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Tips for Using Promotional Products for Marketing and branding your business

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Tips for Using Promotional Products for Marketing and branding your business

It’s difficult to understand why promotional products are still relevant in today’s digital environment. And besides, digital advertising allows you to make a first impression on potential clients right away. But, on the other hand, promotional goods continue to be an effective strategy for raising brand recognition and generating new business prospects. So the lure of products still remains.

Hats, diaries, calendars, markers, and other advertising things are long-lasting tools that maintain your brand image in your customers’ minds. They also promote your brand to someone else who sees it on these goods. Your brand benefits from the association when someone with influence, like a celebrity, uses the item. Starbucks, for example, built its image primarily through photographs of celebrities clutching their cups without adding promotion years later.

Business Gifts

Gifting your key clients, distributors, and associates with logoed things they can use daily demonstrates that your organization values your business connections. If you’d like to go a step further, find out just what they want to do and give them a present related to that interest. For example, if your top client likes cigars, provide them a cigarette case or lighter with your branding on it. So look for options you can leverage for your brand.

Leverage Your Position at a Trade Show

If you’re using promotional materials to engage trade show guests, it’s a good idea to choose your people based on where you’ll be on the show floor. For example, handing out canvas bags will boost the likelihood that your promotional items will be used and seen if you’re near the entrance. If you’re towards the back of the show, but on the other hand, try giving away promotional water bottles, hand sanitizers, snacks, as well as other practical products that guest will appreciate.

Make it Personal

Giving a promotional item to such a client in person is perhaps the most effective approach. When you have a table full of random objects, it feels like such a freebie. But, on the other hand, it seems like a gift whenever you hand that object to something like a client after a great session.

Consider targeted audience

If you want your promotional items to be effective, consider what your intended audience will like and find beneficial. If you identify that your target audience enjoys traveling and is often out and about, you can consider purchasing customized portable chargers for them to use while on the road. Branded cupcakes are a good choice if they enjoy items that they can picture and post on Instagram. A branded perfume might appeal to your target audience if they spend a lot of time in their cars.

Nonprofit Events

Do you have a subject that you care about? Then, take it a step further by donating promotional products if your organization provides money to selected charities. For charity events, nonprofits frequently make goody bags with a variety of promotional goods. Again, it is an excellent method to get your brand in front of individuals who will associate it with a subject they care about.

Use a Variety of Products

There seem to be no rules when it comes to promotional merchandise. With design and application, you can be as creative as you want. Create a layer of products for new consumers, long-term clients, and business associates you haven’t heard from in a lot longer. You can provide a variety of products and let the customer choose whichever one they prefer. It is an excellent strategy. They are more inclined to use a new coffee mug when they want one. You can also consider getting mugs or coffee mugs that are amazing in promotion, and you can also get personalized mugs Canada.

Hire a credible supplier

When it comes to generating promotional products, you need to make sure you’re working with a reputable vendor. It sure does make unique promotional products, but if you do not even select a reliable source, you can wind up with low-quality items that don’t successfully position your brand. The greatest thing you can do is meet with a few different people to discuss your ideas and budget because this will help you figure out which promotional supplier is the greatest fit for you. If you’re not yet sure, look through customer reviews and testimonies.

Promotional products may be a valuable tool for businesses if they have a fantastic design and clear aims. First, determine which things are most appropriate for your company. Then come up with inventive ways to distribute them. Promotional items are an incredibly adaptable and vital part of any marketing campaign. Consider some things you’d like to include in your plans. Many internet shops offer all kinds of promotional items excellent for raising company awareness, from customized mugs to exclusive awards.

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How to create a GST invoice

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How to create a GST invoice

What is a GST invoice?

A GST invoice or a GST bill is basically a list of all the goods or services that you or your company delivered and the payment that you expect in return for it. A GST invoice is mandatory if your business is registered under the GST and you must issue it while providing services to your clients. Invoice related decisions of the GST are taken by the chairman of the GST council along with other members of the council under the GST act.

