensive AI Course](https://bobscentral.com/wp-content/uploads/2024/08/Master-Artificial-Intelligence-with-Great-Learnings-Comprehensive-AI-Course.webp)
![Master Artificial Intelligence with Great Learning’s Comprehensive AI Course](https://bobscentral.com/wp-content/uploads/2024/08/Master-Artificial-Intelligence-with-Great-Learnings-Comprehensive-AI-Course.webp)
It is vital that workers learn these skills as AI, generative AI and machine learning continue to advance.
The rise of artificial-intelligence-based technologies (AI) is unquestionable today, as is their potential to disrupt various types of work, including language processing, pattern recognition, problem solving, and even decisions.
ChatGPT, for example, represents a completely new field of technology. This includes generative AI, a subset artificial intelligence that is focused on creating original music, images, and text by learning from previous examples. Generative AI, instead of copying or recognising predefined patterns based upon rules, uses complex algorithms based often on neural networks to create original content.
These developments have been made possible by the huge advances in machine learning, a branch of AI which involves teaching computers how to learn using data. Data collection, model-training, learning from data, examining model output, and adjusting parameters are all part of this process. The development of neural networks, a type of computational training model inspired by the brain, has been made possible through machine learning. These models are built from interconnected virtual “neurons” that are organized into “layers” to process data. This system allows a model to be taught how to balance different parameters in order to recognise patterns and learn them, as well as make predictions and complete tasks. Deep learning is another name for this subset of machine-learning.
Deep learning focuses on training artificial neural networks with multiple layers to represent complex data. The term ‘deep’ refers to the depth of the neural network, meaning the many layers of inputs or outputs. This system has been highly successful in solving tasks like image recognition (recognising images/faces/patterns), natural language processing (ChatGPT-like models which can understand and generate human-like responses, most often used to power chatbots) and speech recognition (used for voice assistants or transcribing speech to text) among others.
It is important that we start to learn about these new technologies, given the potential disruption AI will bring to our world. Many people think that you have to be a software or computer engineer to grasp these concepts. However, anyone can do so regardless of their educational background.
Here are four online certificate programmes that can be accessed for free by leading industry players like Microsoft, Google and Infosys. They can all be accessed for free online
GUVI AI for India 2.0 program
The Government of India launched AI for India 2.0 – a free online course that focuses on AI. Skill India has developed the course in collaboration with GUVI. The program has also been accredited by IIT Madras and the National Council for Vocational Education and Training.
This is a virtual one-day event for the development of tech skills in collaboration with the Ministry of Skill Development & Entrepreneurship. It will be held on 15th August. As part of their preparation, participants will have free access to LEVI’s premium course from July 15th.
GUVI is a personalized learning company founded by IIT Madras, IIM Ahmedabad. It offers online learning and upskilling opportunities for learners. GUVI offers these courses in a variety of regional languages.
Infosys AI certification courses
Infosys launched a free AI Certification Training Program to help users develop new skills. The Infosys Springboard platform offers a free AI course.
The platform offers several other certifications courses on AI-related topics. These courses are designed to be introductory and cover AI, generative AI and deep learning. The platform offers master classes in AI and generative AI.
Infosys Springboard, a virtual learning platform, offers curriculum-rich experiences. Candidates can access corporate-grade training online, from any device. The platform is a part of Infosys CSR commitment, which aims to empower 10,000,000+ people with digital skills by 2025. It caters to all learners, from class 6 up to lifelong learners.
Microsoft’s course on generative AI
Microsoft has created a new AI skills programme to assist people in learning this subject. This initiative is part Microsoft’s Skills for Jobs program, which includes free coursework created with LinkedIn.
The new course teaches AI frameworks, introductory concepts and provides a certificate of completion. Microsoft believes AI will disrupt the workplace and that this course helps people to improve their AI skills..
Google Cloud AI courses
AI and machine-learning careers are in high demand at the moment. This is especially true when it comes to Google Cloud. The potential applications of generative AI are vast, including in the fields of information technology and branding. Machine learning is a powerful tool that can be used to help workers understand data, create models, and create interactive functions. These skills will become essential in the future for data scientists, machine learning engineers, and data engineers.
