Tech

Why is Digital Marketing Important for Brand Building?

Published

4 years ago

February 20, 2021

sylvia J

Digital marketing has become one of the most important aspects of business marketing. There are many services that offer digital marketing services to various types of businesses. For example, Google offers Adwords advertising to businesses of all sizes. This is just one of the many ways that digital marketing can help build a brand for any type of business. There are plenty of SEO companies in Sydney, but not all of them provide the same level of service. When you’re looking for an SEO company in Sydney, you want to find one that has a proven track record in the industry. With so many digital mediums at your disposal, it is important to take advantage of them for your own business.

While the whole world has already turned digital, the importance of digital marketing in brand building is much more important than any other strategy, The Small Business Blog says. As the research says, the internet has evolved as one of the best tools to choose and buy products to offer the best services. As 86% of users in the UK search for products online to buy, it is rightly evident how efficient digital marketing is. Similarly in Australia, SEO Adelaide Specialists found that more than 88% of users that conduct a Google search from a mobile device will visit a physical location within 24-hours of making that search. After exploring the benefits of digital marketing you will try to promote your brand with the help of digital marketing strategies. There is no need to worry if you are not a digital marketer, you still can promote your business professionally using marketing automation tools like local marketing software from Adplorer. Here is why it is always great to use digital marketing for brand building:

1. Enhanced visibility with recognition and reach:

The internet currently has a global reach. Thus switching to digital marketing for healthcare gives your brand exposure to a large audience that rightly increases your sale. With higher visibility, it increases the chance of success for your brand. When a higher number of people gets access to your business, it enhances the awareness of your brand, product, and service. While you start becoming visible in a variety of channels across the digital world, it already increases your visibility and reaches. You can avail of top-notch services from Super Gravity Group to make your business emerge as a brand with the proper management of digital marketing.

2. Improved credibility and trust:

A brand that is trustworthy is undoubtedly the easily recognizable one. It rightly enhances the sense of loyalty in your customer base. When a business is viewed as recognizable, it gets a reputation. The credibility and trust serve as the proper loyalty towards your community; it works as one of the influential spots to make your business emerge as a brand. In digital marketing, it enhances web traffic. More engagement, conversion rate, and a higher rate of media interest build the momentum for your brand.

3. Expands your network:

Consumers are very likely to choose a brand which they think is easier to recognize. The presence of your business in the digital space lets you nurture your consumers and increases the awareness of your brand. While expanding the network of your business ensures that you are getting the faster consideration phase where the customer gets educated about your service. This eases out your path where your consumers think that they can choose your service. In other words, it expands your network by getting services from the Best Digital Marketing Company.

4. Increases the equity of your brand:

Brand equity stands for the commercial value of your business. It is gained from how your consumers are thinking and feeling about your brand. Also, it refers to how good your brand is in commanding the market share and the profit in the industry. Ensuring higher brand equity thus refers to the experience and the reduction in the cost of paid advertising your brand is going to have. This is associated with the gaining of more traffic to increase brand awareness. The higher equity is linked with, the higher market share and the consumer’s liking for the stronger brands over the other competitors. And digital marketing, in branding Singapore, works in the best way.

5. Builds a community:

Though community-building is popular as one of the social media marketing strategies, it also has its own perks to give you a brand presence. Having the brand ambassador, brand champion, and a very loyal brand community let you introduce yourself to your prospect in a more impressive way. This is one of the easier ways to make digital marketing become more effective for your brand.

Conclusion:

Enhancing your brand’s image is not only important for the growth of your business, but also it makes your brand emerge as the significant one. At the same time, it comes with various other opportunities that digital marketing serves to your brand. Check out Workspace management software for your office.

Tech

Unlock the Future: Master Artificial Intelligence with Great Learning’s Comprehensive AI Course

Published

5 months ago

August 4, 2024

sylvia J

Master Artificial Intelligence with Great Learning’s Comprehensive AI Course

It is vital that workers learn these skills as AI, generative AI and machine learning continue to advance.

The rise of artificial-intelligence-based technologies (AI) is unquestionable today, as is their potential to disrupt various types of work, including language processing, pattern recognition, problem solving, and even decisions.

ChatGPT, for example, represents a completely new field of technology. This includes generative AI, a subset artificial intelligence that is focused on creating original music, images, and text by learning from previous examples. Generative AI, instead of copying or recognising predefined patterns based upon rules, uses complex algorithms based often on neural networks to create original content.

These developments have been made possible by the huge advances in machine learning, a branch of AI which involves teaching computers how to learn using data. Data collection, model-training, learning from data, examining model output, and adjusting parameters are all part of this process. The development of neural networks, a type of computational training model inspired by the brain, has been made possible through machine learning. These models are built from interconnected virtual “neurons” that are organized into “layers” to process data. This system allows a model to be taught how to balance different parameters in order to recognise patterns and learn them, as well as make predictions and complete tasks. Deep learning is another name for this subset of machine-learning.

