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How to Improve Customer Loyalty with Push Notifications That Positively Impact Your Brand?

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Engaging customer loyalty is crucial for the growth of your e-commerce business. Your most loyal customers are the ones that won’t hesitate to choose you over the competition; after all, they spend more and recommend you to their friends.

You can reach such customers through push notifications. These tiny little messages not only keep users engaged but also instil a sense of loyalty towards your brand. Push notifications have made it possible for brands to reach their customers in real-time, wherever they are.

Now, a random question comes to everyone’s mind: “How can such tiny little messages influence a customer to choose their brand or website again and again?” If you are one of them, then you have come to the right place. This article will help you find a solution to your query!

In this article, we are going to look at how you can improve your customer loyalty through WordPress push notifications that will positively impact your brand.

So here we go!

Push Notifications:

First of all! What exactly are push notifications for WordPress?

WordPress notifications are that allow you to notify your audience automatically when you have published new content on your site. These notifications come on a phone or via a browser, such as chrome, firefox, or safari.

Let’s check some ways how can push notifications boost revenue and drive loyalty:

  1. Give your Customers a Warm Welcome.

Sending a push notification to welcome new users is a vital tool for growth in app retention and long-term user engagement. It does not have to be much, a simple greeting can work amazingly. Welcome the new user and briefly explain the benefits and core features of your app. Studies have shown that simple greeting notifications can significantly reduce app uninstallations.

Check this example, it will help you to understand in a better way:

Give your Customers a Warm Welcome

Such notifications will help keep the user interested from the moment you connect with them.

  1. Give them a Reason to Keep Coming.

You can increase your brand’s visibility through push notifications among its audience by providing some benefits to keep them coming back to your website again and again. Providing the benefit of using an app is that it acts as a source for attracting customers to your website. This will undoubtedly increase traffic to your site. here is one example you should see:

Give them a Reason to Keep Coming

  1. Remind Them of the Order – Related Topics.

It is a mistake to assume that once a customer’s ordered, nothing more left to be done with push notifications. Keep reminding them to re-order for subscription-based products and purchases. Notify your customers about abandoned carts or incomplete transactions or pre-purchase registration. Send apologies for service delays, and running out of products. Remind customers of new in-stock items. Here is an example you can consider.

Remind Them of the Order

  1. Set the Appropriate Time to Notify Users.

It is not easy to convince an audience; even if you don’t have many chances to do so. For that, you need to set the right timing to update the notifications on their device, or else if the user finds the message annoying, he will probably delete the application shortly afterwards. Use tools to optimize the sending time and to see what works best. This way will help you adjust customers’ engagement history for your purposes and later modify your marketing frequency accordingly.

Set the Appropriate Time to Notify Users

Giving your customer some extra information about their order will help to build trust.

  1. Make your Brand Meaningful and Relatable.

Successful customer engagement is not just about smoothing your customers’ experience, but also about creating a brand personality that a person will love getting to know more and want to engage with. Before connecting with a brand, the customer has to be aware if it exists and has something special, relevant or useful to offer.

Make your Brand Meaningful and Relatable

Customers will end up being loyal to your brand if you make an effort to delight them through your engaging details

  1. Send location-specific notifications.

The location-based notification makes your content highly relevant. It helps to deliver the right message at the right time and place. Sending offer notifications when the customer is closer to the targeted area can make customers visit the store and use the discount code to make a purchase.

Here is a related example that will help you out.

Send location-specific notifications

If you notice this notification, it shows concern for the customer. From identifying the location to detecting the customer’s favourite drink, brands have nailed their communication with the customer. Such notifications serve as an excellent way to make customers buy products from your brand even if they are not interested. This is a great way to boost revenue.

  1. Communicate the Existence and Value to Improve Brand Recall.

Such notifications are mainly used to convey what your brand stands for and what it can do for your customers. Note that Customers are spoilt for choices today. Unless you keep reminding them about the benefits they gain from using your application, they are not going to visit your application for long.

Take the example of Amazon. They are fantastic when it comes to promoting their own branded products and reminding customers about the value they can give to them.

Communicate the Existence and Value to Improve Brand Recall

Conclusion

We hope this article above will help you and guide you to make an effective push notification strategy. Even if you are just getting started with push notifications or looking for ways to make your recent efforts more effective, this article will help you to approve the decision to work with push notifications. A good push notification strategy can undoubtedly help you to improve customer loyalty and boost your revenue.

