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7 Best Ways You Can Improve the Online Shopping Experience



2021 Best Buys: What to Consider When Shopping for Mattresses

The leadership of e-commerce companies frequently adopts CX methodologies to focus on the end-to-end consumer experience for their shopping sites. To ensure that customers are aware of you and return to your store, you must make every effort to make the online consumer experience the best it can be.

Demonstrate to Customers Which of Your Products are the Most Popular

The power of suggestion is always going to sway some buyers, but that’s not the only reason why popular products should be displayed front and center on your site. Almost all products become popular for a reason, whether it’s because of their practicality, quality, or current trends.

While new things are always appealing, keep in mind that buyers are drawn to what others have bought and recommended.

Different teams can share a single view of customer data and act on the same insights with desertcart Customer 360. One of its many features is the ability to combine individual purchasing patterns to gain a true sense of product popularity.

They may assist you in understandably presenting data so that all members of your team can benefit from the findings. You may use this information to show popular products to different target audiences, providing more personalization and a higher return on investment.

Make it Easy for Customers to Check Out by Allowing Them to Save Their Shopping Carts

Making the cart process efficient and easy is one of the most crucial things that most online shops fail to do, which has a significant impact on CMX. People are attempting to hand over their cash to you for the interactive online shopping experience provided by you.

Make it simple for them to do so by creating a simple and easy-to-follow checkout procedure with a little visual that shows customers where they are in the process.

Make accessing the shopping cart or the final checkout area as simple as possible. Because online users’ attention spans are shortening, you want them to be able to reach their end destination in as few as two or three clicks. Your user may become frustrated and abandon a purchase if it takes too long.

Offer customers the option of adding products to a wish list if they aren’t ready to buy right now. Consider extending the life of your cart if possible, as many customers may prefer to return later to complete the sale.

Afford Free Shipping

For many clients, the word “free delivery” is a magic word. How many times have you put items in your virtual shopping cart only to reconsider at the last minute because you need to pay a shipping fee?

Exactly. Free delivery demonstrates that you care about your consumers’ experience, even while they pay for their purchases. They’ll remember it, and they’ll be back.

Offering free delivery is the best online shopping experience necessary to stay competitive as an online company nowadays, as long as you can absorb the cost. The most critical thing is to make sure the consumer experience is frictionless and operates well on any device for free shipping.

Online Shop Assistants are Provided

Shopping assistants are one feature that distinguishes physical businesses from internet stores. No one appreciates being followed around the store, but they can be really valuable if they are extremely knowledgeable about the products.

How to Improve the Online Shopping Experience: We believe that having the assurance that an expert is on hand to assist you makes the decision-making process easier. Plus, by adding an extra layer of customer service, you get more influence over your brand’s image. You can recreate that emotion for your clients online in two ways.

Live chat is the most flexible solution for any product. It’s the communication medium with the highest level of consumer satisfaction, at 73%.

People sign up for one-on-one sessions with a personal coach or adviser, whichever title matches your products, which is different from live chat. These sessions can be conducted using Google Hangouts or another free platform, and multimedia assets can be delivered via email.

Create a Unique Brand and Remain Ahead of the Competition

A plethora of online shopping brands abounds on the internet. Your service must be intriguing and, above all, distinct. Instead of wasting time establishing a platform that has already been mastered, innovate and use imagination to carve out a niche for your company.

Oxenford’s startup, OLX, employed an intriguing notion. They went for the untapped market of trading in secondhand goods. And their contribution was welcomed with open arms. It already has a monthly active user base of over 200 million people.

Marketers must employ behavior analytics and data science to assess customer behavior. They must design an online shopping experience and customer satisfaction around the buyer’s unmet wants.

Make your Photos do the Heavy Lifting for You

Images of products that are underlit or overexposed, or appear amateurish, are considered sub-par. Consumers want the most appealing, dynamic, and accurate portrayal of the product they want to buy. If you have the budget, a 360-degree video of your product will be an innovative online shopping experience that can enhance sales even further.

Conversely, displaying photos that are unrelated to the specific transaction can make your site difficult to read. To put it another way, visuals have the power to make or break a transaction.

They’ll also enhance your site’s SEO rating if you use them correctly. Effective image use involves thinking and judgment, but if done well, your consumers will appreciate the effort.

Maintain Unique Greetings

Customisation is among the most significant factors in promoting customer commitment. A personalized online shopping experience is undeniably important for merchants to boost client retention. Use data to understand your consumers better, treat the customer as a person and make them feel valued.

Here are some examples of personalization touchpoints to consider:

  • Provide clients with individualized pricing on commodities or companies that are pertinent to them.
  • Determine their position and deliver this city’s shipping documents.
  • To recall the client’s background, provide a set of suggestions considering the things they’ve observed, and also a list of relevant and popular commodities.
  • To optimize the online buying experience, clients must be enabled to interact with you all in their native culture.
  • Modify emails by including a wedding message or an opportunity to a multimedia VIP guest meeting.