Great Learning’s Digital Marketing Course
Great Learning offers an in-depth AI course designed for both beginners and professionals who seek to master artificial intelligence. This course covers essential AI concepts like machine learning, deep learning and natural language processing as well as more advanced topics like computer vision and AI ethics. Taught by industry professionals, this course features video lectures, hands-on projects, and real-world case studies to hone practical skills. Convenient and flexible to fit into busy schedules, it is accessible even for working professionals. One can also enroll in a power bi course to complement this course. Participants who successfully complete this course earn an AI certification that can significantly advance their careers – along with additional career support and networking opportunities – offering a complete pathway towards AI success.
Tech
5 ways that PopAI helps impress your boss?
![5 ways that PopAI helps impress your boss?](https://bobscentral.com/wp-content/uploads/2024/06/5-ways-that-PopAI-helps-impress-your-boss.jpg)
![5 ways that PopAI helps impress your boss?](https://bobscentral.com/wp-content/uploads/2024/06/5-ways-that-PopAI-helps-impress-your-boss.jpg)
Impressing your boss with your work is a difficult task to do. You may be a hard or smart worker, but a boss can find flaws in you. Yes, it can be stressful sometimes because you give 100% to the work.
Especially in presentation tasks, your boss may need more creativity.
But I have a solution for you! You don’t need to spend hours making large presentations.
Interesting?
You can do this with the help of PopAI, And I will explain in detail how PopAI helps impress your boss and excel in your workspace. Here are 5 ways that PopAI can set you apart from others.
1. Increase in efficiency and productivity
One of the primary benefits of using this AI is that it increases the efficiency and productivity of employees. With the help of this tool, employees work faster with great results. It allows you more time to focus on strategic decisions and creativity, rather than doing repetitive tasks.
It can handle appointment scheduling, generate reports, and e-mail filtering. With this facility, your creativity and time on the strategic part will be noticed by your boss and he will be impressed by your enhancement in productivity.
2. Data-Driven decision making
AI tool is best at transforming complex data into meaningful data that is easy to understand in the form of graphics, charts, etc. Problems can be identified very fast through insights, whereas it is quite difficult to achieve this through manual analysis. So just imagine, providing data-driven analysis to your boss and giving solutions to the same will do wonders for your reputation in front of your boss.
3. Improved customer service
It facilitates improving customer service. With AI-driven chatbots, it can help you provide prompt and reliable responses to customers. These tools can operate 24/7, which means it is available after business hours. With this approach, customer satisfaction will be increased and following this business will also get a good name in the market.
4. Helps in making business presentations
Time is limited, but work in the company sometimes gives stress to the employees, especially when the boss gives a task of making a presentation at short notice. It will be more difficult when you are not good at colour combination and creating graphics.
So here It comes into the picture, with its Ai for presentation tool, you can make as many presentations as you want in minutes. You just have to enter a topic, select the audience tone, and select the pages and language. With its AI-driven tool, it will suggest colour combinations, and layouts and make your presentation engaging through wonderful visuals in the form of charts and graphs.
5. Collaboration and communication
This AI tool has a wonderful feature that organizes tasks, sets deadlines, and monitors progress. It becomes very handy during office meetings, when you can communicate with your team, that this particular project needs data. With this, the performance can also be tracked and what needs to be done.
Effective communication leads to better results and it can give you value in the company and helps you in gaining skills related to leadership and team player skills. There is a high possibility that with this effective approach, you will achieve positive results for your company.
Conclusion
Having PopAi is like an asset not only does it contribute to individual growth but also it gives wings to the overall success of the company. It possesses a multi-tasking feature that not only fastens the work but also gives you more creative options in using this wonderful tool.
So as a professional, if you want to win the competition, then you need to adopt this kind of tool which increases your productivity as well as improves your leadership skills.