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Some Tips to Reaching Benefits from Outsourced Testing

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Some Tips to Reaching Benefits from Outsourced Testing

An average annual growth rate of 19% for the professional services sector over the next three years will be driven in large part by increased expenditure on IT outsourcing, according to a recent Gartner analysis. Furthermore, about 70% of businesses will handle their core business activities by 2025 with the help of three or more service providers, predicts Forrester Research. It has also been suggested more recently that the usage of outsourcers to offer non-core IT and business activities will grow in direct proportion to the general economic downturn. According to these estimates, an increasing number of businesses are now looking to outsource a portion of their software testing function, which is typically the first place to go when budget cuts are necessary.

Why choose to Outsource Testing?

The testing effort is often cyclical for the majority of businesses, with high and low peaks of activity. However, maintaining a fully resourced test crew year-round while having excess capacity during the low peaks is neither efficient nor realistic. One option is to hire a specialised outsourcing testing business to give you the assistance you require, either in the form of onsite consultants at your company or, as will be covered in this article, complete outsourcing of this function.

Other justifications for outsourcing testing include cost-cutting, accelerating testing, improving testing, preserving office space, hiring professionals, acquiring test environment resources, and freeing up in-house workers to handle development-related tasks.

The Benefits of Outsourcing

Now when end-to-end software QA outsourcing services are available, businesses can employ them whenever they need to accelerate time-to-market without straining internal resources. Additionally, they stand to gain from hiring testers who are experts in the area. Utilizing resources “just-in-time” is possible when working with an outside provider of test support services. The outsourced vendor should ideally be able to offer all of the services that might be needed for the system testing. A level of client confidence in the quality of the product can be attained with the effort put into developing the relationship, which in the past would call for a bigger internal team. A large cost savings can be achieved by having these resources available when needed and being able to release them when no longer required. Additionally, it enables everyone to concentrate on what they do best, optimising everyone’s available resources.

Additional advantages can be attained, including the following:

  • Because both partners in this outsourcing arrangement will be concentrating on their areas of expertise, these specialists will subtly boost the value of your business and enable greater efficiency.
  • The effectiveness of the current tests and methods can be confirmed through the employment of independent test teams.
  • In addition, it can shorten development times and lower software development costs while enhancing the quality of web-enabled products.
  • For brief periods of time, experienced and professional testers can be hired to undertake a wider range of testing services than is now feasible on their own.
  • This approach lowers development costs, accelerates time-to-market, and significantly increases software reliability.
  • Compatibility lab testing enables you to test your application across a variety of hardware, operating systems, and web browsers, including the most critical but difficult to test against on your own.

Step-by-Step to Successful Outsourcing

  1. First, think about the project or application you are thinking about outsourcing. An good situation for outsourcing would be when the project is an improved version of a stable product with ready-to-use test scripts. Outsourced testing could present certain challenges if it is the first deployment of a brand-new application. For instance, testing won’t be able to fix critical application issues, and if your testing partner runs into a lot of serious mistakes, the test coverage will likely be reduced.

Finally, think carefully about what you hope to accomplish through outsourcing. The need for in-house expertise will almost certainly never be totally eliminated by outsourcing (and probably never should be), therefore you should take into account the knowledge and practical experience your test team will lose.

  1. What tests are you expecting them to conduct? It’s also crucial to think about the kinds of testing you actually need to be done. An outsourced testing company may have more experience and be better qualified to handle crucial stress testing, for instance. You might also want to handle a particularly difficult testing task that you feel outsourcing wouldn’t give you enough of a return on.

Step-by-Step to Successful Outsourcing

  1. Who will be responsible for bug fixes? The method and steps used by your firm to exchange error reports must be carefully considered. I would advise either not outsourcing at all, or alternatively developing an error management solution that can accommodate remote logging and can be put under your direct control, if your error management system cannot be remotely updated (i.e., by the outsourced partner reporting the issues directly). It’s crucial that you maintain ownership, if not control, of the bug database for future use.

Final thoughts

You should also keep in mind that you might need to test such a project on your own in the future. However, since you lack the information and practical experience gained from initially testing the idea, this could be more problematic. It is crucial to stipulate as a project requirement that you should be given back all test documents once the testing is over in order to reduce this risk.

As examples of specific deliverables, consider the following:

  • The official documentation for the final test plan;
  • Each updated and changed test case, as well as all planned and unexpected outcomes;
  • All specifications and regulations for test data;
  • Testing prerequisites, such as test methodology, test environment creation and initiation;
  • A specific Bug database;
  • All tasks, macros, scripts, etc.
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Different Types of Professional Background Removal Services

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Different Types of Professional Background Removal Services

In the complete spectrum of professional image editing, background removal is one of the widely used parts of it. From professional to individual, it has become an essential need for the majority of industries.