A new online commerce brand must be distinctive and user-friendly. Though the Internet can never grow overcrowded, your idea must stand out and be leagues ahead of your competition to make a major effect. The entire collection of perceptions that customers receive while purchasing a product or service, as well as how they feel after the deal is concluded, must be considered while creating a shopping experience. It’s all about making customers’ purchasing experience as simple as possible.

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The Safety Precautions an Employer Must Take to Avoid Accidents in a Construction Site



Depending on their profession or sector, all employers are bound to ensure the well-being and security of their employees. And regrettably, the sector with the most casualties every year is frequently the construction sector. Construction sites are pretty dangerous for any individual or even a worker to just walk in like that. Hundreds of employees suffer injuries on construction sites each year. It becomes crucial to take precautionary measures to prevent anyone from getting hurt suddenly.

In order to prevail safety and prevent any injury due to a construction accident, an employer must follow a few safety precautions like environmental factors, use of PPE, and so on while working. And these measures must be implemented from the beginning of a project until the mission is accomplished and the site is no longer a danger zone.

The Essential Safety Precautions an Employer Must Consider During On-Site Construction

Construction projects are well known as some of the riskiest places to work. Workforces’ well-being and security should come first at worksites, where protection is one of the contractors’ primary responsibilities. Check out the points below to learn about the safety measures employers must follow in every construction activity to prevent any mishaps from taking place.

Site Safety

Access restrictions should not just be implemented to safeguard equipment against damage or burglary. Safety is vital both during and after working time to protect pedestrians from possible construction pitfalls. This measure includes keeping an eye on things or granting access to visitors. In case of a security violation or unauthorized access, stringent privacy and safety methods will help shield employers from obligation and breach of duty.

First Aid Kits

It is of utmost importance for every construction site to have a ready supply of first aid kits accessible immediately in time of need. The personnel responsible for providing first aid should ideally be on duty throughout business hours. To guarantee that help is always available when needed, the number of kits and officials should match the building site’s size and the project’s scope.

Personal Protective Equipment

Also known as PPE, these consist of various safety devices that a worker must wear while working on a construction site, namely safety boots, gloves, helmets for head protection, etc. There can be the occurrence of unforeseen incidents at the construction site, like any harmful gas leakage, a major machinery breakdown, or a fire outbreak. So, in order to maintain everyone’s safety on the site, an employer has to provide such equipment to the workers or laborers.

Safety Signals

On a worksite, each sign needs to be easily seen. Contract management officials should post alerts, safety, and warning signs wherever required to increase awareness and draw attention to crucial hazards for staff and passersby. For everybody’s security and well-being, this safety advice is essential. It is necessary to have distinct exit and entry points, and their proper use must be put in place to ensure a secure working atmosphere.

Environmental Circumstances

Severe weather patterns can pose significant safety risks. If you encounter any natural calamities, extreme weather, or other emergencies, your on-site emergency strategy should explicitly outline how employees should cease to operate.


Construction crews face more prevalent and severe threats than other sector employees during the task at hand. Construction sites are full of hazardous equipment, situations, dangers, and substances that, if not watched over carefully, can result in serious to fatal injuries. Workplaces can successfully reduce the risk of injury or worse by using secure equipment, chemical products, toolkits, and other precautions.

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Facilities you can enjoy under Bank Savings Accounts



Facilities you can enjoy under Bank Savings Accounts

Savings Accounts are provided by public and private sector banks today. You can use them to park and grow your savings gradually. You should open one the moment you start earning if you already do not have one. While some organisations offer you an account to deposit the salary called Salary Account, you should also consider Savings Accounts through which you can avail a host of facilities.

Here are some of the most generic facilities banks offer under a Savings Account:

Conduct daily transactions

The most basic feature is that the account enables you to conduct different daily transactions. There is no upper cap on the amount you can deposit in this account. You can deposit funds through cash, cheques, or online transactions. However, banks have a daily withdrawal limit on such accounts. Typically, the withdrawal limits are higher when you withdraw money from your bank branch than from ATMs.

Comes with ATM or Debit Cards

Every Indian bank offers a Debit or ATM Card when you open Savings Account. This card features your name, along with a 16-digit number, the expiry or validity date on the front and a CVV number with a signature strip on the back. You can use it to withdraw money from any ATM vestibule. However, you also need to check the number of ATM transactions you can make from home or other banks.

Besides withdrawing cash at ATMs, you can use the card for shopping at retail stores and online websites. You can also use them to pay utility bills online.

