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Improving Facial Recognition Technology to combat identity scam

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Improving Facial Recognition Technology to combat identity scam

Identity scam is one the fastest rising fraud in the United States with the identities of thousands of people jeopardised in present years. In 2020, the FTC acquired 3.3 million reports of user protection concerns.  Out of these, the most prevalent scam reported in the previous year was criminal scams and identity fraud, particularly in the government sector, online shopping and banking sector.

With a rise in massive and large-scale data breaches, standard authentication systems have been jeopardised. For example, 4.5 million user’s data was stolen by imposters in a present DoorDash data breach. The private data involving monetary details and passwords were jeopardised and is prone to identity fraud. Data breaches such as these resulted in several cases of identity theft.

This rise in data breaches added to a 130% rise in identity scam and ATO frauds. Account takeover scam is being geared by this charge in the identities and data taken by criminals. It presents the online onboarding of users as a risky matter for the companies and due to these scams companies are adopting more intelligent solutions to deal with these problems. Many online companies are increasingly using artificial intelligence solutions that require customers to authenticate their identities.

With the surge of conventional and standard verification techniques are being substituted by biometric authentication. Biometrics utilizes a person’s unique biological characteristics to authenticate his or her identity. This inherence based recognition has more probability than the ownership and knowledge-based techniques for verification. Therefore, biometric verification is also vulnerable to attacks. Most prevalent attacks involve presentation scams such as spoofing, printed attack, 2D or 3D mask attacks, and photoshop attacks.

Governments and the corporate sector are using mobile biometrics to increase the security and user experience by expediting their authentication procedure in monetary services, the army, the banking sector, and the healthcare sector as well. It is necessary to reduce and take precautionary measures to combat these attacks.

Fighting sophisticated presentation attacks

To fight presentation attacks, the area of biometric safety has brought a lot of awareness.

The Rise of Deepfake and Spoof attacks with facial recognition technology

Deep Fakes aim to spread data, however, another main problem with the use of individual audio, video, and different digital steps could have a huge impact on a personal level. As more and more information is private data is shared digitally, deepfakes will be more uncertain for those receptive to identity fraud.

With criminals who can adopt deepface methods to convincingly mimic the probability of a person, it is still hard to digitally imitate someone’s speech without fairly visible flaws, as stated by Robert Capps, Vice President of Market Innovation for NuData Safety, a Mastercard company. He additionally added that deepfakes audio or video cannot presently be performed in a few seconds, without criminals having a huge volume of computing sources and a lot of high-quality audio/ video information material to train system machine learning systems.

While deepfakes can be acceptable to other humans, they are incompetent to pass physical or passive facial recognition, so linking solid liveness detection, along with the combination of passive and physical biometric signs to authenticate an individual’s identity, mainly reduce the present risks shown in banking payments.

Artificial intelligence-powered by liveness detection

As it says, liveness detection defines whether the face shown to a facial recognition software is that of aliveness detection of an individual, a 2D mask photo, or a photoshopped image. Based on the PAD, facial recognition system assists in reducing any spoof attacks by fraudsters.

Facial recognition technology is a vital step for accurately verifying the individual with microexpression analysis in a digital landscape such as mobile verification, online user onboarding and verifying any online payment. Facial recognition technology adopts machine learning trained on huge data sets to recognize presentation attacks.

Protecting Users

With the increase of facial recognition technology, criminals have become effective. Criminals use various spoofing methods to attempt illegitimate access. As companies rely heavily on online onboarding, there’s dire need to introduce advanced artificial intelligence facial recognition technology that could assist the fight against fraudsters and increasing facial recognition technology with 3D liveness detection gives a foolproof safety solution.

Liveness Detection

In a method to limit these fraudulent actions, facial recognition technology is using identity document authentication to another level by including advanced ML systems and neural systems. By integrating the liveness detection characteristic, this technology can now make sure the remote presence of a legitimate client at the time of authentication. Adopting a 3D-depth analysis, the facial recognition technology system recognizes the modification in the facial scans and makes sure that a legitimate user is presented rather than video. For instance, Google Pay that only verifies the transaction when the client smiles in front of the camera.

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Make a logo for a cafe

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Make a logo for a cafe

A cafe logo is the main element of an establishment’s brand identity. Getting an effective logo will require making an original and recognizable concept. This can be not that easy.

The best option is to use an image of something that is strongly associated with your establishment. What kind of images might these be?

Coffee beans – although it’s a bit of a hackneyed image, many people associate it with warmth, coziness, and liveliness.