E-commerce businesses, advertising firms, media agencies, fashion designers, retailers photographers, and publishers are just to name a few that are using professional background removal services for their everyday tasks.

Types of Professional background removal services

Complete Background removal

In complete background removal service, you isolate our subject with the entire background. As a result, you get a neat and professional-looking image of our subject for further use.

For instance, you have clicked many pictures of your subject. In these pictures you want all the attention to your subject but the background is subsiding it. Whether the background is unpleasant or attractive you want to eliminate it to focus on the subject more.

Complete background removal service is your sole requirement here. You’ll get a neat and distraction-free picture of the subject.

Partial Background removal

Partial background removal service is working in reverse of complete background removal. The process here is different but the cause is the same, i.e focusing on the subject. In this service, a small section of the picture is removed from the picture. In this way, you get rid of small unfavorable details of your photoshoot.

Let’s Imagine you are photographing while wandering a tourist location and someone runs into your scenic shot. Or you found some stray object in the backdrop of your professional photoshoot. With the help of a partial background removal service, you can eliminate that unwelcomed object or person.

Simple Background removal

This service involves cutting out images when the subject has very few edges and curves. These images have basic shapes and the least area of embedded transparency. In this background removal process, a simple clipping path is created to cut out the subject.

This service is helpful in industries like furniture, decor, crockery, mobile phones, electronic appliances, watches, clothing, etc.

Simple Background removal

Complex Background removal

This service includes eliminating backgrounds of images that are relatively complex with multiple subjects. In these images the number of edges and curves are comparatively more complex than you had in simple background removal service. Thus these images require a complex clipping path that makes the process a bit time-consuming.

This service is helpful in cutting out pictures of groups of people, jewelry, food, and furniture with elaborated details, etc.

Intricate background removal

As the name suggests, intricate background removal service includes the removal of background in images with excessive details. The process requires a pixel-to-pixel clipping path correction. And an intricate path is created for precise background removal of the subject.

This background removal is strictly suggested for pictures including people with detailed dresses or hairstyles, decor pieces, furry objects, trees, landscapes and flower bouquets, etc.

Mannequin Removal

This service is also called “Ghost Mannequin” for apparel photography. In the process of the Mannequin removal, the interior and exterior of the product are edited together, removing every trace of the mannequin. As an end result, you get a real and clear 3-D photo of the garment.

This kind of background removal is especially for fashion designers and e-Commerce retailers selling apparel. Hiring a model for each photo shoot can be cost-prohibitive for them. So, generally, a mannequin is used for the shoots to make it cost-effective.

Later, with the help of Mannequin removal service, the part where the mannequin is visible is removed. As the final result, the fashion designer or the e-Commerce vendor will get a 3D-like image of the product.

Photoshop Masking

Photo masking is the process of removing and editing some specific part of the picture while preserving the subject. As a result, you’ll receive a clear and clutter-free image of your subject with the same background.

There are instances when you are happy with the image and just want slight editing in the background. Here instead of removing the entire background, you only want to remove the undesirable element and fill in the space as per the requirement. Photoshop masking is your requirement here to get that desirable result.

Additional Service

Till now, we already know the different types of professional background removal services. But sometimes only the removal of the background is not enough. To make your subject look realistic and appealing, you need some additional magic.

Below are some additional services of photoshop you’ll require:

  • Background color moderation
  • Subject color modification
  • Adding or removing shadow
  • Adding or removing the watermark
  • Subject size modification

And the list goes on…

Conclusion

As we see in the article, the professional background removal service is a way to add depth, details, and tidiness to your subject. You can use different background removal services for personal and professional use. To know more about background removal services you can contact our team of professionals who will assist you with their extensive knowledge on the topics.

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Top Advantages of Cyber Security

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Top Advantages of Cyber Security

Cyber security is the adoption of methods that are often described in public papers in an attempt to safeguard a user’s or organization’s online environment. It supervises the technologies used to safeguard networks, programs, and data integrity against illegal access. Due to our increasing reliance on computer systems, such as smartphones, televisions, and the various little gadgets that comprise the Internet of Things, the field is getting more and more important.

In this article, we’ll first discuss what cyber security is before moving on to some of its top 10 benefits of Cyber Security.

Cyber Security is playing a vital role in the field of the IT Sector as we know there is an enormous amount of data present in the world, therefore there is more probability of Cyber Threats.