Tech
BLDC Motor Controller Design Principles
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![BLDC Motor Controller Design Principles](https://bobscentral.com/wp-content/uploads/2024/04/BLDC-Motor-Controller-Design-Principles.webp)
BLDC (Brushless DC) motors are widely used in various applications, from consumer electronics and appliances to automotive and industrial systems. To control the speed and direction of BLDC motors, specialized motor controllers are required. At Integra Sources, we specialize in designing custom BLDC motor controllers that meet the unique requirements of our clients’ applications.
What Is a BLDC Motor Controller?
A BLDC motor controller is an electronic device that controls the speed, direction, and torque of a BLDC motor. It consists of a microcontroller or digital signal processor (DSP) that generates the control signals for the motor’s power electronics, including the power transistors or MOSFETs. The BLDC motor controller also includes feedback sensors, such as Hall effect sensors or encoders, to provide feedback on the motor’s speed and position.
Key Design Principles of BLDC Motor Controllers
- Sensorless vs. Sensored Control: BLDC motor controllers can be classified into two main types: sensorless and sensored control. Sensorless control relies on the back electromotive force (EMF) of the motor to determine its speed and position, while sensored control uses external sensors, such as Hall effect sensors or encoders, to provide feedback. The choice between sensorless and sensored control depends on factors such as cost, complexity, and performance requirements.
- Commutation Techniques: BLDC motors require electronic commutation to control the timing of the motor’s winding currents. There are several commutation techniques used in BLDC motor controllers, including trapezoidal (six-step) commutation and sinusoidal (vector) commutation. Trapezoidal commutation is simpler and more cost-effective but may result in lower efficiency and torque ripple. Sinusoidal commutation provides smoother and more efficient motor operation but requires more complex control algorithms and hardware.
- Control Algorithms: The control algorithm used in a BLDC motor controller determines how the motor’s speed and torque are regulated. Common control algorithms include open-loop control, closed-loop speed control, and closed-loop position control. Open-loop control provides basic speed regulation but does not account for variations in load or motor parameters. Closed-loop control algorithms use feedback from sensors to adjust the motor’s speed and position in real time, providing precise control over the motor’s operation.
- PWM (Pulse-Width Modulation) Techniques: PWM is used to control the average voltage applied to the motor windings, thereby controlling bldc motors. There are several PWM techniques used in BLDC motor controllers, including six-step commutation PWM, sinusoidal PWM, and space vector modulation (SVM). These techniques vary in complexity and efficiency, with space vector modulation offering the highest level of control and efficiency.
- Overcurrent and Overtemperature Protection: BLDC motor controllers must include protection features to prevent damage to the motor and controller in the event of faults or overloads. Overcurrent protection limits the motor’s current to prevent overheating and damage to the motor windings. Overtemperature protection monitors the temperature of the motor and controller and reduces the motor’s power if it exceeds a safe threshold.
Integra Sources’ BLDC Motor Controller Design Services
At Integra Sources, we offer comprehensive BLDC motor controller design services to help businesses create custom motor control solutions for their applications. Our services include:
- Requirements Analysis: We work closely with our clients to understand their specific requirements and develop a detailed specification for the BLDC motor controller.
- Hardware Design: Our experienced hardware engineers design the circuitry and PCB layout for the BLDC motor controller, ensuring optimal performance and reliability.
- Firmware Development: Our software engineers develop the control algorithms and firmware for the BLDC motor controller, including PWM control, commutation algorithms, and protection features.
- Testing and Validation: We provide rigorous testing and validation services to ensure that the BLDC motor controller meets our clients’ performance and reliability requirements.
- Certification Support: We assist our clients with obtaining the necessary certifications for their BLDC motor controller, including CE, UL, and RoHS compliance.
Conclusion
BLDC motor controllers play a critical role in controlling the speed, direction, and torque of BLDC motors in a wide range of applications. At Integra Sources, we specialize in designing custom BLDC motor controllers that meet the unique requirements of our clients’ applications. Contact us today to learn more about our BLDC motor controller design services and how we can help you bring your motor control project to life.
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