Cutlery (forks, spoons, etc.) and/or utensils (plate, cup, coffee pot).

Other items used for cooking can also be skillfully used for a logo.

Sweets – can attract the attention of children (which is especially appropriate if the cafe is designed for them), and adults who love sweets.

As for the color scheme, the most preferable is a natural neutral color as a base: brown, beige, green. They are most common in coffee shop logos and generally best suited for the catering industry. The feeling of joy and carefree will help to cause yellow, a sense of comfort – orange.

If we talk about fonts, preferably those that do not have serifs. They have a more modern look, transmitting novelty, aspiration and neatness. Especially suitable for the logo of the coffee shop. It makes sense to use only 1 font in the logo, at most 2. More fonts are unlikely to look harmonious and attractive.

When creating a logo for a cafe, the emphasis on national food is often effective. It allows potential visitors to immediately see at what cuisine the institution specializes. After all, any logo is a certain message to the client. It is necessary to tell clearly and accessibly about the style, features, and specialization of your cafe.

If you have sufficient budget, you can turn to a professional designer to create a cafe logo or even in a design studio. However, making a logo yourself is faster and more economical option. In addition, in this case you will be in full control of the process. An optimal solution for this option is the Turbologo logo generator.

Turbologo is designed exactly for those who need a professional logo right now. Sometimes there is no time to mess around with freelancers or studios, get acquainted with the basics of design. In such situations, Turbologo is the best option. It allows you to quickly create your first logo and start using it immediately.

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Streaming Success: A Guide to Building Your Own Video Streaming Website

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A Guide to Building Your Own Video Streaming Website

As the popularity of video streaming continues to grow, more and more people are turning to online platforms to watch their favorite content. From movies and TV shows to live events and gaming, the possibilities are endless when it comes to streaming video. In this guide, we’ll take a look at the different aspects of how to build a video streaming website of your own, including choosing a platform, technical considerations, design and user experience, monetization, promotion and marketing, and more.

Choosing a Platform

When it comes to how to build a video streaming website of your own, there are a number of different platforms to choose from, each with its own pros and cons. Some of the most popular platforms include YouTube, Vimeo, and Twitch. These platforms offer a variety of features, such as video hosting, transcoding, and adaptive streaming. However, there are also some downsides to using a pre-existing platform, such as limitations on branding and control over the user experience. Building your own streaming website can give you more control over these factors, but it does require more technical knowledge and resources.

Technical Considerations

When building your own streaming website, there are a number of technical considerations that need to be taken into account. Some of the most important technical components include video hosting to stream live video to website free (https://anyforsoft.com/blog/how-create-live-video-streaming-website/), transcoding, and adaptive streaming. Additionally, there are a number of different video formats and codecs to choose from, each with its own pros and cons. Video player compatibility and accessibility are also important factors to consider, as well as the importance of having a stable and scalable infrastructure.

Design and User Experience

The design and user experience of your streaming website are also important factors to consider for how to create a video streaming website like YouTube. A visually appealing and user-friendly website design can help to attract and retain viewers. A responsive design, which adapts to different screen sizes and devices, is also important for mobile users. Additionally, a searchable and organized video library can make it easier for viewers to find the content they’re looking for, while a robust and reliable video player can ensure a smooth streaming experience.

Monetization

Monetizing your streaming website is another important factor to consider after how to build a video streaming website of your own. There are a number of different monetization options available, such as ads, subscriptions, and pay-per-view. Each option has its own benefits and drawbacks, and it’s important to choose the one that best suits your audience and your goals. Additionally, providing value to viewers is important to encourage monetization.

Promotion and Marketing

Promotion and marketing are also important factors to consider when building your own streaming website. Building a community around your website can help to attract and retain viewers. There are a number of different promotion and marketing options available, such as social media, SEO, and influencer marketing. Additionally, regularly producing and promoting new content can help to keep viewers engaged.

Conclusion

In conclusion, the answer to how to build a video streaming website of your own can be a great way to take control of your content and connect with your audience. However, it does require a certain level of technical knowledge and resources. Choosing a platform, understanding the technical considerations, having a visually appealing and user-friendly design, finding the right monetization options, promoting and marketing your website, and building a community around your content are all important factors to consider when building your own streaming website. With the right approach, you can create a successful and profitable streaming platform that caters to your specific audience and goals.