To create a GST invoice you must be aware of the fields that your GST invoice should mandatorily have:

  1.     The name of the customer
  2.     The invoice serial number
  3.     The invoice date
  4.     The shipping address
  5.     The billing address
  6.     If the customer is registered then the customer and taxpayer’s GST number (GSTIN)
  7.     If the customer is not registered and the total value of the invoice is greater than Rs.50000 then your invoice needs to have the following information:
  8.     Name of the recipient
  9.     Address of the recipient
  10.     Delivery Address
  11.     Name of the destination state
  12.     Name of the state code
  13.     The place from which the supply is to be made
  14.     HSN code or the SAC code
  15.   Details of the item: should include things like description, quantity along with a unit of measurement of the good and the total value
  16.   The taxable value
  17.   The discounts
  18.   The rate of taxes
  19.   The amount of taxes (IGST, CGST SGST)
  20.   Is the GST payable on a reverse charge basis
  21.   Signature of the supplier

Note: Reverse charge basis means that the liability to pay the taxes lies on the recipient of the goods or services and not on the supplier

You can create a GST invoice in excel using these values and print them in pdf or you can just use one of the countless online tools for it.

For the supply of goods three invoices need to be issued:

  •       Original for the recipient of goods
  •       Duplicate for the transporter
  •       Triplicate for the supplier

For the supplier of services

  •       Original for the recipient
  •       Duplicate for supplier

When should the invoices be issued?

According to the GST act, there are different timelines for different kinds of invoices:

  •       Goods (if the supply of goods is one time): on or before the date of delivery
  •       Goods(If the supply of goods is recurrent): On or before the issue of account statement
  •       Services: within 30 days of the date of supply of services
  •       Services(Banks and NBFC): Within 45 days of supply of services

What is GST E-invoice?

E-invoicing an electronic validation process by the GST Network (GSTN) and has been approved by the GST council in its 37th council meeting. It helps ensure that the invoices that you have generated are valid and meet all the requirements to be used for processes like bill creation or GST return filing. Hence it is a way to verify different kinds of invoices from different accounting software based on common parameters.

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Things To Follow While Conducting Virtual Business Meetings

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Things To Follow While Conducting Virtual Business Meetings

Work from home has become the new normal after the covid-19 pandemic. With this, all the meetings, training, work sessions are all conducted virtually. But are you conducting the meetings perfectly?

Does this happen with you that in the middle of the meetings your family member starts talking to you or passes by? Or your kids are crying in the background while you are in the middle of the meeting?

All these cannot be completely avoided and some compromises need to be made, but many things can be improved. It’s called online meeting etiquette. By following primary meeting protocols, you help your colleagues and organization in completing the meeting agenda on time and become more focused during the meetings.

So here, we bring to you some important online meeting Dos & Donts to assure high productivity and professional remote work culture:

Dos:

  • Arrive Early

Arrive at the meeting early at least 15 mins before, as there may be a lot of things that can go wrong at the last moment. For example, your laptop hangs up or you may be unable to connect to the audio. Joining early will give you some buffer to fix all that up. Don’t wait for the last minute to join.

  • Setup Everything Before The Meeting

If you are the presenter, be ready with all the setups beforehand. It is quite frustrating for the audience to wait for you to the setups, and open the documents while the meeting is on. It also creates a bad impression and shows that you were not ready.

  • Mute By Default

If a large group of people is attending the meeting, select the mute by default option. A lot of people forget to put the call on mute and then you get to hear various background noises and interruptions that disturb the whole meeting and the presenter. You can unmute them all in the question and answer session and when the whole meeting is about to come to an end.

  • Don’t Fidget

Make sure you don’t fidget or multitask when the meeting is in progress. You may unknowingly unmute yourself or press the screen share button to embarrass yourself in front of a large audience. And trust us, there is no undo or going back from this shame!

  • Check Your Laptop/Desktop Background

If you are the presenter or asked to present anything and you have to share the screen, it will be quite humiliating if your Netflix is opened in the minimized tab or you have a wallpaper that is not ethical to keep as per the office norms. Hence make sure that you check your system background and minimized tabs before you share the screen.

  • Stick To The Agenda

Don’t try beating around the bush. This will waste your time as well as the time of the audience. They will lose interest and you may miss the important point that you were supposed to make. Hence stick to the agenda and cover all the objectives that you have jotted down for the meeting.

  • Be Attentive

It is very common that you may lose your concentration from an online meeting if it has been going on for a long time. But try to be as attentive as you can. If someone from the meeting asks you any question or your suggestion and you are completely lost, won’t that be embarrassing?