Due to this point, there are so many jobs opening in this field. If you are looking to become a Cyber Security Expert, then definitely enroll in Cyber Security Training.

Given below are the following topics we will discuss:

  • What is Cyber Security?
  • Top Advantages of Cyber Security
  • Enhanced cyberspace security
  • Protect cyber defense
  • Fasten cyber speed
  • Defending corporate information and data
  • Defends computers and systems against malware
  • Safeguards a person’s private information
  • Saving networks and resources
  • Combating identity theft and computer hackers
  • Reduces computer freezing and crashes
  • Provide privacy to users
  • Conclusion

What is Cyber Security? 

Cybersecurity is the term that refers to the actions taken to avoid or minimize any interruption caused by an attack on data, computers, or mobile devices.

In addition, to protect data’s availability and integrity—both of which are essential for the caliber and safety of care—cyber security also includes protecting users’ confidentiality and privacy.

Using paper documents, fax machines, or even vocally interacting with others can all result in security breaches. Although information can be distributed more easily and to a much wider audience when it is digital, the consequences of security breach potentially, however, be much more severe.

The field of cyber security is one that is always evolving and may occasionally be very perplexing. To secure information, for you, and your company, there are several practical and rather easy procedures that may be performed.

A strong cybersecurity strategy involves layers of security to combat cybercrime, which involves attempts to gain access, modify, or delete data; demand money from clients or the firm; or obstruct normal business activities.

A variety of security solutions are required to reduce business data breaches as cyberattacks become more common and complex and corporate networks become more sophisticated.

Top Advantages of Cyber Security

Let’s talk about the main benefits of cyber security so that we can comprehend how this technology actually functions. 

  • Enhanced cyberspace security

An ever-expanding attack surface that stretches across the globe and into practically every American household has been created by the increased connectedness of people and things to the Internet and to one another.

As a result, cyberspace has emerged as both the most dynamic threat to the Homeland and the threat with the highest level of activity worldwide. So to overcome this Cybersecurity is playing a vital role in protecting cyberspace.

  • Protect cyber defense

Attackers and defenders are constantly in the conflict in the field of cybersecurity. Every company has weaknesses that an attacker can leverage to get in and do harm. These exploitable vulnerabilities must be found and abused by cyber attackers, while cyber defenders are accountable for correcting them.

  • Fasten cyber speed

Businesses should always approach dealing with cybercrime from the perspective that being attacked is a matter of when not if. Hackers may infiltrate even the best-prepared businesses with the most robust defenses, so how you respond to this can make the difference between an inexpensive assault and a costly one.

Therefore, being able to react swiftly to such situations and control breaches before they have a chance to do significant harm is a crucial duty for individuals in cyber security employment.

  • Defending corporate information and data

Large corporations employ encryption for their computers, data in transit, data in the cloud, and stored data to secure sensitive information. If phones and USB devices need to handle sensitive data, they should also utilize encryption.

  • Defends computers and systems against malware 

This function of antivirus software actively scans your device in the background to look for and stop the spread of worms. Computer worms may replicate themselves without human intervention, thus it’s preferable to have your antivirus program running constantly to secure your device.

  • Safeguards a person’s private information

Cybersecurity is the defense against cyber threats for systems linked to the internet, including their hardware, software, and data. This method is used by both individuals and companies to stop unauthorized access to data centers and other digital systems.

  • Saving networks and resources

Cyber Security protects networks, computers, servers, mobile devices, electronic systems, and data against hostile intrusions. It is often referred to as electronic information security or information technology security.

  • Combating identity theft and computer hackers

Cybersecurity is important because it helps defend against online attacks on businesses and people. Data breaches, identity theft, and other forms of cybercrime may be avoided with the use of cybersecurity. To secure their consumers’ data and information, businesses need to have robust cybersecurity procedures.

  • Reduces computer freezing and crashes

Cybersecurity helps staff members work in a safe and secure environment while defending computer software from dangerous hacker attacks. It lessens or completely gets rid of computer freezing and program problems. As there is little time wasted during the process, this aids in preserving efficiency.

  • Provides privacy to users

Organizations must establish effective cyber security measures if they want to protect customer information while it is in transit and at rest.

Conclusion

The internet has spread around the world, and it now provides a variety of advantages and disadvantages (crimes) that are obtained and committed. Cybersecurity is necessary to ensure people can use the internet safely, particularly young people like university students, in order to cope with both benefits and drawbacks. Hardware and software equipment that is supported by international and national laws and regulations is encompassed in the field of cyber security.

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