Avail of Online Banking facilities

The best part about opening accounts online is you can access other Online Banking mediums. You can check them over the bank website or the Banking app and do transactions. The bank offers a default login and Online Banking password that you should change before you start transacting. You can use the account to transfer funds to other accounts through IMPS, NEFT and RTGS.

You can also pay utility bills, house rent, Loan EMIs, and other monthly expenses, directly through such accounts.

Earn better interest rates

All banks offer decent Savings Account interest rates. These are generally considered as a bonus for your loyalty towards the bank. While most banks offer a flat interest rate on the savings parked, a few offer higher interest rates to those who have maintained a higher balance or opened an account online. The amount maintained should be Rs. 1 lakh always.

The interest rates offered are between 4% to 7% depending on the bank and the savings parked. Also, the interest pay-out happens on a half-yearly or annual basis.

While opening the Savings Account with a bank, also ask about different accounts you can open. Nowadays, banks offer Savings Accounts catering to different genders and age groups.

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3 Common Mistakes To Avoid While Selling Your Business Online



3 Common Mistakes To Avoid While Selling Your Business Online

Having set up your enterprise by putting in the time, sweat, and capital it requires, you may now be considering selling it. The eCommerce boom of recent years, and the positive outlook for the future, have created a suitable environment for you to sell your business online for handsome rewards.

Selling your business online requires patience and careful consideration of various factors. Skipping the sequence of steps, impatience or anxiety-driven decisions, and oversight can be hazardous and reduce your potential proceeds from the sale. If you’re contemplating  “how to sell my business online seamlessly and for maximum profits” then here are the common pitfalls you need to avoid.

Not knowing the true value of your online business

Undervaluing your online business for sale is one of the most common concerns that go through an entrepreneur’s mind. This has a direct correlation with the returns you will earn from the sale and selling it for lesser than its true value is bound to lead to a seller’s remorse later on. An equally perilous situation is overvaluing your business.

This happens more often than you may realize. As the creator of your own enterprise, it is easy to be swayed by emotions and ignores hard facts and figures while sell my business online. Overvaluation can lead to a lowered interest from potential buyers and even deter many from approaching you for further discussions. Moreover, combined with rigidity on price, it can also lead to long stalemates during the negotiation phase.

How to avoid this mistake – Sellers are recommended to get a formal business valuation done by professionals to establish the fair market value of your enterprise based on their industry experience. If doing it yourself, derive the worth of your business by carefully studying your past and present financial statements, understanding your operational performance, and evaluating your future growth prospects.

Not developing an exit plan

Before you sell my business online, you must already have an exit strategy in place. This exit plan is not created arbitrarily but is an offshoot of various factors such as your personal/professional objectives post the sale, your future aspirations (whether you wish to return to the segment or not), and the people relying on you (like employees, suppliers, etc.).

A carefully considered exit plan ensures there are no loose ends, and when you finally transfer the ownership all legal, contractual, financial, regulatory, and human obligations are catered to. But a plan is only fruitful if it is adhered to diligently. There may come several situations during the course of selling your business online, when you may be tempted to forego the plan and play it by ear. Resist that urge, and stick to the plan that has been holistically designed after putting in a lot of thought.

How to avoid this mistake – Make a draft of all the key affected aspects during the transfer of ownership. Notable ones include technical infrastructure, intellectual property rights, employee retention or rebadging, the continuation of supplier contracts, lease agreements, etc. Your exit plan should have a clear path for each of the identified factors and a mitigation plan for the associated risks.

Overconfidence and ‘going it alone’

If you have decided to sell my business online, then you must know the large amount of paperwork that you will need to deal with. Whether you’re selling for the first time or seasoned in the process, the undertaking will consume a massive portion of your time and effort. There are also several hurdles that you may encounter along the way, all of which will take your mind away from your core business. It is important to recognize this from the beginning and plan for it.

Right from preparing your business for sale to the conclusion of the negotiations phase, you will encounter various facets that require business, financial, legal, and contractual acumen. While you may be accomplished at wearing multiple hats, taking over all the specialist roles can be a recipe for disaster. Not only can it overwhelm you, but it can also lead to short selling or stagnating the sale, neither of which is a desirable outcome.

How to avoid this mistake – Employing the services of a broker or a team of domain experts can significantly reduce the load on your shoulders while ensuring you receive the fair-market price for your business and are paid on time. Yes, there may be a fee or brokerage involved in availing these services, but the overall benefit is likely to outweigh the cost. Do your own cost-benefit analysis before deciding.

You can also opt to sell my business online to an acquiring firm that will conduct a thorough evaluation of your business, establish its market value, and take it over in a seamless manner. Not only do you get the price you deserve, you also save on a lot of overheads associated with selling my business online and avoid the stress involved in the process.

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