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Some Tips to Reaching Benefits from Outsourced Testing

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Some Tips to Reaching Benefits from Outsourced Testing

An average annual growth rate of 19% for the professional services sector over the next three years will be driven in large part by increased expenditure on IT outsourcing, according to a recent Gartner analysis. Furthermore, about 70% of businesses will handle their core business activities by 2025 with the help of three or more service providers, predicts Forrester Research. It has also been suggested more recently that the usage of outsourcers to offer non-core IT and business activities will grow in direct proportion to the general economic downturn. According to these estimates, an increasing number of businesses are now looking to outsource a portion of their software testing function, which is typically the first place to go when budget cuts are necessary.

Why choose to Outsource Testing?

The testing effort is often cyclical for the majority of businesses, with high and low peaks of activity. However, maintaining a fully resourced test crew year-round while having excess capacity during the low peaks is neither efficient nor realistic. One option is to hire a specialised outsourcing testing business to give you the assistance you require, either in the form of onsite consultants at your company or, as will be covered in this article, complete outsourcing of this function.

Other justifications for outsourcing testing include cost-cutting, accelerating testing, improving testing, preserving office space, hiring professionals, acquiring test environment resources, and freeing up in-house workers to handle development-related tasks.

The Benefits of Outsourcing

Now when end-to-end software QA outsourcing services are available, businesses can employ them whenever they need to accelerate time-to-market without straining internal resources. Additionally, they stand to gain from hiring testers who are experts in the area. Utilizing resources “just-in-time” is possible when working with an outside provider of test support services. The outsourced vendor should ideally be able to offer all of the services that might be needed for the system testing. A level of client confidence in the quality of the product can be attained with the effort put into developing the relationship, which in the past would call for a bigger internal team. A large cost savings can be achieved by having these resources available when needed and being able to release them when no longer required. Additionally, it enables everyone to concentrate on what they do best, optimising everyone’s available resources.

Additional advantages can be attained, including the following:

  • Because both partners in this outsourcing arrangement will be concentrating on their areas of expertise, these specialists will subtly boost the value of your business and enable greater efficiency.
  • The effectiveness of the current tests and methods can be confirmed through the employment of independent test teams.
  • In addition, it can shorten development times and lower software development costs while enhancing the quality of web-enabled products.
  • For brief periods of time, experienced and professional testers can be hired to undertake a wider range of testing services than is now feasible on their own.
  • This approach lowers development costs, accelerates time-to-market, and significantly increases software reliability.
  • Compatibility lab testing enables you to test your application across a variety of hardware, operating systems, and web browsers, including the most critical but difficult to test against on your own.

Step-by-Step to Successful Outsourcing

  1. First, think about the project or application you are thinking about outsourcing. An good situation for outsourcing would be when the project is an improved version of a stable product with ready-to-use test scripts. Outsourced testing could present certain challenges if it is the first deployment of a brand-new application. For instance, testing won’t be able to fix critical application issues, and if your testing partner runs into a lot of serious mistakes, the test coverage will likely be reduced.

Finally, think carefully about what you hope to accomplish through outsourcing. The need for in-house expertise will almost certainly never be totally eliminated by outsourcing (and probably never should be), therefore you should take into account the knowledge and practical experience your test team will lose.

  1. What tests are you expecting them to conduct? It’s also crucial to think about the kinds of testing you actually need to be done. An outsourced testing company may have more experience and be better qualified to handle crucial stress testing, for instance. You might also want to handle a particularly difficult testing task that you feel outsourcing wouldn’t give you enough of a return on.

Step-by-Step to Successful Outsourcing

  1. Who will be responsible for bug fixes? The method and steps used by your firm to exchange error reports must be carefully considered. I would advise either not outsourcing at all, or alternatively developing an error management solution that can accommodate remote logging and can be put under your direct control, if your error management system cannot be remotely updated (i.e., by the outsourced partner reporting the issues directly). It’s crucial that you maintain ownership, if not control, of the bug database for future use.

Final thoughts

You should also keep in mind that you might need to test such a project on your own in the future. However, since you lack the information and practical experience gained from initially testing the idea, this could be more problematic. It is crucial to stipulate as a project requirement that you should be given back all test documents once the testing is over in order to reduce this risk.

As examples of specific deliverables, consider the following:

  • The official documentation for the final test plan;
  • Each updated and changed test case, as well as all planned and unexpected outcomes;
  • All specifications and regulations for test data;
  • Testing prerequisites, such as test methodology, test environment creation and initiation;
  • A specific Bug database;
  • All tasks, macros, scripts, etc.
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