Deep learning focuses on training artificial neural networks with multiple layers to represent complex data. The term ‘deep’ refers to the depth of the neural network, meaning the many layers of inputs or outputs. This system has been highly successful in solving tasks like image recognition (recognising images/faces/patterns), natural language processing (ChatGPT-like models which can understand and generate human-like responses, most often used to power chatbots) and speech recognition (used for voice assistants or transcribing speech to text) among others.

It is important that we start to learn about these new technologies, given the potential disruption AI will bring to our world. Many people think that you have to be a software or computer engineer to grasp these concepts. However, anyone can do so regardless of their educational background.

Here are four online certificate programmes that can be accessed for free by leading industry players like Microsoft, Google and Infosys. They can all be accessed for free online

GUVI AI for India 2.0 program

The Government of India launched AI for India 2.0 – a free online course that focuses on AI. Skill India has developed the course in collaboration with GUVI. The program has also been accredited by IIT Madras and the National Council for Vocational Education and Training.

This is a virtual one-day event for the development of tech skills in collaboration with the Ministry of Skill Development & Entrepreneurship. It will be held on 15th August. As part of their preparation, participants will have free access to LEVI’s premium course from July 15th.

GUVI is a personalized learning company founded by IIT Madras, IIM Ahmedabad. It offers online learning and upskilling opportunities for learners. GUVI offers these courses in a variety of regional languages.

Infosys AI certification courses

Infosys launched a free AI Certification Training Program to help users develop new skills. The Infosys Springboard platform offers a free AI course.

The platform offers several other certifications courses on AI-related topics. These courses are designed to be introductory and cover AI, generative AI and deep learning. The platform offers master classes in AI and generative AI.

Infosys Springboard, a virtual learning platform, offers curriculum-rich experiences. Candidates can access corporate-grade training online, from any device. The platform is a part of Infosys CSR commitment, which aims to empower 10,000,000+ people with digital skills by 2025. It caters to all learners, from class 6 up to lifelong learners.

Microsoft’s course on generative AI

Microsoft has created a new AI skills programme to assist people in learning this subject. This initiative is part Microsoft’s Skills for Jobs program, which includes free coursework created with LinkedIn.

The new course teaches AI frameworks, introductory concepts and provides a certificate of completion. Microsoft believes AI will disrupt the workplace and that this course helps people to improve their AI skills..

Google Cloud AI courses

AI and machine-learning careers are in high demand at the moment. This is especially true when it comes to Google Cloud. The potential applications of generative AI are vast, including in the fields of information technology and branding. Machine learning is a powerful tool that can be used to help workers understand data, create models, and create interactive functions. These skills will become essential in the future for data scientists, machine learning engineers, and data engineers.

Great Learning’s Digital Marketing Course

Great Learning offers an in-depth AI course designed for both beginners and professionals who seek to master artificial intelligence. This course covers essential AI concepts like machine learning, deep learning and natural language processing as well as more advanced topics like computer vision and AI ethics. Taught by industry professionals, this course features video lectures, hands-on projects, and real-world case studies to hone practical skills. Convenient and flexible to fit into busy schedules, it is accessible even for working professionals. One can also enroll in a power bi course to complement this course. Participants who successfully complete this course earn an AI certification that can significantly advance their careers – along with additional career support and networking opportunities – offering a complete pathway towards AI success.

Tech

5 ways that PopAI helps impress your boss?

Published

6 months ago

June 24, 2024

sylvia J

5 ways that PopAI helps impress your boss?

Impressing your boss with your work is a difficult task to do. You may be a hard or smart worker, but a boss can find flaws in you. Yes, it can be stressful sometimes because you give 100% to the work.

Especially in presentation tasks, your boss may need more creativity.

But I have a solution for you! You don’t need to spend hours making large presentations.

Interesting?

You can do this with the help of PopAI, And I will explain in detail how PopAI helps impress your boss and excel in your workspace. Here are 5 ways that PopAI can set you apart from others.

1. Increase in efficiency and productivity

One of the primary benefits of using this AI is that it increases the efficiency and productivity of employees. With the help of this tool, employees work faster with great results. It allows you more time to focus on strategic decisions and creativity, rather than doing repetitive tasks.

It can handle appointment scheduling, generate reports, and e-mail filtering. With this facility, your creativity and time on the strategic part will be noticed by your boss and he will be impressed by your enhancement in productivity.

2. Data-Driven decision making

AI tool is best at transforming complex data into meaningful data that is easy to understand in the form of graphics, charts, etc. Problems can be identified very fast through insights, whereas it is quite difficult to achieve this through manual analysis. So just imagine, providing data-driven analysis to your boss and giving solutions to the same will do wonders for your reputation in front of your boss.

3. Improved customer service

It facilitates improving customer service. With AI-driven chatbots, it can help you provide prompt and reliable responses to customers. These tools can operate 24/7, which means it is available after business hours. With this approach, customer satisfaction will be increased and following this business will also get a good name in the market.

4. Helps in making business presentations

Time is limited, but work in the company sometimes gives stress to the employees, especially when the boss gives a task of making a presentation at short notice. It will be more difficult when you are not good at colour combination and creating graphics.