Conclusion

After the companies have started moving towards remote working culture due to the covid-19 pandemic, online meetings have increased tremendously. Just because you are not in the office, there are some professional etiquettes you should follow to maintain a good reputation. Following all the above-listed points and using LMS software like paycom will help you be a pro at conducting and attending online meetings like an expert. Don’t believe us? Check the paycom reviews yourself.

Also, let us know in the comments, what troubles do you go through while attending office meetings from home.

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Business

Bankruptcy in America: How Insurance Is Affected When Bankruptcy Occurs

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Bankruptcy in America

Sometimes, people have no choice but to file for bankruptcy when life’s finances get out of control. Though sometimes preventable, it is possible to end up in a bankruptcy situation due to tragic incidents like accidents, deaths, or natural disasters.

Regardless of how you ended up filing for bankruptcy or considering it, it is important to understand how bankruptcy can affect different types of insurance. Insurance premiums, in some cases, can be affected by this filing.

Let’s take a closer look.

Life Insurance

One bankruptcy and life insurance fact that you need to be aware of upfront is that filing for bankruptcy will have an effect on your insurance rates for seven to ten years.

Insurance companies determine whether or not they will insure you and what types of policies they will offer to you based on the amount of risk that they perceive you to carry. Individuals that are more likely to file a claim or to fall into situations where the claim is needed are typically insured at higher premiums than other individuals.

Any life insurance plans that you have at the time of filing for bankruptcy may need to be liquidated to sell your assets. Life insurance policies have a high cash value, and this means that they may need to be let go during your court proceedings. This will, however, be handled on a case-by-case basis.

Does Bankruptcy Type Matter?

When considering the effects of bankruptcy in America on life insurance, it matters whether or not you have filed for Chapter 7 or Chapter 13 bankruptcy.

Since Chapter 7 bankruptcy does require you to sell items and otherwise liquidate assets to pay back creditors, it tends to have a more serious effect on life insurance policy terms and premiums.

Chapter 13 bankruptcy, on the other hand, is often considered a less serious type of bankruptcy. It does not typically require the liquidation of assets, and more life insurance carriers are likely to offer plans to Chapter 13 filers. Whether or not you can get full or limited coverage plans, however, will still depend on the particular carrier.

Will Bankruptcy Affect Plans On My Family Members?

If you have taken out policies on your spouse or children, those policies will likely be revoked during the court proceedings related to your bankruptcy. Once the filings are complete, you will need to reapply to have new policies for these members, and the turnout of your bankruptcy case may affect the rates.

Car Insurance

Many people may be curious about how bankruptcy affects car insurance rates.

The simple answer is yes. Filing for bankruptcy affects your car insurance rates because bankruptcy will lower your credit score. A credit score is a major determining factor used by many major car insurance companies to determine the amount of risk associated with giving you a policy.

When Will My Premiums Change?

If your credit score is very low, this can lead to higher premiums on your car insurance policy. While you might not see your rates immediately go up when you file for bankruptcy, they will likely change when the insurance company next reviews your credit score.

Is It Possible To Find Affordable Coverage After Bankruptcy?

Despite this, it is possible to shop around and find affordable car insurance policies after you file for bankruptcy. You may need to take a different type of policy that you are accustomed to in order to find something affordable, but this may be the path that you need to take following your bankruptcy.

The best policy is going to be different for every individual because policy pricing is based on a variety of individual factors. If you are struggling to find a policy that works for you, consider looking for a company that does not use credit scores as a part of its price-determining formula. While rare, this can be a life-saver in some financial situations.

Steps for Success: Avoiding Bankruptcy

Though avoiding bankruptcy is not something as simple as just budgeting properly due to the complex nature of finances in the modern world, that doesn’t mean that there are no ways to reduce your risk of falling into bankruptcy.

For many people, bankruptcy occurs whenever a financial investment that they made goes awry or they lose their job without having the proper savings to keep up with their day-to-day expenses.

In the future, diversifying your income streams can help to prevent a single loss like this from causing your entire financial situation from falling apart. Diversifying your investment portfolio or finding ways to generate passive income can help to support your long-term financial health.

Additionally, make sure that you are starting to set aside savings as soon as you are able to. Creating a solid savings account can provide the backing that you need when unexpected expenses pop up.

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