So here It comes into the picture, with its Ai for presentation tool, you can make as many presentations as you want in minutes. You just have to enter a topic, select the audience tone, and select the pages and language. With its AI-driven tool, it will suggest colour combinations, and layouts and make your presentation engaging through wonderful visuals in the form of charts and graphs.

5. Collaboration and communication

This AI tool has a wonderful feature that organizes tasks, sets deadlines, and monitors progress. It becomes very handy during office meetings, when you can communicate with your team, that this particular project needs data. With this, the performance can also be tracked and what needs to be done.

Effective communication leads to better results and it can give you value in the company and helps you in gaining skills related to leadership and team player skills. There is a high possibility that with this effective approach, you will achieve positive results for your company.

Conclusion

Having PopAi is like an asset not only does it contribute to individual growth but also it gives wings to the overall success of the company. It possesses a multi-tasking feature that not only fastens the work but also gives you more creative options in using this wonderful tool.

So as a professional, if you want to win the competition, then you need to adopt this kind of tool which increases your productivity as well as improves your leadership skills.

Tech

BLDC Motor Controller Design Principles

Published

8 months ago

April 25, 2024

sylvia J

BLDC (Brushless DC) motors are widely used in various applications, from consumer electronics and appliances to automotive and industrial systems. To control the speed and direction of BLDC motors, specialized motor controllers are required. At Integra Sources, we specialize in designing custom BLDC motor controllers that meet the unique requirements of our clients’ applications.

What Is a BLDC Motor Controller?

A BLDC motor controller is an electronic device that controls the speed, direction, and torque of a BLDC motor. It consists of a microcontroller or digital signal processor (DSP) that generates the control signals for the motor’s power electronics, including the power transistors or MOSFETs. The BLDC motor controller also includes feedback sensors, such as Hall effect sensors or encoders, to provide feedback on the motor’s speed and position.

Key Design Principles of BLDC Motor Controllers

Sensorless vs. Sensored Control: BLDC motor controllers can be classified into two main types: sensorless and sensored control. Sensorless control relies on the back electromotive force (EMF) of the motor to determine its speed and position, while sensored control uses external sensors, such as Hall effect sensors or encoders, to provide feedback. The choice between sensorless and sensored control depends on factors such as cost, complexity, and performance requirements.
Commutation Techniques: BLDC motors require electronic commutation to control the timing of the motor’s winding currents. There are several commutation techniques used in BLDC motor controllers, including trapezoidal (six-step) commutation and sinusoidal (vector) commutation. Trapezoidal commutation is simpler and more cost-effective but may result in lower efficiency and torque ripple. Sinusoidal commutation provides smoother and more efficient motor operation but requires more complex control algorithms and hardware.
Control Algorithms: The control algorithm used in a BLDC motor controller determines how the motor’s speed and torque are regulated. Common control algorithms include open-loop control, closed-loop speed control, and closed-loop position control. Open-loop control provides basic speed regulation but does not account for variations in load or motor parameters. Closed-loop control algorithms use feedback from sensors to adjust the motor’s speed and position in real time, providing precise control over the motor’s operation.
PWM (Pulse-Width Modulation) Techniques: PWM is used to control the average voltage applied to the motor windings, thereby controlling bldc motors. There are several PWM techniques used in BLDC motor controllers, including six-step commutation PWM, sinusoidal PWM, and space vector modulation (SVM). These techniques vary in complexity and efficiency, with space vector modulation offering the highest level of control and efficiency.
Overcurrent and Overtemperature Protection: BLDC motor controllers must include protection features to prevent damage to the motor and controller in the event of faults or overloads. Overcurrent protection limits the motor’s current to prevent overheating and damage to the motor windings. Overtemperature protection monitors the temperature of the motor and controller and reduces the motor’s power if it exceeds a safe threshold.

Integra Sources’ BLDC Motor Controller Design Services

At Integra Sources, we offer comprehensive BLDC motor controller design services to help businesses create custom motor control solutions for their applications. Our services include:

Requirements Analysis: We work closely with our clients to understand their specific requirements and develop a detailed specification for the BLDC motor controller.
Hardware Design: Our experienced hardware engineers design the circuitry and PCB layout for the BLDC motor controller, ensuring optimal performance and reliability.
Firmware Development: Our software engineers develop the control algorithms and firmware for the BLDC motor controller, including PWM control, commutation algorithms, and protection features.
Testing and Validation: We provide rigorous testing and validation services to ensure that the BLDC motor controller meets our clients’ performance and reliability requirements.
Certification Support: We assist our clients with obtaining the necessary certifications for their BLDC motor controller, including CE, UL, and RoHS compliance.

Conclusion

BLDC motor controllers play a critical role in controlling the speed, direction, and torque of BLDC motors in a wide range of applications. At Integra Sources, we specialize in designing custom BLDC motor controllers that meet the unique requirements of our clients’ applications. Contact us today to learn more about our BLDC motor controller design services and how we can help you bring your motor control project to life.